Marketing Director

3 weeks ago


New Britain, Connecticut, United States DATTCO Full time
Marketing Manager Position at DATTCO

The DeVivo Companies, operating a portfolio of businesses providing sales, service, and other support for school buses and commercial transportation vehicles, is seeking a Marketing Manager to lead our continued growth and improve profitability.

This high-visibility role reports to the Vice President of Marketing and Communications and will have a direct impact on the success of the overall business. The position involves developing and leading a marketing program focused on achieving revenue goals and improving customer acquisition, engagement, and retention.

The ideal candidate will have a proven track record of growing sales, profit, and customers, as well as direct management experience and a proven track record of working across a cross-functional team. Experience managing agencies and coordinating with outside partners is also required.

The Marketing Manager will be responsible for providing thought leadership while leading the tactical execution of the marketing team. This includes developing and maintaining ongoing engagement with leaders of each line of business, developing effective marketing campaigns, and managing the communication and marketing calendar development to deploy marketing campaign assets across multiple channels.

The successful candidate will have expertise in creating and deploying email marketing campaigns, including audience segmentation, email automated programs, and precise reporting, analytics, and attribution. They will also be responsible for growing our email list organically and establishing specific campaign efforts to encourage current customers to engage across multiple business/service product lines.

The Marketing Manager will work closely with the senior team to produce and manage a rich content/editorial calendar that builds the DeVivo Companies brand and improves SEO ranking. They will also be responsible for managing the company's social media profiles and presence, creating shareable content appropriate for specific products to spread both our brand and our content.

The ideal candidate will have a BA/BS degree or equivalent work experience and five years of digital marketing experience. They will be able to create forecasts by channel to predict where sales come from and maximize budget for the highest ROI while achieving sales goals. Detailed status reports and forecasts will be provided for regular team meetings.

We are an equal opportunity employer and welcome applications from qualified candidates without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status, and all other protected classes.
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