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Director, Marketing Services
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ExtraHop Networks, Inc. ExtraHop is on a mission to protect and propagate trust by revealing the cybertruth: the truth about the attackers already inside an organizations network, the truth about what theyre doing, and how to stop them at top speed. We partner with every customer, every day, to reveal it. Are you ready to join us? Director of Marketing Services & Technology Are you passionate about driving marketing efficiency and effectiveness to accelerate pipeline growth? Do you excel in managing marketing automation platforms and optimizing marketing processes? If so, we have an exciting opportunity for you ExtraHop is seeking a talented marketing technology leader to oversee the day-to-day management of marketing services to ensure the seamless execution of marketing campaigns. We want to hear from you if you're ready to make a significant impact and drive meaningful results Join us on this exciting journey as we strive for excellence and innovation in everything we do. Key Responsibilities Strategic Planning and Leadership Develop and execute the strategy for global marketing services aligned with our overall corporate OKRs Run the global marketing services team, including defining operating models, ways of working, and approaches to collaboration Communicate effectively with stakeholders to ensure a clear understanding and execution of marketing strategies Stay updated on industry trends, best practices, and emerging technologies in marketing operations Marketing Technology Platform Evaluate and recommend improvements to evolve the marketing technology stack to enhance campaign effectiveness and accelerate demand generation Partner with IT to evaluate, select, implement, and adopt marketing technology platforms and tools to enhance marketing capabilities and drive outcomes Oversee the day-to-day campaign and email operations of the Eloqua marketing automation platform Troubleshoot and resolve any issues related to Eloqua and related technologies to ensure smooth operations Process Optimization Develop best practices for campaign, data, email, list, and form management, including campaign setup, email marketing, nurture strategies, lead scoring, subscription/preference center, and form handling Streamline campaign, data, and lead management workflows and processes to increase marketing efficiency and productivity Utilize Eloqua analytics to track and analyze marketing email and form conversion performance metrics, providing actionable insights to improve campaign effectiveness and ROI Data Strategy Development Collaborate with IT to maintain the marketing database, build effective segmentation, and ensure data accuracy, cleanliness, and compliance to improve coverage and engagement in ExtraHops ICP Develop and enforce data governance standards and best practices Collaborate with IT and other departments to ensure seamless data integration between systems Utilize data analytics to provide actionable insights and recommendations to the marketing team Continuous Improvement Identify opportunities for process improvements and implement innovative solutions to enhance marketing efficiency and effectiveness Provide training and support to marketing team members on the use of marketing technologies and best practices Team Leadership and People Management Manage and lead the marketing services team responsible for campaign creation, email, webinar, list management, landing page development, and key marketing technology initiatives. Define team goals and KPIs, ensuring alignment with overall organizational objectives Required Skills & Ex
