Director of Brand Marketing

2 months ago

New York, United States Baked By Melissa Full time
Job DescriptionJob DescriptionThe Director, Brand Marketing, will lead our brand strategy and marketing efforts. As a strategic leader, they will be responsible for developing and executing innovative brand campaigns, enhancing brand equity, and driving consumer engagement across all channels. The Director, Brand Marketing will collaborate closely with cross-functional teams to ensure brand consistency, market differentiation, and the achievement of business objectives.


What You’ll Do

  • Lead the development, briefing, planning, execution, and reporting of integrated marketing campaigns across multiple consumer touch points that effectively communicate the brand's story, values, and offerings.

  • Partner with CEO & Face of Brand to ensure brand voice and identity are executed authentically and consistently across all consumer touch points

  • Develop a deep understanding of the target audience and define best practices to reach and engage with them

  • Responsible for all integrated brand campaigns by ensuring synchronicity in execution across all marketing channels

  • Drive brand awareness initiatives through PR, partnerships, organic social, events, OOH, etc.

  • Lead retail marketing initiatives to drive conversion across stores

  • Collaborate with creative teams to develop compelling creative assets

  • Partner with Chief Growth Officer and Head of Business Development on key brand partnerships

  • Conduct market research and competitive analysis to identify trends, opportunities, and challenges for the brands

  • Recruit, lead, mentor, and manage a team of marketing professionals to achieve marketing goals and KPIs.


What We’re Looking For

  • Excitement and energy to work hard in a fast-paced, dynamic environment

  • A drive to deliver excellent customer experience

  • The ability to set and deliver on project timelines, manage expectations, and follow up on projects with a sense of urgency

  • Strong business acumen, including problem-solving, a focus on organization, and time management in the day-to-day

  • Highly collaborative nature and ability to work cross-functionally while navigating through ambiguity and maintaining attention to detail

  • Excellent verbal and written communication skills

  • Ability to set up processes and infrastructure for reporting and communication


Qualifications

  • Bachelor’s degree in marketing, business or a related field. Master’s degree preferred

  • 7+ years in branding or marketing roles

  • Proven track record of successfully developing & executing brand strategies and marketing campaigns

  • Proficiency in content marketing, PR, partnerships, and organic social strategies


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