Senior Director, Marketing

1 month ago

Cumberland City, United States Onsite Partners, Inc Full time

The Senior Director, Marketing manages the Marketing process across research, strategy, media and content planning, channel activation, brand strategy, execution, implementation and more. This individual will report to the CEO.

ESSENTIAL RESPONSIBILITIES: To perform this job, an individual must perform each essential function satisfactorily with or without a reasonable accommodation.

  • Acts as the organization's brand manager, owning the look, feel and voice of the organization's inter-connected brands, acts as brand architect stewarding the development and implementation of our brands
  • Develop strategic brand, content and public relations and paid media campaigns that convert audiences to leads, clients and ultimately ambassadors for our organization
  • Develop and implement integrated, multi-channel marketing campaigns backed by data and sound conversion, retargeting, and automation principles
  • Oversee the company's various social media strategy and execution, email marketing campaigns, SEO, paid media and other outbound efforts
  • Plan, negotiate, and execute content and asset productions to include photography, videography, and other assets for print, digital, mobile, social, email and other channels
  • Develop, nurture and create effective influencer partnerships to foster brand reach and awareness with new audiences
  • Primary point of contact for the organization's agency, freelance, contractor, production, software, platforms and other marketing partners
  • Inform, manage and optimize the organization's marketing budgets including paid media spend and optimization, understanding and creating ROI for all marketing activities
  • Act as strategic advisor for special events, program development, business development and admissions activities and other aspects of participation on the organization's Leadership Team.
  • Oversee, develop, train, coach and mentor departmental staff as assigned
  • Demonstrate excellent communication and interpersonal skills
  • Partner with all team members to foster an environment based on the company ANCHOR Values: Authentic, Nurturing, Courageous, Humble, Open, and Resilient; become a "culture keeper" for the organization; prioritize upholding and protecting a healthy and accepting environment
  • Actively provide the highest level of customer service to our clients; continuously strive to improve upon our service, and commitment to a superior customer service experience as a whole
  • Actively participate in the strategic execution of the Company's Vision and Strategic Plan
  • Actively participate both in obtaining and maintaining Commission on Accreditation of Rehabilitation Facilities (CARF) accreditation by timely assistance with all requests, training and adhering to Policies and Procedures
  • Exhibit a comprehensive understanding of healthcare regulatory and compliance policy (e.g., HIPAA, CARF, etc.). Knowledge of and adherence to Company policies and procedures, as well as applicable federal / state / local laws and regulations. Maintain complete confidentiality in all client/program matters, in accordance with Onsite policy
  • Regular and reliable attendance
  • Perform other duties as assigned


Requirements

DIRECTOR RESPONSIBILITIES:

Directly supervises employees. Carries out supervisory responsibilities in accordance with Onsite's leadership philosophy, policies, and applicable laws. Responsibilities include leading by example and assisting in establishing department vision, budget, and annual operating plans as well as serving on the Leadership team; interviewing, hiring, and training employees; establishing individual employee development plans; establishing succession plans for the department; planning, assigning, and directing work; oversight of appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems; quality control.

KNOWLEDGE AND SKILLS: The requirements listed below are representative of the knowledge, skills and/or abilities required.

Education and/or Experience:

College degree in Marketing, Advertising, Digital Marketing or related field. 7+ years in leadership roles with progressive responsibilities and oversight. 5+ years experience with paid media, SEO, email marketing, CRM, marketing automation or related experience. Ideal candidate will have exemplary project management, communications, and negotiation skills. Prior experience leading agency relationships on the client/brand side is preferred.

Mathematical Skills: Ability to add, subtract, multiply and divide in all units of measure, using whole numbers, common fractions, decimals and percentages.

Language Skills: Ability to understand, read, write and speak English. Ability to read, analyze and interpret general business periodicals, professional journals, technical procedures, safety data sheets (SDS) or governmental regulations. Ability to successfully write reports, business correspondence and policy. Ability to effectively present information, respond to questions and professionally interact with managers, employees, clients, vendors and the general public.

Reasoning Ability: HIGH. Must be able to apply principles of logical thinking to define problems, collect pertinent data, establish facts, draw valid conclusions and initiate appropriate course of action. Must effectively convey ideas, images and goals to a diverse group of personalities.

Other Qualifications: Extensive knowledge of computer applications for the frequent use of electronic mail, word processing, data entry, spreadsheets, graphics, etc. Must be able to handle multiple, simultaneous tasks effectively and efficiently. Strong verbal and written communication skills required. Must be detail oriented and organized with the ability to perform duties under pressure, prioritize workload, and meet timely deadlines. Must have the aptitude and ability to self-direct work. Ability to work a flexible schedule, including some evenings and weekends.

PHYSICAL DEMANDS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job responsibilities.

While performing the duties of this job, the employee is occasionally required to stand; walk; sit for extended periods of time; use hands to finger, handle, or feel objects, tools or controls; reach with hands and arms; climb stairs; balance; stoop, kneel, bend, crouch or crawl; talk or hear; taste or smell. The employee must occasionally lift and/or move up to 50 pounds. Repetitive motion of upper body required for extended use of computer. Required specific vision abilities include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.

While performing the duties of this job, the employee must be able to work in a fast-paced, sometimes stressful, customer service-oriented environment, perform duties under pressure and meet deadlines in a timely manner. The employee must work as part of a team, complete assignments independently and take instructions from supervisors.

Employees must be free from dependency on illegal drugs or alcohol. Employees who require regular use of prescription drugs should consult with their HR representative to ensure that such use does not impact their ability to perform the essential job functions. Employees must demonstrate sustained mental and emotional stability in order to maintain safe boundaries with and for clients.

WORK ENVIRONMENT: Work environment characteristics described here are representative of those that an employee may encounter while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job responsibilities.

Works in well-lit, ventilated and climate-controlled office environment with routine office equipment; some equipment has moving mechanical parts. May frequently work in outside weather conditions being exposed to wet and/or humid conditions. Occasional exposure to fumes or airborne particles and toxic or caustic chemicals, flammables, pesticides, etc.

Noise level is typical for an office and therapeutic/trauma treatment environment.

Limited overnight travel (up to 15%) by land and/or air.

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