Manager, Brand Marketing

2 weeks ago

New York, United States KNOWN Full time
WE HAVE CREATED A WORLD WHERE ART AND SCIENCE ARE BEST FRIENDS

Known is a modern marketing company engineered for the unprecedented opportunities and challenges facing marketers today. We are about 200+ people strong, pairing PhD data scientists with award-winning creatives, strategists, engineers and expert research teams to produce some of the most innovative and cutting-edge creative work in culture. We believe that when creative truly collaborates with science, strategy, and technology, amazing things can happen.

Ad Age touted that "Known may be the ultimate example of a full-service agency," and honored us with two prestigious recognitions this year: #3 on The A-List as one of the top agencies in the world, and Ad Age's Data & Insights Agency of the year for the second year in a row. Without our incredible partnerships with our clients, spanning across the leading brands in finance, technology, entertainment, media, CPG, real estate, and many other categories, honors like this could not be possible, and also have helped us earn additional awards and recognitions over the years like: Emmys, Clios Entertainment and Sports Awards, Effies, Cannes Lions Awards, ProMax Agency of the Year, and Digiday's Most Innovative Media Agency to name a few.

We couldn't create this award-winning work without seeking out and hiring the best talent. What does it mean to be a Knowner? We are curious innovators, knowledge-hunters who are constantly challenging ourselves to do better and be better for our clients, for our team and for our world at large. Our offices around the U.S. are open and while most of our people work in a hybrid setting, we are a distributed workforce with a number of Knowners working remotely.

BUT ENOUGH ABOUT US, LET'S TALK ABOUT YOU

About the role:

The Brand Marketing Manager is an exceptional listener and an even better storyteller - with the ability to translate the toughest client challenges into a simple and elegant strategic approach that resonates with clients and internal teams alike.

The right candidate should be able to organize and distill vast amounts of information in help us transform the unknowns into the understood for our clients.

As a Brand Marketing Manager you must be patient, collaborative, and able to work independently when needed.

WHAT YOU'LL DO
  • Support the collection and analysis of data, cultural intelligence, audience insight, and industry knowledge to tell a clear and inspirational story
  • Ability to develop a clear, convincing train of thought that leads to a powerful strategic idea
  • Proficient at packaging insights into a very simple, clear, and digestible download for client, account and creative teams
  • The ability to know a great idea when you see one, or to help articulate a great idea when it's not quite there yet
  • Excelling at leading discussions and presenting to both clients and internal teams at Known at the highest levels
  • Ability to lead various projects at once
You are excited to and capable of:
  • Delivering inspired and story-driven work, informed by the perceived white space in the market, cultural intelligence and new / existing data and research - among other inputs.
  • Developing and continually improving current products & deliverables such as:
    • Brand strategy:
      • Landscape and audience assessment
      • Consumer / cultural insights development
      • Strategic narrative storytelling
      • Positioning and brand idea articulation
    • Messaging and content strategy:
      • Brand equities and message writing
      • Creative brief research and development
      • Creative territory ideation
      • Channel strategy, planning and briefing
      • Media and creative campaign support and consultation
    • Strategy operationalization:
      • Research socialization and activation
      • Brand and product architecture and innovation
      • Experience strategy
      • Marketing and communications funnel tactic identification and definition to bring the brand to life
  • Helping to build and grow relationships with clients, ensuring they remain connected to our process, progress and deliverables.
  • Joining business development presentations with new clients and helping us to prepare for those meetings.
  • Supporting internal efforts to scope and cost new work (including describing that work in SOWs).
  • Working well with other functions within the company including researchers, data scientists, media buyers/planners, creatives and others.
  • Helping to brief research/data and creative teams with what they need to help inform a coherent/inspired solution for our clients.
  • Adopting and infusing the company vision and mission into the day to day activities.
WHO YOU ARE AND WHAT YOU HAVE
  • This role will be partially dedicated to one of our B2B clients. Prior experience in an agency-side or in-house B2B marketing strategy role is required.
  • A passion for understanding our partner's needs and becoming their trusted advisor.
  • Deep empathy for consumers, our partners and our teammates.
  • Excitement to collaborate and learn from data scientists, insights and creatives across our offices.
  • Self-motivated with a history of high integrity with the ability to develop new strategic thinking, approaches, and deliverables independently
  • Strong interpersonal and written skills.
  • At least 6 years' experience in a strategy or marketing role
  • Ability to partner with and mentor junior strategists
SOME OF OUR PERKS
  • Unlimited paid time off
  • 401k with company matching and no vesting period
  • Annual bonuses
  • Generous medical plan
  • Paid parental leave

ONE LAST THING TO ASK YOURSELF

All this might sound great, but you're probably still wondering, "Would I be a good fit for Known?" or "Would Known be a good fit for me?" Our culture is propped up by four values that we aspire to every day: We are one team. We see the good. We never stop learning. There's always a better way. At Known we are setting out to build something more than just a company. We are building a legacy filled with exceptionally talented people with a kaleidoscope of backgrounds, experiences, and origin stories who feel encouraged and empowered to bring their whole selves to work, and to partner with us in molding and shaping our culture through our values.

Known is an equal opportunity employer and does not discriminate against employees or qualified job applicants on the basis of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or locally protected class.

The base salary for this position is $100K-$125K.

This range is posted in compliance with state and municipal Pay Transparency laws. In addition to base compensation, this role is eligible to receive additional Known benefits.

#LI-RR1

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