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Brand Marketing Manager
2 months ago
Location: New York, NY (HYBRID)
Duration: 6 Months
MUST SUBMIT WORK SAMPLES OF CAMPAIGN WORK (must show campaign planning/content rollout plan
MUST HAVE examples of Creative briefs
Qualifications:
The Experience
- Minimum of 5 years of content and/or consumer marketing experience at a top agency or brand with experience of leading campaigns from briefing to measurement.
- Excellent storyteller with demonstrated writing and presentations skills to help bring strategies and campaign plans to life in simple-yet-exciting ways.
- Big picture strategic thinker with the ability to analyze/interpret data and translate research into relevant actionable insights, for a range of audiences.
- Ability to influence stakeholders to maximize paid, owned, and earned media to generate awareness, maximize campaign effectiveness and drive measurable KPIs.
- Must have exceptional attention to detail.
- Demonstrated track record of success in managing and/or supporting brand marketing campaigns, with a focus on strategic rigor.
- Excellent communicator and collaborator, able to build relationships with other teams and rally people towards a common goal.
- An ambidextrous thinker who is both analytical and highly creative, and able to jump in and learn quickly.
- Fantastic project manager talents to stay organized and execute numerous projects simultaneously.
- Works quickly, nimbly, humbly - a team player who is excited by moving fast and can roll with the punches, as required in a start-up environment.
- Experience working with partners or clients.
- Bachelor's Degree preferred, MBA or Master's Degree a plus.
- Mastery of PowerPoint, Proficient with Excel.
Responsibilities:
The Position
Client is seeking an innovative marketer to lead the development and execution of our sports brand marketing strategies. The Manager, Brand Marketing Planning will work closely with the Senior Manager of Sports Brand Marketing to execute the vision for sports brand marketing efforts, providing strategic direction and management to ensure the delivery of best-in-class results, engaging audiences and driving towards our business goals. Critical to the success of this role is a sharp strategic mind with unwavering cross-functional campaign management, ensuring all functions and individuals are actively included to collaborate and universally aligned to the same goals and objectives. In addition, the Manager, Sports Brand Marketing will have diligent ownership of execution for assigned projects.
This role will be responsible for key stakeholder management and an ability to present to and influence management and work closely with internal and external partners, effectively leading a functional team to achieve the goals and established KPIs.
The Person
You are a data-minded creative marketer and business leader who can lead cross functional teams to cut through a crowded and extremely active marketplace with effective campaigns, activations, and stunts. You have a strong understanding of the Sports media landscape. You like to take big swings on ideas that are grounded in the needs of the business and help to drive both short-term and long-term KPIs. You are passionate about finding a way for a brand to give consumers what they want in an authentic TV experience. You operate with a challenger mentality and will adapt and react to changing market conditions and business needs.
Responsibilities include, but are not limited to:
- Develop a comprehensive communications strategy, determining audience, messages, and targets based on previous evaluation/learnings as well as future insight and business/market context.
- Serve as the full-funnel steward for marketing communications/campaigns, influencing cross-functional teams (from Marketing Strategy to Creative to Operations to Media) to come up with ideas that are bigger than the sum of their parts to foster a shared sense of ownership and success.
- Leverage knowledge of functional best-practices to recommend optimizations for social, publicity, brand planning, etc. and drive measurable KPIs.
- Maintain strong relationship with NBC Sports counterparts to collaborate on marketing rollouts and outcomes (league approvals, creative assets, messaging, timelines, etc.).
- Act as liaison to multiple departments and cross-functional partners across Peacock and NBCUniversal including Programming/Development, Strategy, Creative Services, Social, Publicity, Media, Product, Marketing Operations, Sales, etc.
- Schedule meetings, disseminate information, take notes as needed, and other ad hoc requests to support the Brand Marketing Sports team.
