Vice President Digital Marketing and User Acquisition

3 weeks ago

Palo Alto, United States Baliston Full time

Vice President Digital Marketing and User Acquisition

  • You’re a driven individual with a constant desire to propel the business and grow your capabilities, bringing the following to the table:
  • Bachelor’s Degree or higher
  • Minimum 7-10 years’ director- or VP-level experience leading a digital marketing team for a B2C/DTC ecommerce business
  • Expertise in growth marketing, including paid media (search and social) and influencer marketing; exposure to or experience in OOH and streaming media
  • Ability to collect and report performance data
  • Experience in and comfort with managing external agency partners
  • Excellent planning and communication skills
  • Comfort with adapting to change and an ability to multitask and handle workload effectively to meet deadlines
Responsibilities
  • At the end of the day, you’re owning our approach to driving brand awareness and customer acquisition
  • You’ll devise effective means for filling the funnel with engaged, qualified visitors
  • You’ll work closely with the CMO and our top-notch performance marketing agency to build the optimal portfolio of acquisition channels, activities, and creative, all the while refining our audience targeting
  • Develop growth marketing strategies, including paid search and paid social, and work with agency to ensure successful implementation
  • Hire and lead a team of high-performing, growth-driven marketers
  • Work with internal and agency resources to create digital campaigns and content
  • Create budget and KPIs; track and report performance, refining and reapplying budget based on business results
  • Analyze performance data in conjunction with agency resources
  • Play a significant leadership role, working with key team and cross-functional partners in driving the business, contributing ideas and insights to drive continuous improvement
  • Stay abreast of industry trends, factoring new developments into Baliston’s marketing and ecommerce strategy
About You
  • You’re a driven individual with a constant desire to propel the business and grow your capabilities, bringing the following to the table:
  • Bachelor’s Degree or higher
  • Minimum 7-10 years’ director- or VP-level experience leading a digital marketing team for a B2C/DTC ecommerce business
  • Expertise in growth marketing, including paid media (search and social) and influencer marketing; exposure to or experience in OOH and streaming media
  • Experience working in design-oriented and/or consumer electronics desirable
  • Ability to collect and report performance data
  • Experience in and comfort with managing external agency partners
  • Excellent planning and communication skills
  • Comfort with adapting to change and an ability to multitask and handle workload effectively to meet deadlines

Company Overview

Baliston is an innovative, prelaunch DTC startup founded by footwear, tech, and ecommerce veterans highly experienced in successfully bringing products to life. We set out to build a new paradigm for what a shoe experience can be. And we need passionate problem-solvers to join us in our quest.

Our HQ is in Palo Alto, CA, with offices in France and Luxembourg. This role is based in Palo Alto; candidates should reside in or near the Bay Area for ready access to the office; partial remote work is possible.

At Baliston, we're leveling up the shoe game. Our 100% recyclable, bio-based shoes are an evolution of Design, Comfort, Technology, and Sustainability. We build footwear that moves us forward. Join the movement.

#J-18808-Ljbffr

  • Vice President, Marketing and Communications

    2 weeks ago

    Palo Alto, California, United States EPIP Full time

    Vice President, Marketing and Communications (AB)Posted on March 18, 2019AnitaB.org envisions a future where the people who imagine and build technology mirror the people and societies that use it. To achieve that vision, they connect, inspire, and guide women in computing and organizations that view technology innovation as a strategic imperative. As a...

  • Vice President, Marketing and Communications

    3 weeks ago

    Palo Alto, United States EPIP Full time

    Vice President, Marketing and Communications (AB)Posted on March 18, 2019AnitaB.org envisions a future where the people who imagine and build technology mirror the people and societies that use it. To achieve that vision, they connect, inspire, and guide women in computing and organizations that view technology innovation as a strategic imperative. As a...

  • Vice President of Marketing

    3 weeks ago

    Palo Alto, California, United States AppLovin Full time

    As the Vice President of Marketing, you will oversee and integrate all facets of our marketing strategy and execution, ensuring seamless alignment across multiple verticals, including branding, demand generation, content, product marketing, and digital strategy. This role requires a dynamic leader with a strategic vision, technical acumen, and a...

  • Vice President of Sales

    3 days ago

    Palo Alto, California, United States SuperAGI Full time

    Job Title: Vice President of SalesLocation: Palo Alto, CASuperAGI is pioneering the future of Artificial General Intelligence with groundbreaking research and innovative AI products. Our mission is to transform the future of work through intelligent, autonomous solutions that drive unparalleled efficiency and growth. We are building a world where AI and...

  • Vice President of Sales

    3 weeks ago

    Palo Alto, United States SuperAGI Full time

    Job Title: Vice President of SalesLocation: Palo Alto, CASuperAGI is pioneering the future of Artificial General Intelligence with groundbreaking research and innovative AI products. Our mission is to transform the future of work through intelligent, autonomous solutions that drive unparalleled efficiency and growth. We are building a world where AI and...

  • Vice President of Sales

    3 days ago

    Palo Alto, California, United States SuperAGI Full time

    Job Title: Vice President of Sales Location: Palo Alto, CA SuperAGI is pioneering the future of Artificial General Intelligence with groundbreaking research and innovative AI products. Our mission is to transform the future of work through intelligent, autonomous solutions that drive unparalleled efficiency and growth. We are building a world where AI...

  • Senior Vice President of Digital Transformation

    6 days ago

    Palo Alto, California, United States Metanet 메타넷 Full time

    Chief Strategy Officer Role at Metanet - Leading Digital TransformationAbout the Company:At Metanet, we strive to deliver exceptional digital transformation services that meet the evolving needs of our customers. As a result, we seek a skilled professional who can help drive our long-term strategic plan and lead digital transformation initiatives.Main...

  • Head of Global Marketing Strategy

    7 days ago

    Palo Alto, California, United States AppLovin Full time

    This critical role plays a key part in shaping our marketing strategy and execution. As the Vice President of Digital Transformation, you will be responsible for driving innovation, improving operational efficiency, and optimizing creativity. You will develop and execute a comprehensive marketing strategy aligned with business goals, leading marketing growth...

  • Vice President of Brand Development

    7 days ago

    Palo Alto, California, United States AppLovin Full time

    About UsAppLovin is a leading technology company that provides end-to-end software and AI solutions to businesses worldwide. Our mission is to help companies connect with their ideal customers and grow their global audiences.We're proud to have a diverse team composed of talented individuals from around the world. Our team members come from different...

  • Vice President of Finance

    7 days ago

    Palo Alto, California, United States Decilecapital Full time

    We are Decile Capital, a pioneering venture capital firm dedicated to shaping the future of venture investing. As part of Decile Group, we leverage VC Lab and Decile Hub to empower next-generation investors.We seek a seasoned Vice President of Finance to spearhead our finance efforts, driving growth and efficiency. The ideal candidate boasts extensive...

  • Marketing and Communications Lead

    20 hours ago

    Palo Alto, California, United States EPIP Full time

    Job Summary:The Vice President, Marketing and Communications will be responsible for developing and executing EPIP's marketing and communications strategy. This role requires a highly skilled and experienced marketer who can drive results-oriented marketing efforts and lead a team of marketing professionals.

  • Director of User Experience Transformation

    14 hours ago

    Palo Alto, California, United States HP Development Company, L.P. Full time

    The Senior Director, Digital Experience Strategist is responsible for developing and executing a digital experience strategy that drives customer engagement and brand loyalty. This role involves leading a cross-functional team to create seamless and impactful digital experiences across all customer touchpoints.Key ResponsibilitiesStrategic Leadership:...

  • Associate Vice President, Advancement Services

    1 week ago

    Palo Alto, California, United States The Lucile Packard Foundation for Children's Health Full time

    ABOUT THE FOUNDATION The Lucile Packard Foundation for Children's Health, in partnership with Stanford Medicine and Lucile Packard Children's Hospital, unlocks philanthropy to transform health for children and families in Northern California - and around the world. Through fundraising and grantmaking, the Foundation drives scientific research, innovation,...

  • Senior Growth Marketing Manager

    3 weeks ago

    Palo Alto, United States Jobleads-US Full time

    Senior Growth Marketing Manager - Hybrid (San Francisco)About usOur client is a multi-disciplinary AI studio creating a personal AI for everyone. Our first AI product is for personal intelligence.About the RoleWe're looking for a Growth Marketing IC that has experience driving growth of a consumer technology product across multiple paid/digital channels and...

  • Associate Vice President, Advancement Services

    2 weeks ago

    Palo Alto, California, United States The Lucile Packard Foundation for Children's Health Full time

    ABOUT THE FOUNDATION The Lucile Packard Foundation for Children's Health, in partnership with Stanford Medicine and Lucile Packard Children's Hospital, unlocks philanthropy to transform health for children and families in Northern California - and around the world. Through fundraising and grantmaking, the Foundation drives scientific research, innovation,...

  • Associate Vice President, Advancement Services

    3 weeks ago

    Palo Alto, United States The Lucile Packard Foundation for Children's Health Full time

    ABOUT THE FOUNDATION The Lucile Packard Foundation for Children's Health, in partnership with Stanford Medicine and Lucile Packard Children's Hospital, unlocks philanthropy to transform health for children and families in Northern California - and around the world. Through fundraising and grantmaking, the Foundation drives scientific research, innovation,...

  • Vice President, Corporate Controller

    7 days ago

    Palo Alto, California, United States Tbwa ChiatDay Inc Full time

    At Talkdesk, we are courageous innovators focused on redefining the customer experience, making the impossible possible for companies globally. We champion an inclusive and diverse culture representative of the communities in which we live and serve. And, we give back to our community by volunteering our time, supporting non-profits, and minimizing our...

  • Digital Marketing Director

    5 days ago

    Palo Alto, California, United States 24 Seven Talent Full time

    Welcome to 24 Seven Talent! As a leading talent agency, we are currently seeking an experienced Digital Marketing Director to join our team. In this role, you will be responsible for creating and executing our marketing strategy.The ideal candidate will have a strong background in digital marketing with excellent communication skills and attention to...

  • Marketing Manager

    1 week ago

    Palo Alto, California, United States Zywa Full time

    Role IntroductionWe're seeking a Marketing Manager to lead our go-to-market strategy and brand development for our AI employee platform. You will be responsible for building and executing comprehensive marketing strategies that drive awareness, user acquisition, and revenue growth. As a key member of our team, you'll establish our brand voice, develop...

  • Digital Visionary and Strategist

    10 hours ago

    Palo Alto, California, United States HP Development Company, L.P. Full time

    The Senior Director, Digital Experience Strategist is a key member of the team responsible for driving the development and execution of a comprehensive digital experience strategy that enhances customer engagement and fosters brand loyalty. This role involves leading a cross-functional team to create seamless and impactful digital experiences across all...