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Digital Marketing Specialist

2 months ago

Anaheim, United States OCVIBE Full time
A great experience starts with you

Join our team to help create and develop the future of live entertainment and sports in Orange County

Once you've had a chance to explore our current open positions, apply to the ones you feel best suit you, as an applicant, you can always see your application status in your profile.

Mission: To enrich the lives in our community through shared experiences, welcoming spaces, and responsible actions.

Vision: We will be the social and entertainment center of Orange County - a place where the cultural kaleidoscope of the region converges and connects. Our vibrant, rich collection of experiences will celebrate the diversity of our community.

Values: Be Safe | Do the Right Thing | Be Generous | Include Everyone | Make it Easy | Be Bold

Job Title:
Digital Marketing Specialist

Pay Details:
The annual base salary range for this position in California is $69,000 to $74,000 per year. The starting pay for the successful candidate depends on various job-related factors, including but not limited to the candidate's geographic location, job-related knowledge, skills, experience, education/training, internal value, peer equity, external market demands, and organizational considerations.

The Digital Marketing Specialist is responsible for coordinating all Anaheim Ducks email campaigns and online advertising to effectively maximize ticket sales revenue, data acquisition, fan engagement and lead generation. The Digital Marketing Specialist is also responsible for analyzing and reporting on email and other digital marketing campaigns to maximize campaign performance.

Responsibilities
  • Coordinate initiatives for e-marketing campaigns including various email newsletters, automated lead-nurturing campaigns, and customer account notifications
  • Provide support for revenue generating campaigns and branding/fan engagement promotions
  • Work with vendors to develop and optimize online advertising campaigns (display and SEM) for Ducks and Honda Center Premium Seating products
  • Monitor creative placement and ROI to maximize the advertising investment
  • Manage the text messaging platform for Ducks marketing; grow the subscriber base, schedule campaigns, and report on performance
  • Ensure that all sales and marketing messages are delivered in a timely manner
  • Work with New Media department on the development of campaign landing pages and the trafficking of promotional/sales messages on the Ducks mobile app, websites, and other internal assets
  • Work with Social Media Producer to develop campaigns to support sales initiatives, merchandise, and other marketing efforts on social sites
  • Coordinate research program to support all departments, including fan surveys and researching content on other team sites
  • Track best practices from other teams and companies in digital marketing space
  • Liaison with Ticketmaster to maximize the use and performance of TM's marketing assets (CENs, TicketAlerts, TM.com, etc.)
  • Assist the Digital Marketing Manager with the team's analytical efforts, including pointing out trends and outliers in the consistent reporting
  • Assist with Ducks and Honda Center marketing initiatives as requested, including select Anaheim Ducks promotions at Honda Center and in the community
  • Other projects as assigned
Skills
  • Bachelor's Degree in a related field
  • Minimum of 2-3 years of experience in digital marketing or related field
  • Experience in CRM system (MS Dynamics 2015 and Stone Timber River a plus), lead generation and nurturing, marketing automation, email marketing, basic html editing, landing page development, surveys, forms, social media, and campaign reporting
  • Experience in advertising reporting, ad creative, and ROI tracking
  • Experience with Eloqua preferred
  • Understanding of display, SEM, and SMS strategies and best practices
  • Must possess strong organizational skills, be self-motivated and creative
  • Knowledge of hockey a plus
  • Flexible schedule with the ability to work nights and weekends as required
  • Able to communicate effectively, both orally and in writing


Knowledge, Skills and Experience

Education - Bachelor's Degree

Experience Required - 2+ Years

This position is on-site.

Company:
Anaheim Ducks Hockey Club, LLC

Our Commitment:

We are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and team members without regard to race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, parental status, military service, medical condition or any protected category prohibited by local, state or federal laws. We are firm believers that diversity and inclusion among our team members are critical to our success, and we seek to recruit, develop, and retain the most talented people from a diverse candidate pool.

Thanks for your interest in becoming part of ocVBE