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Marketing Science Partner

2 months ago

Atlanta, United States Rose International Full time

Top must-have HARD skills:

Data Scientist focused: Python, R, Dashboarding (Tableau)

Science background

AND

Data Analytics, statistics

Client Facing

People skills to influence (work with sales team)

experience with experimentation

Good to have skills:

SQL

anyone who has worked on testing- test and learn

has worked with clients on test and learn plans for product advertising

Typical Day in the Role:

no real typical day- have reoccurring meetings with the sales pod, marketing science meetings, and client meetings.

analyzing measurement study

reviewing results

consult on how to set up experiment

some onboarding- asking for help

might need to meet with XFN, depends on the task of the day

The Marketing Science Partner is a highly quantitative measurement professional, with marketing analytics experience to drive the measurement strategy with our largest Global Advertisers. To successfully influence how client’s conduct and use measurement, the role will need to be able to work cross-functionally with advertisers, sales teams, and other members of the Marketing Science team.

The ideal candidate will be passionate about advertising, intellectually curious, and able to move fast while keeping focused on high impact projects. This role requires a strong understanding of the media landscape and ability to apply quantitative techniques to understand consumer behavior and advertising effectiveness.

Marketing Science Partner Responsibilities:

- Drive our global advertisers to measure true business value by operationalizing analyses and research that will prove the value of Facebook’s advertising business.

- Play a strategic role in developing the cross-platform and cross-media measurement approaches and learning agendas for our global clients

- Conduct in-depth standard and custom ad effectiveness studies/meta-analysis for Facebook global advertisers to understand the relative impact of different marketing strategies across digital platforms and across media

- Drive client, vertical, and industry adoption of learning & preferred measurement methodologies, products, and approaches

- Engage in senior client conversations, presentations of results, and consult internally with the sales teams to advise them on marketing best practices using evidence based insights.

- Provide feedback to and collaborate with Product, R&D, and Partnerships teams to identify opportunities for new features, products, and partnerships

Requirements/Qualifications:

- Experience in research, analytics, or ad effectiveness

- A bachelor’s degree in psychology, statistics, economics, behavioral or social science or a related field

- An understanding of online advertising and familiarity with branding and performance advertising and marketing frameworks, including ad effectiveness measurement techniques

- Experience with statistical analysis, including but not limited to experimental design, modelling, or advertising research

- Experience building connections with customers and team members through effective communication and collaborating cross-functionally

- Comfortable communicating complex topics to a non-technical audience & experience of inspiring action based on data-driven insights including influencing advertiser planning and buying behavior

- A track record of operating independently, demonstrating creativity, being detail-oriented, and delivering results in a highly organized manner

  • **Only those lawfully authorized to work in the designated country associated with the position will be considered.**

  • **Please note that all Position start dates and duration are estimates and may be reduced or lengthened based upon a client’s business needs and requirements.**

Benefits:

For information and details on employment benefits offered with this position, please visit here. Should you have any questions/concerns, please contact our HR Department via our secure website.

California Pay Equity:

For information and details on pay equity laws in California, please visit the State of California Department of Industrial Relations' website here.

Rose International is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender (expression or identity), national origin, arrest and conviction records, disability, veteran status or any other characteristic protected by law. Positions located in San Francisco and Los Angeles, California will be administered in accordance with their respective Fair Chance Ordinances.

If you need assistance in completing this application, or during any phase of the application, interview, hiring, or employment process, whether due to a disability or otherwise, please contact our HR Department.

Rose International has an official agreement (ID #132522), effective June 30, 2008, with the U.S. Department of Homeland Security, U.S. Citizenship and Immigration Services, Employment Verification Program (E-Verify). (Posting required by OCGA 13/10-91.).