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Director of Brand Marketing
2 months ago
What You’ll Do
- Lead the development, briefing, planning, execution, and reporting of integrated marketing campaigns across multiple consumer touch points that effectively communicate the brand's story, values, and offerings.
- Partner with CEO & Face of Brand to ensure brand voice and identity are executed authentically and consistently across all consumer touch points
- Develop a deep understanding of the target audience and define best practices to reach and engage with them
- Responsible for all integrated brand campaigns by ensuring synchronicity in execution across all marketing channels
- Drive brand awareness initiatives through PR, partnerships, organic social, events, OOH, etc.
- Lead retail marketing initiatives to drive conversion across stores
- Collaborate with creative teams to develop compelling creative assets
- Partner with Chief Growth Officer and Head of Business Development on key brand partnerships
- Conduct market research and competitive analysis to identify trends, opportunities, and challenges for the brands
- Recruit, lead, mentor, and manage a team of marketing professionals to achieve marketing goals and KPIs.
- Excitement and energy to work hard in a fast-paced, dynamic environment
- A drive to deliver excellent customer experience
- The ability to set and deliver on project timelines, manage expectations, and follow up on projects with a sense of urgency
- Strong business acumen, including problem-solving, a focus on organization, and time management in the day-to-day
- Highly collaborative nature and ability to work cross-functionally while navigating through ambiguity and maintaining attention to detail
- Excellent verbal and written communication skills
- Ability to set up processes and infrastructure for reporting and communication
- Bachelor’s degree in marketing, business or a related field. Master’s degree preferred
- 7+ years in branding or marketing roles
- Proven track record of successfully developing & executing brand strategies and marketing campaigns
- Proficiency in content marketing, PR, partnerships, and organic social strategies
