Performance Marketing Director
4 days ago
Nuts.com, a fast-growing DTC specialty food and wellness company, is seeking a seasoned Performance Marketing Director to lead our acquisition marketing efforts across digital and offline channels. As a key member of our growth marketing team, you will be responsible for developing and executing acquisition strategies, analyzing performance metrics to optimize channel allocation and campaign strategy, and collaborating with internal creative teams to develop compelling marketing assets. If you have a strong background in performance marketing, excellent leadership skills, and a passion for driving growth, we want to hear from you
About the Role:
- Develop and execute acquisition strategies across all digital and offline channels
- Analyze performance metrics to optimize channel allocation and campaign strategy
- Collaborate with internal creative teams to develop compelling marketing assets
- Utilize data analytics and reporting to track performance and inform strategic decision-making
Your Qualifications:
- 8+ years of experience in performance marketing, with a strong track record of scaling digital and offline acquisition efforts
- Proven ability to build and lead high-performing teams, fostering a collaborative and results-driven culture
- Deep knowledge of digital platforms (Meta, Google Ads, TikTok, etc.) and offline channels (TV, Radio, Podcast)
- Strong analytical skills, with experience in data analysis, reporting, and attribution
What We Offer:
- A high-growth and rewarding role in a foundationally strong and rapidly evolving business
- Estimated annual salary: $180,000 - $220,000, plus annual bonus
- Excellent benefits, including a 401K match
- Paid maternity, adoption, and paternity leave
- A hybrid work environment in our state-of-the-art Jersey City office
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