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Content Marketing Specialist
2 months ago
Overview:
The Content Marketing Specialist will play a crucial role in strategizing, crafting, and managing diverse content marketing projects. This position involves overseeing product introductions, generating captivating content, and managing the distribution of marketing materials. Your innovative mindset and organizational abilities will be essential in promoting our brand effectively. Close collaboration with the marketing team is necessary to ensure all content reflects the company's brand identity and objectives. The ideal candidate is a creative problem-solver, excellent communicator, and meticulous project organizer.
Key Responsibilities:
Content Development:
- Generate and curate captivating content across multiple platforms, including blogs, social media, email campaigns, and the corporate website.
- Work alongside designers, writers, and other team members to produce engaging multimedia content.
- Maintain a content calendar to oversee publication timelines and deadlines.
- Ensure all content adheres to consistent style, quality, and tone.
Content Management Duties:
- Dropbox: Organize content directories, manage access rights, and conduct regular backups.
- YouTube: Upload videos, optimize metadata, manage playlists, and interact with the audience.
- Vimeo: Oversee video uploads, privacy configurations, and performance analysis.
- Digital Storage: Maintain organized digital asset repositories, coordinate content updates, and perform regular backups.
- Project Management Tools: Utilize tools to monitor content deadlines, ensure adherence to brand standards, and align content strategies.
Event Planning and Implementation:
- Organize and execute content for nationwide brand activations, trade exhibitions, and events, ensuring brand coherence and messaging.
- Plan and implement events such as product unveilings to engage customers and showcase offerings.
- Physical capability to lift up to 50 lbs is required.