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Sr. Director, US Marketing, RSV

2 months ago

Princeton, United States Moderna Full time
The Role

Moderna is seeking a Sr. Director, Marketing - RSV, whose primary role is to plan, develop, execute and optimize multi-channel brand strategies and plans for RSV in the United States market. This individual works closely with the global brand marketing teams, internal support functions and executive leadership to manage all phases of execution for integrated multi-channel plans. The Sr. Director also plays a key role in generating insights to drive ongoing optimization of brand campaigns and continual alignment of plans and strategies with brand objectives, goals and budgets.

In this role, you will join Moderna at a critical time for Moderna and their product pipeline. This role will be responsible for preparing and executing "best in class" brand plans, manage launch excellence, develop strategies and tactics as well as work closely with the global marketing teams.

Here's What You'll Do
  • Be the strategic brand expert who drives Moderna's commercial brand strategy for RSV within the US
  • Develop comprehensive and innovative annual Brand plan for the US that supports commercial brand positioning, brand narrative, disease awareness and thought leadership for marketed brands and pipeline assets
  • Shape the key elements that define Moderna's position as a leader in the US vaccines market, working closely with the US Head of Marketing and global brand team
  • Work effectively within the commercial function, across the brands and with market access to ensure consistent strategic and tactical implementation of global communication programs and initiatives to support the global commercial brand strategies
  • Collaborate with the commercial, medical, and regulatory teams at every stage of development through launch, navigating the complexities inherent in rapid response vaccine development. You'll work with a multitude of internal and external stakeholders to drive a smooth and successful product launch(s)
  • Ensure clear engagement plans and roadmaps for US stakeholders across functions are aligned to brand strategies
  • Support field (and partner) needs including brand training and best in class tactical tools for engagement with customers in face to face and remote/digital settings
  • Partner with the global brand team, lead US implementation of core media and digital campaigns for optimal use, brand recognition, and ROI
  • Provide strong project management/leadership on key communications activities and initiatives, ensuring they are completed on time with a high level of quality, in accordance with Compliance, Chief Medical Office, Legal and Regulatory requirements
  • Bring your relentless drive and ambition for excellence to assess and define the key value drivers, brand narrative, and go-to-market strategy across a multichannel approach for a complex ecosystem of healthcare providers, governments, health systems, and health care consumers
  • Additional duties as may be assigned from time to time
Here's What You'll Need (Minimum Qualifications)
  • Bachelor's degree required
  • Minimum 12 years of experience in vaccines/pharmaceuticals brand management and/or customer facing roles
Here's What You'll Bring to the Table (Preferred Qualifications)
  • Understanding of and strong interest in vaccines/infectious disease
  • Demonstrated experience using innovative digital channels and platforms for communications.
  • Savvy and comfortable making recommendations using different digital channels and platforms
  • Able to translate complex scientific information into clear, concise language, understandable by all audiences, both verbally and in writing
  • Proven ability and hands-on experience navigating complex product communications issues
  • Knowledgeable in current and evolving communications tactics and channels, including utilizing communications technology such as podcasts, intranets and internal and external social networks
  • Thinks strategically, prioritizes effectively and delivers high-impact results
  • Exceptional project management experience, including managing several programs/ projects simultaneously
  • Strong business acumen and robust understanding of regulatory requirements as they relate to marketing programs and initiatives
  • Collaborative leadership skills to influence without authority and work effectively with senior leadership
  • Ability to take initiative and work independently and is comfortable with ambiguity
  • Effectively negotiates and collaborates with stakeholders; demonstrates the ability to resolve conflict in a constructive manner
  • Strong and respectful interpersonal and partnering skills, and the ability to build meaningful and sustainable relationships at all levels and functions of the organization
  • A dynamic and positive team player with excellent organizational, influencing, presentation and written communications skills
  • Solution-oriented, demonstrates quick analysis, thoughtful and ethical judgment, and rapid response on corporate reputational topics and issues, including ability to convincingly articulate the company's position internally and externally
  • Pragmatic and willing to drive and support change
  • Ability to seek diverse input from multiple constituents and stakeholders to drive decisions and innovative solutions
  • A desire to make an impact as part of a high-growth, transformational company that is Bold, Relentless, Curious, and Collaborative.
Moderna is pleased to provide you and your family with a comprehensive and innovative suite of benefits, including:
  • Highly competitive and inclusive medical, dental and vision coverage options
  • Flexible Spending Accounts for medical expenses and dependent care expenses
  • Lifestyle Spending Account funds to help you engage in personal enrichment and self-care activities
  • Family care benefits, including subsidized back-up care options and on-demand tutoring
  • Free premium access to fitness, nutrition, and mindfulness classes
  • Exclusive preferred pricing on Peloton fitness equipment
  • Adoption and family-planning benefits
  • Dedicated care coordination support for our LGBTQ+ community
  • Generous paid time off, including:
    • Vacation, sick time and holidays
    • Volunteer time to participate within your community
    • Discretionary year-end shutdown
    • Paid sabbatical after 5 years; every 3 years thereafter
  • Generous Paid Leave offerings, including 18 weeks of 100% paid parental leave for all new parents
  • 401k match and Financial Planning tools
  • Moderna-paid Life, LTD and STD insurance coverages, as well as voluntary benefit options
  • Complimentary concierge service including home services research, travel booking, and entertainment requests
  • Free parking or subsidized commuter passes
  • Location-specific perks and extras


About Moderna

Since our founding in 2010, we have aspired to build the leading mRNA technology platform, the infrastructure to reimagine how medicines are created and delivered, and a world-class team. We believe in giving our people a platform to change medicine and an opportunity to change the world.

By living our mission, values, and mindsets every day, our people are the driving force behind our scientific progress and our culture. Together, we are creating a culture of belonging and building an organization that cares deeply for our patients, our employees, the environment, and our communities.

We are proud to have been recognized as a Science Magazine Top Biopharma Employer, a Fast Company Best Workplace for Innovators, and a Great Place to Work in the U.S.

As we build our company, we have always believed an in-person culture is critical to our success. Moderna champions the significant benefits of in-office collaboration by embracing a 70/30 work model. This 70% in-office structure helps to foster a culture rich in innovation, teamwork, and direct mentorship. Join us in shaping a world where every interaction is an opportunity to learn, contribute and make a meaningful impact.

If you want to make a difference and join a team that is changing the future of medicine, we invite you to visit modernatx.com/careers to learn more about our current opportunities.

Moderna is a smoke-free, alcohol-free and drug-free work environment.

Moderna is a place where everyone can grow. If you meet the Basic Qualifications for the role and you would be excited to contribute to our mission every day, please apply

Moderna is proud to be an equal opportunity workplace and is an affirmative action employer.

Moderna is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person's race, color, sex, gender identity or expression, age, religion, national origin, ancestry or citizenship, ethnicity, disability, military or protected veteran status, genetic information, sexual orientation, marital or familial status, or any other personal characteristic protected under applicable law. Moderna is an E-Verify Employer in the United States. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

Belonging, Inclusion, and Diversity are critical to the success of our company and our impact on society. We're focused on attracting, retaining, developing, and advancing our employees and believe that by cultivating diverse experiences, backgrounds, and ideas, we can provide an environment where every employee is able to contribute their best.

Moderna is committed to offering reasonable accommodations to qualified job applicants with disabilities. Any applicant requiring an accommodation in connection with the hiring process and/or to perform the essential functions of the position for which the applicant has applied should contact the Accommodations team at leavesandaccommodations@modernatx.com. (EEO/AAP Employer)