Category Analyst, Mass
2 months ago
About the jobProvide category analysis and support to drive category growth with customers. Derive insights from category analyses that support Category Management Team and Sales Team in developing profitable and successful category and customer plans. Manage, analyze, and develop fact-based reporting tools to deliver concise category management recommendations and identify opportunities for category growth. Support customers with planogram building recommendations. This role must sit in our Rogers, AR office.Key responsibilitiesPerform analyses and use data to drive category insights that help shape the category visionCollect and mine through market research and customer-based shopper insights and run correlation analysis to really understand which levers drive category growth at the customer(s)Perform competitive analysis by category to identify trends, opportunities, and challenges to core business areasPerform category and channel analysis for customer(s) to drive company and category growth period over periodDiscover and share category trends, fair share opportunity gaps, and share of wallet and leakage opportunities for customer(s)Create reports that include Customer market and rest of market performance, distribution grids, new product tracking, velocity reports, and pricing & promotion analysisEstablish strong knowledge of the customer/category and the Danone North America product line to assist in strategic business callsLead planogram development process and adjacency analysisHelp drive customer overall category shelving strategyBuild iterations (recommendation of most common POG) of customer-specific category planograms as aligned with customer and Category ManagerServe as an active member of the customer Category Management teamEnsure that customers are using the newest/best class category management insightsProvide sales personnel with the data to initiate/drive/optimize/fix the mix, shelving and assortment initiatives with customerDevelop data tools and reporting suite by incorporating multiple data sources into reporting tools (Stratum, Market6, IRI POS, IRI Panel, etc)Provide best-practice insights back to Center of ExcellenceContribute to a category center of excellence - using shopper insights and research to create category stories to influence customers to act (i.e., emerging category, PBB, own refrigerated) and communicate insights with centerShare success stories as well as opportunities with Center of ExcellenceKey performance metricsCategory sales and sales growth (within customer)Category profitability and profit growth (within customer)Obtainment/strength of category captaincies at customerAbout you4 year college degree in Business or related field (Finance, etc.)1-3 years previous work experienceKnowledge of syndicated or mass retailer data and space management preferredExpert in Excel to migrate multiple data sources into reporting toolsOccasional travel required
About DanoneAt Danone North America, you'll work with some of the best-known food and beverage brands in the world likeActivia, Silk, Two Good, Oikos, evian, and Happy Family.You'll be part of one of the largest Certified B Corps™ in the world, working together to make sure our brands create real benefits for people, communities, and the planet. We have 6,000+ employees across the U.S. and Canada. Come join our movement for a healthier world:One Planet. One Health BY YOU.The base compensation range for this position is $65,000-75,000commensurate with experience. Danone North America additionally offers a performance-based bonus and has a strong benefits package including Medical, Dental, Vision, Prescription Drug Coverage, 401k Plan, Wellness Program, Life Insurance, Tuition Reimbursement, Flexible Time Off, and Paid Parental Bonding Leave, among other benefit plan options.To give our employees flexibility, Danone is a hybrid work environment.Danone North America doesn't just welcome what makes you unique, we value it. We're proud to be an equal opportunity and affirmative action employer. All hires to our team are based on qualifications, merit and business needs. We recruit, employ, train and promote regardless of race, color, religion, disability, sex, sexual orientation, gender identity, national origin, age, veteran status, genetic characteristic or any other protected status. Faithful to our values of openness and humanism, all of our employees share in the commitment to engage one another with dignity and respect.http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdfhttps://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf#LI-NORAM
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Rogers, Arkansas, United States Danone North America Full timeAbout the JobKey ResponsibilitiesPerform category analysis and provide insights to drive category growth with customers.Derive insights from category analyses to support Category Management Team and Sales Team in developing profitable and successful category and customer plans.Manage, analyze, and develop fact-based reporting tools to deliver concise...
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