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Manager, Trade Marketing

1 month ago

Santa Monica, United States Red Bull Full time
Company Description

Reporting to the Senior Manager of Trade Marketing, you will work within the Red Bull North America (RBNA) Sales and Trade Marketing team to support fundamental tasks involved in the Point of Sale (POS) development process from concept development to delivery. You must understand the retail environment to develop merchandising solutions, have an eye on trends and the future, a desire to understand shoppers, and above all else, the desire to win versus competition and look like #1 in-store. With a focus on large format customers (including mass, grocery, and club channels) you will manage the retail marketing and visibility strategies for assigned customers.

Job Description

MANAGE VISUAL MERCHANDISING/ POS STRATEGY & DEVELOPMENT

Be the subject matter expert and contact for assigned customer's POS and merchandising plans

Develop and implement POS solutions that serve the needs of assigned customers, complement shopper behavior and ensure Red Bull looks like #1 in store

Manage and communicate Trade Marketing production timelines to all relevant partners

Support the annual business plan process (including guideline and "look of success" development) with guidance on POS solutions to achieve commercial and brand goals

Additional assigned projects as determined by the business needs

REGIONAL ACTIVATIONS

Develop temporary ambient display materials that promote the off-premise sales strategy

Partner with Brand, Ops, Trade Finance and Sales teams to plan in store theater programs

Partner with agencies of record and vendor partners to develop impactful and easy to assemble temporary display items, technical drawings and the most cost-effective production methods

Support IST program proof of concept providing estimated cost guidance for planning processes

MANAGE DEVELOPMENT OF NEW POS INNOVATIONS

Help develop POS technical innovation and test projects based on business impact and customer needs

Collaborate with important partners including Global Trade Marketing, US Product, US Shopper Marketing & US Operations, and US Key Account Sales Teams

Identify opportunities to improve project workflows and refine processes

Stay up to date on industry trend analysis, competitive activity, and changing shopper behaviors through industry publications, events, insight reports, supplier relationships

LOOK LIKE #1 IN STORE

Strengthen the Look of Success and Perfect Store standards across assigned projects/ customers/ channels/ supplier relationships

Improve Trade Marketing project execution success through regular market visits, customer/ sales team meetings, and distribution partner route rides

Qualifications

3+ years of experience in trade marketing (experience in the consumer packaged goods industry is advantageous)

Project Management Experience

Technical knowledge of print production process

Experience working with Agencies or Production suppliers

Proficiency in Microsoft Suite, Adobe Suite, and Photoshop

Experience with project management tools (Monday.com)

Bachelor's degree preferred or experience in lieu of degree

English, additional languages an advantage

Additional Information

The base salary range for this position is $102,000 to $113,000 + cash incentives

Actual salary offer may vary based on work experience.

The base pay range is subject to change and may be modified in the future.

Our current Benefits include:

Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement

(Benefits listed may vary depending on the nature of your employment and/or work location)

Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.