Partner Marketing Manager
2 weeks ago
Reporting to: Head of Marketing
Location: Atlanta, Georgia, United States
Who we are and why we exist
At Liberis - merchants matter most We've been on a mission to provide small and medium businesses (SMEs) with accessible and responsive finance since 2007. SMEs account for most businesses worldwide and are critical contributors to job creation and global economic development. They represent about 90% of businesses and more than 50% of employment worldwide. Despite this, more than three quarters (77%) of SME businesses last year were unable to secure the traditional bank financing they desperately needed to grow and thrive. This has created a $5 trillion funding gap for SMEs globally.
That's where Liberis steps in To best help small businesses, Liberis has built the leading global embedded finance platform. Through this, Liberis provides partners with the technology and financial solutions necessary to offer personalised and accessible funding to their small business customers.
To date with ~20 global strategic partners and direct reach to more than 1 million small businesses, Liberis has provided $1 bn of funding in over 50,000 transactions, enabling more than 100,000 jobs to be created and saved. We are making a genuine difference to your local pub, hairdresser, and online retailer
We are in a very exciting period of growth, in the UK and internationally, with teams based in London, Nottingham, Munich, Stockholm and Atlanta. We are looking for talented and ambitious individuals to help us reshape business finance. How we work is as important to us as what we do - exemplified by our behaviours:
#1 Merchants matter most - our success is tied to our merchants' success.
#2 Act like time is running out - the fastest company in a growing market will win.
#3 Own every outcome - the hardest problems we face are yet to be solved.
#4 Communicate directly - we don't have time to beat around the bush.
#5 Prove it - every feature we build, decision we make and action we take, matters.
#6 Empathy always - Liberis wins when every employee thrives.
If our mission and behaviours resonate - get in touch
Who are we?
As a marketing team, our job is to deliver best in class communications and frictionless customer journeys. We think creatively about how to have valuable conversations with our customers and make sure they understand our products.
You'll join a dynamic, fast paced innovative team, made up of enthusiastic and experienced marketers. You'll help us drive leads and revenue for the business through campaigns to prospects and customers. With exciting growth plans in Europe, we are looking for a driven marketer to join us.
Who are you?
To be successful in the role, you'll need the spirit of entrepreneurship, a drive to work in an exciting fast-paced company and have a passion for delivering excellent marketing campaigns as well as collaborating with a variety of different stakeholders.
Responsibilities
We're in a phase of rapid growth in North America, which is an integral strategic market for Liberis. This role will play a key part in shaping our success there by owning and implementing a best-in-class partner marketing strategy.
- Define and drive the marketing strategy across our growing North America partner portfolio
- Develop partner enablement resources to ensure successful, structured ways of working with partners
- Ensure monthly campaigns are delivered implementing best practice, test outcomes and regional insights for optimal results
- Track and analyze partner campaign performance, identifying areas for optimization
- Work with commercial teams (partnerships and growth) to ensure the marketing approach is closely aligned to commercial goals
- Proactively seek out opportunities for improvement. Sell these into partners and get their buy in, spearheading new initiatives
- Build and maintain strong, collaborative relationships with partners
- Gather region specific customer insights and apply these across the North America portfolio to improve marketing efficacy
- Be forward thinking and proactive, able to spot opportunities for growth and turn them into a tangible plan of action
- Lead by example; be a great role model for more junior members of the team and encourage them to achieve their full potential
- Think outside the box and always be striving for more, recognising that what works now might not work in 6 months' time
- Be the customer champion. Care deeply about how communications impact our customers and what will resonate with them
- Build excellent relationships with internal stakeholders such as partnerships, sales, analytics and finance
- Experience working on multiple marketing campaigns simultaneously
- Experience in partnership management, key account, brand management or an agency role will be hugely beneficial
- Strong organizational and project management skills with the ability to oversee multiple campaigns at a time
- Great presentation and storytelling skills. Influencing both partners and internal stakeholders is a big part of the role
- A drive to get things done. As a business we have a lot of opportunities. You'll do well in this role if you grab some of them
- Attention to detail and a commitment to delivering high-quality work
What happens next?
Think this sounds like the right next move for you? If you're not completely confident that you fit our exact criteria, get in touch Humility is a wonderful thing and we are interested in hearing about what you can add to Liberis. We look forward to chatting with you.
The recruitment process will give you the opportunity to learn more about Liberis and our specific challenges, get an idea of the culture, and meet a wide cross-section of the team.
#LI-CG1
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