Marketing Specialist

3 weeks ago

Peoria, United States Samaritan Ministries International Full time
Marketing Specialist II
About Company

Samaritan Ministries is a Biblical solution to health care. It is not insurance. We deliver authentic, compassionate, and personal service in the name of Christ to enable and inspire members to provide for one another's medical needs through prayer, encouragement, and financial support.

From demonstrating Christ-centered compassion to modeling best practices in health care sharing, Samaritan Ministries is committed to keeping Jesus at the center of everything we do. The way we interact with our colleagues and engage with our members is a testament that we are ultimately serving Christ and His Kingdom.

Summary

To serve the members of Samaritan Ministries International (SMI) by establishing and improving advanced, ministry wide marketing programs to increase impact and effectiveness at all levels of the funnel to grow overall ministry membership.

Competencies

  • Integrated Marketing Communications
  • Content Marketing
  • Acting with Integrity, Empathy, and Compassion
  • Collaborating with Others
  • Neighbor Focus
  • Pursuing Excellence
  • Advertising and Sales Promotion
  • Marketing Metrics
  • Digital Marketing
  • Marketing Strategy
Key Responsibilities
  • Serve as lead for specific advanced, complex, or ministry-wide marketing programs and campaigns to drive results aligned with ministry objectives and values
  • Identify creative solutions for advanced, complex, or ministry-wide marketing programs and campaigns and develop overall goals, objectives, and KPIs aligned with overall marketing and ministry strategy and plans, ministry values, and program value propositions.
  • Collaborate with functional lead, or supervise other members of the marketing team as appropriate to deliver all elements of programs and campaigns, including but not limited to content, project plans including deadlines and resourcing, targeting, marketing lead scoring and qualification, and budget allocation.
  • Report progress and performance of advanced, complex, or ministry-wide marketing programs and campaigns on a regular basis to marketing and ministry leadership as appropriate.
  • Serve as a Marketing stakeholder or lead for cross-functional projects as appropriate.
  • Contribute to overall marketing planning including leading planning efforts for specific areas and sections of the plan
  • Collaborate with other members of the marketing team to contribute to brand and other marketing programs and campaigns led by other team members providing experienced counsel and relevant expertise
  • Conduct market research and analysis of relevant data to identify opportunities for growth and develop creative solutions to leverage those opportunities
  • Optimize advanced, complex, or ministry-wide marketing programs and campaigns across various channels (both digital and offline)
  • Stay updated on industry trends and best practices in growth marketing to continuously improve results and share with other members of the marketing team to serve as an example and a coach
  • Performs other duties as assigned
Qualifications and Experience
  • 5+ years experience building and improving growth marketing programs
  • 4 year degree in relevant field preferred
  • Staff are required to possess applicable knowledge to bring value to SMI in this role, know and utilize resources well, ask questions to ensure full understanding. gain and retain knowledge to keep up with changes, and accept and engage with training to grow knowledge for current and future responsibilities.
  • Knowledge of latest industry news and trends
  • General knowledge of marketing principles (Advanced)
  • Knowledge of current Digital Advertising Tools (Advanced), platforms, and tactical capabilities
  • Knowledge of current SEO (Advanced), organic social, and other content marketing systems
  • Knowledge of conditions and goals for relevant SMI departments
  • Knowledge of Excel (Intermediate) in performing data analysis and reporting
  • Excellent written and interpersonal communication skills with an ability to present complex information in an understandable manner.
  • relationship-building skills, with the ability to work across all SMI departmental lines effectively, managing group and interpersonal conflict situations.
  • Strong work ethic and self-starter, able to adapt to change within a fast-paced environment, and learn and navigate new Software quickly.
Additional Information
  • Tasks are normally conducted in a regular office environment, requiring use of computer, mouse, drawing tablet, and other standard office equipment. Staff usually remain in a stationary position, often standing or sitting for prolonged periods.
  • Staff will observe safety principles while performing the duties of the position.
  • May need to lift and move items up to 35 lbs on occasion.
  • Staff may be required to travel and have a valid driver's license.
  • Disclaimer: This job description is intended to describe the general nature and level of work being performed by people assigned to this job. It is not intended to be an exhaustive list of responsibilities, duties and skills required of personnel in the classification. Work hours may be irregular including performing duties on evenings or weekends.
  • This position requires an active commitment to the mission and values of SMI. In the course of performing job duties, the employee will act in a manner that is Christ-honoring as well as Christ-like, demonstrating a personal Christian faith and witness in all interpersonal interactions.

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