E-commerce Director
3 weeks ago
Job Summary:
We are seeking a highly skilled and experienced Director of E-commerce to lead our online sales efforts and drive business growth. As a key member of our leadership team, you will be responsible for developing and executing strategies to enhance the customer experience, increase sales, and improve operational efficiency.
Key Responsibilities:- DTC Strategy & Operations:
- Develop and execute commercial plans to drive growth on DTC, including promotions, GWPs, sampling, and bundles.
- Oversee the day-to-day administration of the Shopify platform, ensuring accurate product listings, inventory management, and order fulfillment.
- Optimize website performance, including page load speed, consumer journeys, mobile responsiveness, and checkout process, to drive conversion and customer satisfaction.
- Implement SEO best practices and work closely with the content team to optimize product descriptions, metadata, and on-page elements for improved organic visibility.
- Lead Bubble's subscription program, including creating a subscription strategy anchored in loyalty, managing suspected fraud, and actively monitoring and reporting on subscriptions.
- CX Management:
- Oversee Zendesk customer service operations, including ticket management, response times, and resolution quality, to ensure efficient and effective customer support.
- Develop and execute strategies for exceptional customer service, ensuring that customers receive timely and helpful responses to their inquiries and concerns.
- Lead and guide the Zendesk support team, fostering a customer-centric culture and maintaining high standards of service to deliver a positive Bubble brand experience.
- Loyalty & Retention:
- Create and manage customer loyalty programs, including rewards, referral programs, and VIP tiers, to incentivize repeat purchases and customer advocacy.
- Develop and execute email marketing campaigns to drive customer acquisition, retention, and repeat purchases.
- Segment customer database and create targeted email campaigns tailored to different customer segments and lifecycle stages.
- Continuously monitor and analyze email performance metrics to optimize campaign efficiency and ROI.
- Ratings & Reviews:
- Work closely with the customer support team to ensure prompt and effective responses to customer reviews, addressing concerns, and providing excellent customer service to resolve issues.
- Implement a review solicitation strategy to encourage satisfied customers to leave positive reviews and ratings, while also addressing negative feedback professionally and proactively.
- Monitor and analyze customer ratings and reviews to identify trends, patterns, and areas for improvement in products, customer service, and the overall customer experience.
- Analytics and Reporting:
- Establish key performance indicators to measure the success of ecommerce initiatives and regularly report on performance to the management team.
- Utilize data and analytics tools to track website traffic, user behavior, and sales trends, providing actionable insights for ongoing testing and optimization.
- Monitor industry trends and stay up-to-date with emerging e-commerce technologies, tools, and best practices.
- Minimum of 6 years of experience in e-commerce management, with a focus on website optimization and feature development.
- Strong proficiency in Shopify, Google Analytics, and Hotjar, with a demonstrated ability to extract actionable insights and drive results.
- Creative understanding and passion.
- Proven track record of implementing successful e-commerce strategies and initiatives to drive growth and improve the customer experience.
- Excellent communication and leadership skills, with the ability to inspire and motivate cross-functional teams.
- Competitive salary and benefits package.
- Opportunity to work with a fast-growing company in the CPG Beauty industry.
- Professional growth and development opportunities.
- A collaborative and inclusive work environment.
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