SEO & Digital Channels Off-Site

2 months ago

Bethesda, United States Marriott Full time
Additional Information Manager MDS Off-Site SEO & Digital Channels
Job Number 23059639
Job Category Sales & Marketing
Location Marriott International HQ, 7750 Wisconsin Avenue, Bethesda, Maryland, United States VIEW ON MAP
Schedule Full-Time
Located Remotely? N
Relocation? N
Position Type Management
JOB SUMMARY

Marriott Digital Services (MDS) is a fast-paced and innovative team that provides individual hotels with digital activation services.  Our team creates well-designed, scalable and affordable web products for properties, which allows them to showcase their unique needs (e.g., hotel dining outlets, spas, and all-inclusive).  We are a rapidly growing team that will provide the opportunity for autonomy and personal development 

The Manager, Off-Site SEO and Digital Channels role is a subject matter expert and thought leader for local SEO and third-party channels & OTAs within MDS.  These channels include Yelp, TripAdvisor, Expedia, Booking.com, etc.  This role is responsible for developing digital tactics, managing the execution and on-time delivery for supported tactics, and managing vendor relationships. 

CANDIDATE PROFILE

Education and Experience  
•    BS/BA degree in Marketing, Advertising, Communications, Journalism, Public Relations or related field.
•    3+ years of relevant work experience (digital marketing, content management, SEO, etc.). 
•    Proven off-site SEO experience with an understanding of performance marketing, conversion, and online customer acquisition.
•    Experience with website analytics tools (e.g, Google Analytics, Adobe Analytics, etc.)
•    Experience with A/B and multivariate experiments
•    Knowledge of ranking factors and search engine algorithms
CORE WORK ACTIVITIES
Managing Work, Projects, and Policies 
•    Oversee the execution and on-time delivery of all digital channel tactics within MDS programs. Tactics included content management on third-party sites (ex: TripAdvisor, Google Business Profile, Yelp, Expedia, Booking.com), as well as local SEO tactics (ex: UNAP consistency).
•    Regularly reviews and refines existing processes to look for Operational improvements, prioritizing scale, consistency, and quality.  
•    Develop new digital channel tactics, including piloting the offering, evaluating the operations processes to execute, communication, training, collateral, vendor selection, Salesforce workflow, etc.
•    Develops robust internal and external training documentation for vendors, client services, and operations teams. Ensures all processes are supported with documentation, screenshots, etc.
•    Develop and implement link building tactics to enhance E A T (expertise, authority, and trustworthiness).
•    Research and analyze competitor’s off-site SEO initiatives.
•    Manages 1 direct report, with opportunity to expand team as business needs require. Monitors work of direct report, and conducts 1-1s, performance reviews, and other managerial functions.
Supporting Operations
•    Works cross-functionally across MDS, and with enterprise content and SEO teams.
•    Serves as an escalation point for any off-site SEO or off-site Content tactical concerns.
•    Maintains a strong partnership with peers and partners teams. Manages special projects and pilot processes.
•    Ensures invoices and billing are executed on appropriately.
Tools and Vendors
•    Manages day-to-day agency and vendor relationships, ensuring quality of work and timeliness of deliverables. Provides actionable recommendations for change and develops vendor improvement plans should work not meet standards.
•    Leads trainings on tactical processes and best practices with vendor partners. 
•    Manage vendor relationships, including holding regular calls, follow ups, and enforcing accountability for SLAs.
•    Manages processes to ensure vendor questions are answered appropriately.
•    Utilizes Salesforce to build tactics, track workflow and deadlines, etc.

Additional duties as may be assigned
 

  Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law. Marriott International considers for employment qualified applicants with criminal histories consistent with applicable federal, state and local law.

Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. We believe a great career is a journey of discovery and exploration. So, we ask, where will your journey take you?

  • Digital Merchandising Manager-Beer

    1 month ago

    Bethesda, United States Total Wine & More Full time

    Total Wine & More is looking for a Manager, Digital Merchandising to join our Digital Merchandising team onsite in Bethesda, MD . You will own crafting and executing the digital merchandising agenda for our rapidly growing Beer & More business. You will be responsible for maximizing sales and margin for all Beer & More categories by creating and optimizing...

  • Digital Content Manager

    4 weeks ago

    Bethesda, United States International Psychotherapy Institute Full time

    Digital Content ManagerJob Overview: The Digital Content Manager maintains the online presence of the International Psychotherapy Institute (IPI) across theipi.org and freepsychotherapybooks.org. This role involves web content management, marketing, technology support, and overseeing the e-book project.Key Responsibilities:Web Content...

  • Digital Content Manager

    4 weeks ago

    Bethesda, United States International Psychotherapy Institute Full time

    Digital Content ManagerJob Overview: The Digital Content Manager maintains the online presence of the International Psychotherapy Institute (IPI) across theipi.org and freepsychotherapybooks.org. This role involves web content management, marketing, technology support, and overseeing the e-book project.Key Responsibilities:Web Content...

  • Digital Marketing Account Manager

    2 weeks ago

    North Bethesda, United States Xometry Full time

    Job DescriptionJob DescriptionXometry (NASDAQ: XMTR) powers the industries of today and tomorrow by connecting the people with big ideas to the manufacturers who can bring them to life. Xometry's digital marketplace gives manufacturers the critical resources they need to grow their business while also making it easy for buyers at Fortune 1000 companies...

  • Website and Digital Content Specialist

    2 months ago

    Bethesda, Maryland, United States Holton-Arms School, Inc. Full time

    The Holton-Arms School seeks a dynamic and detail-oriented Website and Digital Content Specialist to join our communications team. In this role, you will be responsible for managing our organization's digital content strategy and overseeing the technical aspects of our website and internal portals. Reporting to the Head of Strategic of Marketing and...

  • **Digital Experience Strategist**, **Associate Vice President**

    3 days ago

    Bethesda, Maryland, United States Humana Full time

    About the RoleWe are seeking a seasoned leader to join our team as an Associate Vice President, Digital Experience - Shopping, Enrollment & Self-Service. In this role, you will be responsible for setting and executing the vision of marketing, shopping, enrollment, and self-service digital experiences in alignment with enterprise goals and priorities.Key...

  • Digital Experience Leader

    18 hours ago

    Bethesda, Maryland, United States CLevelCrossing Full time

    About the Role:CLevelCrossing is seeking an accomplished leader to join our team as an Associate Vice President of Digital Experience - Self-Service. In this role, you will set and execute the vision of self-service digital experiences in alignment with enterprise goals and priorities.Key Responsibilities:Leverage product management expertise to create...

  • Digital Media Systems Engineer

    3 days ago

    Bethesda, United States LCG, Inc. Full time

    Job DescriptionJob DescriptionThis job opportunity is part of an RFP process; candidates are invited to submit their resumes detailing relevant experience.Location: Rockville, MD (Hybrid)LCG is a minority-owned technology consulting firm that has been a trusted partner to more than 40 federal agencies, including 21 of the 27 Institutes and Centers (ICs) at...

  • Digital Media Designer

    13 hours ago

    Bethesda, Maryland, United States RP3 Agency Full time

    About the RoleWe are seeking a highly skilled and creative Graphic Designer to join our team at RP3 Agency. As a Graphic Designer, you will play a crucial role in developing innovative visual solutions that drive our clients' objectives.Key ResponsibilitiesCollaborate with our creative team to design and develop engaging visual campaigns for digital...

  • Communications Specialist

    1 week ago

    Bethesda, Maryland, United States Global Impact Investing Network Full time

    The Global Impact Investing Network is looking for a dedicated Communications Analyst to enhance our organizational communications, promoting our initiatives to effectively support our strategic goals and fulfill our mission. The primary role of the Communications Analyst is to keep our stakeholders engaged and informed about our impactful work.This position...

  • Strategic Communications Specialist

    1 week ago

    Bethesda, Maryland, United States Global Impact Investing Network Full time

    The Global Impact Investing Network is in search of a dedicated Communications Analyst to enhance our organizational communications, promoting our initiatives to align with our strategic goals and fulfill our mission. The primary role of the Communications Analyst is to keep our stakeholders informed and engaged with our efforts.This position entails...

  • Paid Search Specialist

    3 weeks ago

    Bethesda, Maryland, United States Aston Carter Full time

    Our growing client is looking to add another Paid Search Specialist to their team. Workplace setting: Hybrid 3x in office, 2x remote a week in Bethesda/Rockville, MD. Pay Range, Based on Experience: 75k-80KUtilizing skills in marketing and project management, this role is instrumental in the successful execution of ever-evolving campaigns for B2B companies...

  • Communications Specialist

    1 week ago

    Bethesda, Maryland, United States Global Impact Investing Network Full time

    The Global Impact Investing Network is in search of a dedicated Communications Analyst to enhance our organizational communications, effectively disseminating and advocating for our initiatives to support our strategic goals and fulfill our mission. The primary function of the Communications Analyst is to engage and inform our stakeholders about our...

  • Senior Manager, Digital QE Web Automation

    1 month ago

    Bethesda, United States Marriott Full time

    Job Number 24126018Job Category Sales & MarketingLocation Marriott International HQ, 7750 Wisconsin Avenue, Bethesda, Maryland, United States VIEW ON MAPSchedule Full-TimeLocated Remotely? NRelocation? NPosition Type Management JOB SUMMARYThe Quality Assurance team within Digital is responsible for the delivery of large, high-impact initiatives, enhancements...

  • Dropship Channel Program Manager

    1 month ago

    Bethesda, United States LePrix Full time

    About Us:LePrix, Inc. (www.leprix.com) is a groundbreaking platform where retailers can source and sell authentic, pre-owned luxury goods. We leverage the capabilities of technology, data, and machine learning to foster global connections between retailers and suppliers. We're driven by our mission to redefine the luxury retail landscape, and we're looking...

  • Dropship Channel Program Manager

    1 month ago

    Bethesda, United States LePrix Full time

    About Us:LePrix, Inc. ( is a groundbreaking platform where retailers can source and sell authentic, pre-owned luxury goods. We leverage the capabilities of technology, data, and machine learning to foster global connections between retailers and suppliers. We're driven by our mission to redefine the luxury retail landscape, and we're looking for passionate...

  • Senior Manager, Digital Quality Engineering

    2 weeks ago

    Bethesda, United States Marriott Full time

    Job Number 24126016Job Category Sales & MarketingLocation Marriott International HQ, 7750 Wisconsin Avenue, Bethesda, Maryland, United States VIEW ON MAPSchedule Full-TimeLocated Remotely? NRelocation? NPosition Type Management  JOB SUMMARYThe Quality Assurance team within Digital is responsible for the delivery of large, high-impact initiatives, projects,...

  • Senior Manager, Digital Quality Engineering

    1 month ago

    Bethesda, United States Marriott Full time

    Job Number 24126016Job Category Sales & MarketingLocation Marriott International HQ, 7750 Wisconsin Avenue, Bethesda, Maryland, United States VIEW ON MAPSchedule Full-TimeLocated Remotely? NRelocation? NPosition Type Management  JOB SUMMARYThe Quality Assurance team within Digital is responsible for the delivery of large, high-impact initiatives, projects,...

  • Communications and Events Manager

    3 weeks ago

    Bethesda, Maryland, United States Rochambeau, The French International School Full time

    Communications and Events Manager Bethesda, MD, US Rochambeau, The French International School of Washington, DC (Rochambeau), has an opening for a full-time Communications and Events Manager. Reports to: Director of Enrollment Management and Marketing Division: Administration Classification: Full-Time Exempt THE SCHOOL Rochambeau, The...

  • Web Developer

    4 weeks ago

    Bethesda, United States Radiant Digital Full time

    Job DescriptionJob DescriptionJob Title            : Web Developer Location            : Bethesda, MD 20892​ job description:Specific Knowledge, Skills and Abilities (KSAs)Minimum Five (5) years of experience in developing websites and web applications using modern technologies.Strong understanding of features and functions of public-facing...