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E-commerce Growth Marketing Lead

2 months ago

New York, New York, United States deodato Full time

Company Overview:

Deodato is a specialized digital marketing firm focused on driving growth initiatives for a diverse portfolio of e-commerce brands. We operate as both a dedicated agency and a strategic consultancy, overseeing the expansion of marketing channels while providing expert advice on all facets of customer acquisition strategies.

Position Summary:

We are seeking an experienced Digital Marketing Manager with over 6 years in the field. This role involves overseeing customer acquisition strategies, execution, and optimization across Paid Search and Paid Social platforms. The ideal candidate will possess substantial hands-on experience with Facebook Ads Manager and/or Google Ads.

Key Responsibilities:

  • Generate and maintain daily, weekly, and monthly performance reports for clients.
  • Evaluate and report on the effectiveness of digital marketing campaigns, measuring performance against established goals (ROI and KPIs).
  • Develop and manage campaign budgets efficiently.
  • Initiate, oversee, and refine campaigns across various platforms including Facebook/Instagram and Google.
  • Research and manage creative assets for marketing initiatives.
  • Conduct A/B and multivariate testing across creatives and landing pages.
  • Lead the comprehensive development of strategy and execution.
  • Foster and maintain client relationships.

Qualifications:

  • A minimum of 6 years of experience in digital marketing.
  • Preferred background in agency environments.
  • Proven experience in managing and executing Paid Search and Facebook campaigns.
  • Strong understanding of social media optimization techniques.
  • Familiarity with digital conversion rate optimization methods, including A/B testing.
  • Experience with Google Analytics or similar tools for analyzing site performance and user behavior.
  • Proficient in Excel, including Pivot Tables and formula creation.
  • Excellent analytical and data interpretation skills.
  • Understanding of financial planning and strategy.
  • Meticulous attention to detail.
  • Strong verbal and written communication skills in English.
  • Able to thrive in a fast-paced environment with minimal supervision.
  • Basic knowledge of HTML is a plus.
  • Experience in creative development is highly desirable.
  • A Bachelor's degree in Marketing, Economics, Statistics, or Mathematics is encouraged.

Core Competencies:

  • Commitment to delivering high-quality work with a customer-centric approach.
  • Results-oriented mindset, with accountability for client success.
  • Ability to present analytics to stakeholders with a comprehensive understanding of the data.

Why Choose Deodato?

  • Opportunities for professional advancement.
  • Engaging technical and business challenges to tackle.
  • Collaborative and enjoyable office atmosphere.
  • Significant earning potential.