Digital Marketing Specialist

3 weeks ago

Toledo, United States Donatech Full time
Position would require the candidate to be a W2 employee of Donatech
US Citizenship/Permanent Resident Required.

The Digital Marketing Specialist will be responsible for leading the following activities:
Community Management - ~50%
Content creation - writing blog posts, articles, newsletters, communications materials, and material for social media channels. This will involve working cross functionally with our strategic marketing teams, product teams, internal communication teams and outside agencies. Create and maintain Content Calendars. Post relevant content in accordance with Content Calendar.
Communications/marketing strategy - the Community Manager is responsible for contributing to the social media plan that enhances our strategic marketing and communications plans to provide direction for the company's public-facing social media communications.
Customer relations - the Community Manager is responsible for working with our customer service, technical and warranty teams to provide support for customers and contractors. Answer questions as they arise in social media while assisting customers in navigating our company and providing fast, relevant, and professional service.
Analytics - Using analytic tools the community manager will provide reports on metrics, and continually find ways to improve on those metrics through testing and new initiatives. The Community manager will be adept at administering and measuring A/B testing protocols to enhance response and engagement. Summarize insights and conversations to create actionable, client-facing reports that lead to optimization.
Marketing Support - ~50%
Collaborate with channel managers to align key initiatives with outbound marketing tools and programs to create value for the customer and quicker adoption and acceleration of key initiatives by customers. Contributes to post campaign insight gathering, reporting, and optimizations.
Continuously build an intimate and thorough knowledge of the Insulation business (i.e. the value that our current and future products deliver to the customer).
Anticipate and proactively deliver needs for digital content (social channels, webinars, blog, newsletter, etc.) ensuring required routing through marketing, legal, technical stakeholders, scheduling, and deployment
Responsible for tracking and managing multiple active and upcoming projects end-to-end by including timelines, milestones, asset requirements, resource needs, and deliverables.

JOB REQUIREMENTS
MINIMUM QUALIFICATIONS AND EXPERIENCE
BA in communications, advertising, public relations, business or related field. MBA optional
3+ years' experience managing social media platforms or communities for brands
3+ years working in a corporate or agency environment, interacting with multiple levels of the organization

KNOWLEDGE, SKILLS & ABILITIES:
Actively participates in a wide variety of social media activities such as blogging, community development and management, social bookmarking, commenting, etc.
Understanding of popular social networks - design, functionality, users, reporting, advertising, and analytic packages
Demonstrated ability to produce community management guidelines and documents that reflects the holistic understanding and implementation of the role of social media and its effects
Proficiency in PowerPoint and presentation tools and skills
Proficiency in content management and listening tools like Sprinklr, Netbase, Sprout, Cision, On24
Exceptional communication skills and leadership capability to organize and motivate cross functional teams without direct reporting
Very high attention to detail
Excellent verbal, written, and presentation skills
Maturity and conviction to develop and execute strategies that are aligned with company's values
Ability to write engaging copy and stories that support the strategic priorities of the Insulation

  • Digital Marketing Specialist

    3 weeks ago

    Toledo, United States YMCA of Greater Toledo Full time

    Join the YMCA of Greater Toledo as a Full-Time Digital Marketing Specialist and dive into a vibrant and energetic work environment! Imagine partnering with a team that lives and breathes our core values of Caring, Honesty, Respect, and Responsibility while making a real impact in the community. You'll have the chance to unleash your creativity, develop...

  • Digital Marketing Specialist

    4 weeks ago

    Toledo, Ohio, United States YMCA of Greater Toledo Full time

    Job OpportunityWe are seeking a highly skilled Digital Marketing Specialist to join our team at the YMCA of Greater Toledo. As a key member of our marketing department, you will be responsible for developing and executing digital marketing campaigns that showcase the impact of our organization in the community.Key Responsibilities:Develop and implement...

  • Digital Marketing Strategist

    1 month ago

    Toledo, Ohio, United States Donatech Full time

    Job Title: Digital Marketing SpecialistDonatech is seeking a highly skilled Digital Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for leading our digital marketing efforts and developing strategies to engage with our audience.Key Responsibilities:Develop and implement digital marketing campaigns...

  • Digital Content Specialist

    1 month ago

    Toledo, United States Erie Home Full time

    The Digital Content Specialist is responsible for managing and enhancing the company's digital presence through effective content creation, optimization, and management. This role involves developing strategies to increase website traffic, improve search engine rankings, and ensure a cohesive and engaging online experience for users. The ideal candidate will...

  • Digital Content Strategist

    4 weeks ago

    Toledo, Ohio, United States Erie Construction Mid-West Inc. Full time

    Job Title: Digital Content SpecialistErie Construction Mid-West Inc. is seeking a highly skilled Digital Content Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and implementing effective content strategies to enhance our digital presence.Key Responsibilities:Content Creation: Develop...

  • Digital Content Strategist

    1 month ago

    Toledo, Ohio, United States Erie Home Full time

    Digital Content SpecialistErie Home is seeking a highly skilled Digital Content Specialist to join our team. As a key member of our marketing team, you will be responsible for managing and enhancing our digital presence through effective content creation, optimization, and management.Key Responsibilities:Develop and Implement SEO Strategies: Create and...

  • Digital Content Strategist

    3 weeks ago

    Toledo, Ohio, United States Erie Home Full time

    Job Title: SEO and Landing Page SpecialistErie Home is seeking a highly skilled SEO and Landing Page Specialist to enhance our digital presence and drive user engagement. As a key member of our team, you will be responsible for developing and implementing effective SEO strategies, creating engaging landing pages, and optimizing content to improve our online...

  • Digital Content Strategist

    2 weeks ago

    Toledo, Ohio, United States Erie Home Full time

    Job Title: SEO and Landing Page SpecialistAs a key member of the Erie Home team, you will play a crucial role in enhancing our company's digital presence by managing SEO strategies, creating effective landing pages, and optimizing content for better user engagement. You'll work closely with IT, Marketing, and design teams to ensure our digital content is...

  • Digital Marketing Business Development Representative

    5 days ago

    Toledo, Ohio, United States American Marketing and Publishing Full time

    Unlock Your Sales PotentialAt American Marketing and Publishing, we're on a mission to empower small business owners with the best local advertising solutions in the industry. As a talented Business Development Representative, you'll play a crucial role in helping us achieve this goal.About the RoleWe're looking for a high-energy, persuasive individual with...

  • Digital Marketing Business Development Representative

    2 weeks ago

    Toledo, Ohio, United States American Marketing and Publishing Full time

    Unlock Your Career PotentialAt American Marketing & Publishing, LLC, we're on a mission to provide trusted and effective local advertising solutions to family-owned businesses. As a talented Business Development Representative, you'll play a crucial role in helping us achieve this goal.About the RoleWe're seeking a high-energy, persuasive individual with a...

  • Digital Content Strategist

    5 days ago

    Toledo, Ohio, United States Erie Home Full time

    At Erie Home, we're seeking a skilled Digital Content Strategist to enhance our digital presence by managing SEO strategies, creating effective landing pages, and optimizing content for better user engagement.This role requires close collaboration with IT, Marketing, and design teams to ensure our digital content is optimized for search engines and...

  • Marketing Technology Specialist

    2 weeks ago

    Toledo, Ohio, United States Erie Home Full time

    Marketing Technology SpecialistErie Home is seeking a highly skilled Marketing Technology Specialist to join our team. As a key member of our marketing department, you will be responsible for the technical integration and management of CRM systems with major advertising and social media platforms.Key Responsibilities:Integrate CRM systems with advertising...

  • Marketing Technology Specialist

    2 weeks ago

    Toledo, Ohio, United States Erie Home Full time

    Marketing Technology SpecialistErie Home is seeking a highly skilled Marketing Technology Specialist to join our team. As a key member of our marketing department, you will be responsible for the technical integration and management of CRM systems with major advertising and social media platforms.Key Responsibilities:Manage the integration of CRM systems...

  • Marketing Operations Specialist

    2 weeks ago

    Toledo, Ohio, United States Fishbeck, Thompson, Carr & Huber, Inc. (FTCH) Full time

    Marketing Coordinator Job SummaryFishbeck is seeking a Marketing Coordinator to join our team. This role will play a key part in our marketing operations and support business development efforts.We are looking for a talented individual with a strong background in marketing and design who can thrive in a collaborative environment and demonstrate creativity...

  • Marketing Coordinator

    4 weeks ago

    Toledo, Ohio, United States SCOTT WARMUTH A PROFESSIONAL CORPORATION Full time

    About UsAt Scott Warmuth A Professional Corporation, we are committed to excellence, commitment, professionalism, integrity, and teamwork. Our law firm has achieved great results for our clients through our decades of experience and dedication to our core values. We offer a supportive and collegial work environment, personal satisfaction, competitive...

  • Digital Marketing Manager

    2 weeks ago

    Toledo, Ohio, United States Brio Water Technology Full time

    Job Title: Manager, Paid Social MediaBrio Water Technology, Inc. is a leading global distributor of drinking water products, offering a diverse range of products that cater to various customer needs. Our mission is to create sustainable, eco-friendly products that reduce the carbon footprint and provide safe clean drinking water for people around the...

  • Marketing Coordinator

    2 weeks ago

    Toledo, Ohio, United States SCOTT WARMUTH A PROFESSIONAL CORPORATION Full time

    Job SummaryWe are seeking a highly skilled Marketing Assistant to join our team at Scott Warmuth A Professional Corporation. The successful candidate will be responsible for managing all digital marketing campaigns and ensuring the company's online presence meets brand standards.Key ResponsibilitiesDevelop and implement digital marketing plans, including...

  • SEO and Landing Page Specialist

    4 weeks ago

    Toledo, United States Erie Home Full time

    As the SEO and Landing Page Specialist, you will be responsible for enhancing our company's digital presence by managing SEO strategies, creating effective landing pages, and optimizing content for better user engagement. You'll work closely with IT, Marketing, and design teams to ensure our digital content is optimized for search engines and user-friendly....

  • Marketing Coordinator

    2 weeks ago

    Toledo, Ohio, United States Fishbeck, Thompson, Carr & Huber, Inc. (FTCH) Full time

    Marketing CoordinatorJob SummaryFishbeck is seeking a skilled Marketing Coordinator to join our team. This individual will play a key role in our marketing operations team, supporting business development efforts and contributing to design excellence and brand standards. We are looking for a talented professional with a passion for creativity and...

  • Digital Marketing Manager

    1 month ago

    Toledo, Ohio, United States Brio Water Technology Full time

    Job Title: Manager, Paid Social MediaBrio Water Technology, Inc. is a leading global distributor of drinking water products, with a diverse product line that includes up to 21 different drinking water categories. Our mission is to create sustainable, eco-friendly products that reduce the carbon footprint and provide safe clean drinking water for people...