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Strategic Marketing Manager

2 months ago

Atlanta, United States Arthritis Foundation Full time
Job Title

Strategic Marketing Manager

Classification

Grade 7: Starting from $75,000.00

Department

Marketing and Communications

FLSA Status

Full Time | Exempt

Supervisor (title)

Sr. Director, Marketing Strategy and Planning
Location
Atlanta, GA

POSITION SUMMARY (Basic purpose or primary function of job)

The Arthritis Foundation’s Strategic Marketing Managers are the driving force behind our marketing and communications strategies and experiences. These individual contributors are organizational leaders who drive cross-functional teams to deliver the best content and experiences to our stakeholders and audiences.

Each Strategic Marketing Manager leads the development of bold, performance-driven integrated marketing communications strategies to drive the Arthritis Foundation’s mission forward. They lead the collaborative development of data-driven integrated marketing strategies and plans, ensuring that tactics are on-brand and that key messages align with the strategy and deliver on its impact goals.

Strategic Marketing Managers are assigned multiple focus areas and are aligned to internal stakeholders from other departments or within the Marketing & Communications department. The Arthritis Foundation is seeking a Strategic Marketing Manager to support our national Corporate Partnerships and Ease of Use teams. This Strategic Marketing Manager will partner with Corporate Partnerships to develop unique sponsorship proposals and lead the development of consumer and business-to-business marketing strategies and plans for the Ease of Use program.

The Strategic Marketing Manager marries an understanding of the Foundation’s various audiences and constituencies with deep expertise across multiple marketing channels. They collaborate with peers and subject matter experts within the Marketing & Communications department to build proposals, strategies and plans, and then ensure seamless execution, meeting all defined key performance indicators and demonstrating end results as a measure of success. They guide the team and are ultimately responsible for ensuring the outcomes are true to the approved strategy.

The Strategic Marketing Manager manages a wide variety of projects and initiatives for the Marketing & Communications department, from turnkey requests to integrated marketing and communication campaigns. With the support of a project coordinator, they manage these projects from start to finish, including intake, planning, execution of tactics, and reporting of results. They ensure each project element aligns with the stated strategy and meets or exceeds goals.

They ensure that all initiatives follow established processes and workflows, identify opportunities for improved efficiencies, and ensure appropriate communication and approvals across internal and cross-departmental teams.

JOB RESPONSIBILITIES (Principal responsibilities or job duties)

  • Serve as the Corporate Partnership’s primary point of contact within Marketing & Communications for sponsorship opportunities and campaigns.
  • Participate in stakeholder and partner meetings to identify and evaluate opportunities, collaborate on proposals, determine next steps and evaluate results.
  • Serve on a cross-departmental team to evaluate potential corporate partner opportunities.
  • Advocate internally in support of Corporate Partnership and Ease of Use stakeholder efforts.
  • Inform Corporate Partnerships and Ease of Use stakeholders about Marketing & Communications initiatives that may impact their areas of the business.
  • Develop marketing and communications strategy for Ease of Use plans and projects.
  • Partner with internal and external stakeholders and resources to understand organizational objectives, challenges and opportunities.
  • Leverage multiple sources to develop audience insights that inform planning of integrated marketing communication strategies.
  • Develop briefs that clearly articulate initiative background, objectives, desired outcomes and goals, key messages, and constraints.
  • Lead cross-functional teams in the development of campaign and communication strategies and plans that deliver on the goals of the brief.
  • Manage the intake and opening of projects, including development of schedules and timelines.
  • Partner with channel managers to develop projections and KPIs for strategies and campaigns. Collaborate with Marketing Insights & Optimization Manager to understand performance and optimize accordingly.
  • Provide guidance and leadership in the execution of strategies and plans to ensure performance that meets or exceeds goals.
  • Ensure alignment across a variety of stakeholders and subject matter experts.
  • Make recommendations and find creative solutions to ensure milestones and deadlines are met.
  • Serve as subject matter expert related to marketing and communication needs with both traditional and emerging technology and media.
  • As needed, manage production and delivery of goods, potentially working with a variety of sales and vendor customer service reps who provide print collateral and digital services.
  • Develop and maintain regular and frequent relationships with partners, vendors, professional groups, nonprofit peers and other organizations to stay abreast of industry trends and opportunities.


REQUIRED EXPERIENCE & EDUCATION

  1. Bachelor’s degree in marketing, communications, liberal arts or related field.
  2. 5+ years of progressive experience in client services/strategy and/or project management, in either a traditional agency or in-house marketing environment.
  3. Background in corporate sponsorship activation and business-to-business marketing.
  4. Nonprofit experience is a plus, as well as experience working with vendors and agencies.
  5. Demonstrated ability to lead, direct and motivate.
  6. Ability to work independently and manage projects from inception to completion with accountability for goal setting and results.
  7. Excellent oral and written communications and interpersonal skills and the ability to interact positively with constituents, staff and volunteers at all levels.
  8. Experience presenting strategies, plans and results to peers, partners and leadership.
  9. Experience working in a fast-paced environment, managing multiple streams of work simultaneously, and setting and meeting deadlines.
  10. Experience managing project budgets as well as working with and overseeing agencies and vendors.
  11. A demonstrated commitment to high professional ethical standards and a diverse workplace.
  12. Available to travel as needed.


ESSENTIAL JOB FUNCTIONS AND TIME ALLOCATIONS

Internal Learning, Meetings, and Collaboration (Both with Stakeholders and Marketing & Communications Colleagues)

30%

Develop Integrated Marketing Communications Strategies and Activation Plans/Proposals

30%

Guide and Lead Cross-Functional Teams to Execute Programs

30%

Develop Audience Insights

5%

Manage Marketing Agencies and Vendors

5%

Total

100%