Product Lead, Game Marketing Technology

4 weeks ago

Palo Alto, United States Tencent Full time
Responsibilities:

Tencent Games was established in 2003. We are a leading global platform for game development, operations and publishing, and the largest online game community in China.

Tencent Games has developed and operated over 140 games. We provide cross-platform interactive entertainment experience for more than 800 million users in over 200 countries and regions around the world. Honor of Kings, PUBG MOBILE, and League of Legends, are some of our most popular titles around the world.

Meanwhile, we actively promote the development of esports industry, work with global partners to build an open, collaborative and symbiotic industrial ecology, and create high-quality digital life experiences for players.

Level Infinite is Tencent's global gaming brand. It is a global game publisher offering a comprehensive network of services for games, development teams, and studios around the world. We are dedicated to delivering engaging and original gaming experiences to a worldwide audience, whenever and wherever they choose to play while building a community that fosters inclusivity, connection, and accessibility. Level Infinite also provides a wide range of services and resources to our network of developers and partner studios around the world to help them unlock the true potential of their games.

Role Overview: As the Product Lead for Marketing Technology, you will be responsible for defining and executing the product vision, strategy, and roadmap for our marketing tools and platforms. You will leverage your deep understanding of user acquisition (UA) channels, advertising platforms, and market trends to guide the development of solutions that enhance marketing efficiency and effectiveness. Your role will involve close collaboration with cross-functional teams to ensure the creation of innovative, market-driven products that empower our business teams.

Key Responsibilities:

1. Product Development:

a. Lead the end-to-end product development lifecycle of UA marketing tools and platforms, from ideation to launch.

b. Define product vision, strategy, and roadmap in alignment with business objectives and market needs.

2. Market Insights & Strategy:

a. Continuously monitor and analyze market trends, user acquisition channels, and advertising platforms to identify opportunities for innovation.

b. Translate complex marketing needs into actionable product features and improvements.

3. Cross-functional Collaboration:

a. Work closely with marketing teams to understand their pain points and requirements, and translate these into technical solutions.

b. Partner with data teams to ensure that product development aligns with data integration and analytics needs.

4. Stakeholder Management:

a. Collaborate with engineering teams to ensure the technical feasibility of product features and enhancements.

b. Engage with stakeholders to gather feedback and refine product features based on user needs and market demands.
Requirements:

Qualifications:
  • Bachelor's or Master's degree in Computer Science, Engineering, Data Science, or a related field.
  • 8+ years of experience in product management within a SaaS platform environment.
  • Deep understanding of user acquisition (UA) channels, advertising platforms, and their operational mechanisms.
  • Demonstrated ability to translate complex market need into actionable product solutions.
  • Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
  • Strong problem-solving skills, with a data-driven approach to decision-making.
  • Experience working in the gaming industry is a plus.


Location State(s)
California, Washington

The base pay range for this position in the state(s) above is $49.04 to $102.7 per hour. Actual pay is based on market location and may vary depending on job-related knowledge, skills, and experience. A sign on payment, relocation package, and restricted stock units may be provided as part of the compensation package, as well as other medical, financial, and/or other benefits, dependent on the specific position offered.
Employees (and their families) are covered by medical, dental, vision, and basic life insurance. Employees are also able eligible to participate in the Company's 401(k) plan, accrue from 15 up to 25 days of vacation leave per year, up to 10 paid holidays per year, 2 floating holidays and accrue up to 10 days of paid sick leave per year. Your benefits eligibility requirement will be adjusted to reflect your location, employment status, duration of employment with the company, and position level. Benefits may be pro-rated for those who start working during the calendar year.

  • Head of Product Marketing

    4 weeks ago

    Palo Alto, United States S.T.E.P. Full time

    Gen Z is the generation of the side hustle. They're creators. They're freelancers. They're investors. And they're not afraid to take on challenges, especially when it comes to their finances - and we're here for it. Step is a next-generation financial services company building a better banking experience to help teens and young adults achieve financial...

  • Senior Account Executive, Non-Gaming

    4 weeks ago

    Palo Alto, California, United States AppLovin Full time

    About AppLovinAppLovin is a leading provider of end-to-end software and AI solutions for businesses to reach, monetize, and grow their global audiences.We are seeking a highly skilled Senior Account Executive to join our Non-Gaming Growth team. As a key member of our team, you will be responsible for closing new advertisers and scaling them up to their...

  • Senior Product Marketing Manager

    3 weeks ago

    Palo Alto, United States Workato Full time

    About Workato Workato is the only integration and automation platform that is as simple as it is powerful — and because it’s built to power the largest enterprises, it is quite powerful. Simultaneously, it’s a low-code/no-code platform. This empowers any user (dev/non-dev) to painlessly automate workflows across any apps and databases. We’re proud to...

  • Senior Product Marketing Manager

    2 months ago

    Palo Alto, United States SaaS Labs, Inc Full time

    JustCall is SaaS Labs’ flagship product. As the Senior Product Marketing Manager for JustCall, you will be the “force amplifier” behind the JustCall go-to-market. You will be an expert in developing product messaging, positioning, and pricing to align our marketing and sales teams, and fuel growth. You’ll be joining an ambitious and collaborative...

  • Product Marketing Specialist

    4 weeks ago

    Palo Alto, California, United States Glean Full time

    About GleanWe're on a mission to accelerate knowledge work and make it more humane.Our platform is the connective tissue between AI and knowledge, bringing all of a company's knowledge together, understanding it at a deep level, providing industry-leading search relevance, and connecting it to generative AI agents and applications.We're a diverse team of...

  • Marketing Product Manager

    4 weeks ago

    Palo Alto, United States Jacobs Management Group Full time

    Senior Product Marketing Manager ** Palo Alto (HQ) / fulltime Job Overview As a Sr. Product Marketing Manager, you will be responsible for driving the growth and success of our aesthetic energy-based device products. You will develop and implement marketing strategies, create sales enablement tools, and manage the product life cycle to achieve corporate...

  • Senior Product Marketing Manager

    1 month ago

    Palo Alto, California, United States SaaS Labs, Inc Full time

    Job DescriptionAs a Senior Product Marketing Manager at SaaS Labs, you will be responsible for developing and executing product marketing strategies to drive growth and customer delight. Your expertise will be crucial in creating product messaging, positioning, and pricing to align our marketing and sales teams.Key Responsibilities:Develop and execute...

  • Founding Marketing Lead

    6 months ago

    Palo Alto, United States Fennel Full time

    About the CompanyFennel is a seed stage AI/Data Infrastructure company built by an ex-Facebook team and is backed by top VCs and industry leaders like ex-CTO of Facebook, CEO of Microsoft Bing, and creator of Kafka. Fennel's primary product is realtime feature engineering platform which helps data scientists and ML engineers ship ML systems to production....

  • Design Lead, SMC Marketing

    4 weeks ago

    Palo Alto, California, United States Snap Full time

    Snap Inc is a technology company that empowers people to express themselves, live in the moment, learn about the world, and have fun together.The Company's three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and...

  • Vice President Digital Marketing and User Acquisition

    1 week ago

    Palo Alto, United States Baliston Full time

    Vice President Digital Marketing and User AcquisitionYou’re a driven individual with a constant desire to propel the business and grow your capabilities, bringing the following to the table:Bachelor’s Degree or higherMinimum 7-10 years’ director- or VP-level experience leading a digital marketing team for a B2C/DTC ecommerce businessExpertise in growth...

  • Senior Product Manager, Hotels and Ground Transportation

    4 weeks ago

    Palo Alto, United States Spotnana Technology Full time

    Are you ready for the best destination of your career? Spotnana is transforming the $11 trillion travel industry by building modern infrastructure that brings freedom, simplicity, and trust to travelers worldwide. Backed by over $115M in funding from top-tier investors, including ICONIQ, Durable, Mubadala, Madrona, and Sandberg Bernthal Ventures, we are...

  • Data Scientist

    3 weeks ago

    Palo Alto, United States Tencent Full time

    Responsibilities: 1. Collecting, analyzing, and interpreting data to provide data-driven insights and solutions to business problems in the gaming industry, including various decision-making scenarios under R&D, marketing and operation stages. 2. Developing scalable, efficient, and automated processes for data analysis, machine-learning model development,...

  • Automotive Business Development Manager

    4 weeks ago

    Palo Alto, California, United States Hesai Technology Full time

    Lidar Sales ExpertiseHesai Technology seeks a results-driven Sales Manager to drive Lidar sales growth in North America. As a key member of our automotive business team, you will lead sales efforts for key automotive accounts and own key customer relationships.Key Responsibilities:Lead Lidar sales for key automotive accounts in North AmericaOwn accounts,...

  • Sales & Marketing Operations Manager

    4 weeks ago

    Palo Alto, United States Enumerix Full time

    About Enumerix Enumerix is revolutionizing the field of genomics with our cutting-edge UltraPCR platform. We are seeking a Sales & Marketing Operations Manager to support our growing commercial organization drive revenue by building up our sales and marketing tech stack, including our Hubspot instance. Position Overview As the Sales & Marketing Operations...

  • Mid-Market Sales Professional

    1 month ago

    Palo Alto, California, United States Avoma Inc Full time

    About UsAvoma is a pioneering AI Meeting Assistant and Revenue Intelligence solution designed for customer-facing teams of startups and scaleups.Our innovative platform enables you to automatically record meetings, obtain comprehensive transcripts, and summarized notes, as well as actionable insights synced directly to your CRM.By harnessing the power of AI,...

  • Head of Marketing

    1 month ago

    Palo Alto, United States One Hundred Feet Full time

    Company Description About Beans.ai: Beans.ai is a location intelligence company that creates hyper-accurate geospatial data. We've built multiple products and custom APIs that navigate end-users to within 10 feet of secondary addresses, including those found within apartment complexes, college campuses, mobile parks, hospitals, etc. We currently serve more...

  • Product Design Lead

    1 month ago

    Palo Alto, California, United States DesignX Community Full time

    At DesignX Community, we're seeking a talented Product Design Lead to join our team. As a key member of our design team, you'll be responsible for leading the end-to-end design process for our app and web products, translating strategy into visually appealing and user-friendly interfaces.You'll collaborate with cross-functional teams to generate innovative...

  • Senior Technical Director

    3 weeks ago

    Palo Alto, United States Tencent Full time

    Responsibilities:Responsible for conducting technical reviews of Level Infinite game projects, identifying technical risks, and providing guidance.Lead teams with capability of technical resolutions to support Level Infinite's game studios on game development, such as engine development, game tools, game architecture and game services etc.Manage development...

  • AI Product Manager

    4 weeks ago

    Palo Alto, United States ApTask Full time

    About Client: The client provides information technology (IT) services, including business outsourcing, infrastructure technology, and application services. The application service offered by the company includes application development, maintenance, and support. The markets served by the company are financial services and insurance, healthcare,...

  • Product Manager for Medical Innovation and Interventional Radiology Solutions

    6 days ago

    Palo Alto, California, United States Siemens Medical Solutions USA, Inc. Full time

    About UsWe are a leading medical technology company with over 71,000 employees in more than 70 countries. Our mission is to pioneer breakthroughs in healthcare, making it accessible and sustainable for everyone.Job DescriptionWe are seeking an experienced Product Manager to lead the development of innovative ultrasound solutions for interventional radiology...