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Growth Marketing Manager

1 month ago

New York, New York, United States Daily Harvest Full time
Job Description

At Daily Harvest, we're seeking a highly analytical and strategic Growth Marketing Manager to join our Performance Marketing team. As a key member of our team, you will be responsible for developing and implementing e-commerce performance marketing strategies across our direct-to-consumer e-commerce platform. Your primary focus will be on driving profitable volume growth through data-driven decision making and collaboration with cross-functional teams.

Key Responsibilities:
  • Develop and optimize a high-performing growth engine by identifying and scaling profitable acquisition strategies across our DTC e-commerce platform
  • Manage multiple agencies, holding them to high standards and collaboratively partnering with them to strategize and execute against company KPIs
  • Have accountability for a substantial marketing budget and oversee all paid media spend (paid social, paid search, affiliate/partnerships, influencer, TV/CTV, audio, programmatic, direct mail, etc.)
  • Own the full-funnel marketing strategy – from creative and audience targeting, to media placement, to landing page optimization
  • Collaborate with teams spanning Performance Marketing, Creative, Brand Management, Strategy & Insights, Product, Finance and Retail functions
Requirements:
  • 5+ years of growth marketing experience, with a primary focus on e-commerce businesses
  • 2+ years of direct growth marketing agency management experience
  • Hands-on channel management experience across paid social, paid search, partnerships/affiliate, offline
  • Substantial experience working with performance marketing metrics (e.g. CAC, LTV, ROI, CPM, CPC)
  • Obsessed with growth marketing strategy but not above getting into the weeds
  • A proven track record in scaling brands; robust playbook of available optimization and growth levers
  • Experience collaborating with external vendors and internal stakeholders (e.g. creative, brand, strategy & insights, finance, product, retail, etc.)
  • Project management experience and ability to see complex projects from beginning to end
  • Ability to use reporting and analytics to drive strategy and execute key initiatives that level up to company goals

The anticipated annual base salary range for this role is $120,000-$160,000. Actual compensation will be commensurate with experience, qualifications, knowledge, and skills.

At Daily Harvest, our mission is to take care of food, so that food can take care of you. And it wouldn't be possible without our team. We celebrate the unique POV that each person brings to the table and believe in a collaborative and inclusive environment. As an equal opportunity employer, we prohibit any unlawful discrimination on the basis of race, color, religion, military or veteran status, sex, gender, gender identity or expression, sexual orientation, national origin, age, disability or genetic information.