Marketing Manager

3 weeks ago

Atlanta, United States MPLOY Full time
Job DescriptionJob Description

Job Summary:
Our client is a leading ATL-based law firm renowned for their excellence and dedication to providing unparalleled legal services. They are looking for a dynamic and experienced Marketing Manager to join their team. This role offers a unique opportunity to drive their marketing initiatives and contribute significantly to the firm's growth and success.

Responsibilities:

  • Marketing Strategy: Develop and implement comprehensive marketing strategies to enhance the firm's visibility and reputation in the legal industry.

  • Project Management: Manage all aspects of marketing projects, including planning, execution, and evaluation, ensuring timely and successful completion.

  • Collaboration: Work closely with partners and attorneys to understand business objectives and create targeted marketing campaigns and initiatives.

  • Digital Marketing: Oversee the firm's digital marketing efforts, including website management, social media presence, email marketing, and online advertising.

  • Content Creation: Generate compelling content for various marketing channels such as the website, blog, newsletters, and promotional materials.

  • Market Research: Conduct research and analysis to identify trends, competitive threats, and opportunities for growth.

  • Event Coordination: Plan and coordinate firm events, seminars, webinars, and conferences from inception to execution to engage clients and prospects effectively.

  • Vendor Management: Manage relationships with external vendors, agencies, and partners to support marketing initiatives and maximize resources.

  • Performance Monitoring: Monitor and analyze marketing activities, track key metrics, and prepare reports to measure ROI and effectiveness.

  • Industry Trends: Stay updated on industry trends, best practices, and regulatory changes to ensure marketing efforts are compliant and relevant.

  • Team Leadership: Provide guidance, mentorship, and support to junior members of the marketing team, fostering their professional development and growth.

Qualifications:

  • Bachelor’s degree in Marketing, Business Administration, or a related field; advanced degree or certification (e.g., MBA, AMA) is a plus.

  • 5-7 years of marketing experience, preferably in the legal industry or professional services sector.

  • Proven track record of successful project management with the ability to prioritize tasks, manage multiple projects, and meet deadlines.

  • Strong understanding of the referral/sales cycle and experience in developing and executing targeted marketing strategies.

  • Excellent communication skills, both written and verbal, with the ability to collaborate effectively with cross-functional teams and senior stakeholders.

  • Proficiency in digital marketing tools and platforms, including CMS, CRM, email marketing software, and social media management tools.

  • Demonstrated creativity and strategic thinking with a keen eye for detail and a passion for innovative marketing.

  • Experience in event planning and management, including budgeting, logistics, and vendor coordination.

  • Analytical mindset with the ability to interpret data, draw insights, and make data-driven decisions.

  • Strong leadership and interpersonal skills, with the ability to inspire and motivate team members.

  • Adaptable and resourceful, with a proactive approach to problem-solving and a commitment to continuous improvement.

  • High level of professionalism, integrity, and discretion, with a commitment to upholding the firm’s values and reputation.

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