Digital Marketing Manager

3 weeks ago

Anaheim, United States Inszone Insurance Services Full time

Inszone Insurance Services is an independent insurance agency with multiple locations in 16 states. Our firm specializes in customized insurance products for businesses and individuals. Over the last three years, Inszone has ascended Insurance Journal’s Top 100 Property & Casualty Agencies, reaching the Top 40 in its most recent rankings.

We have direct appointments with all the major insurance markets. We pride ourselves in exceeding our client’s expectations, every time. If you are looking for a great work environment, advancement opportunities, and more than two decades of consistent growth, Inszone Insurance is the place for you.


Why work for Inszone Insurance?

Our mission is to foster the ongoing development of career-oriented professionals providing the tools and resources necessary for growth. Fully supported career-driven professionals get to leverage their experience and insights, learning on the job and advancing in their career, while contributing to company growth. We are proud to have a culture of professionalism and teamwork, that allows you to learn, grow, and more importantly enjoy what you do, while cultivating profitability, productivity, professionalism, and longevity.


Location: Anaheim, CA

Workplace: Onsite

Compensation: from $75,000 per year


As our new Digital Marketing Manager, you will play a key role in executing our marketing and advertising initiatives, reporting directly to the VP of Marketing. You will focus on implementing creating marketing strategies, managing campaigns, and contributing to increasing our brand presence and lead generation efforts. Your primary focus will be on executing strategic marketing plans that align with business objectives, ensuring a consistent and impactful brand message across all channels. By leveraging your expertise in both traditional and digital marketing, you will work with your team to optimize campaigns, enhance brand visibility, and generate high-quality leads that contribute significantly to the company's growth.


Benefits:

  • Group Health, Dental, Vision, and Life Insurance for employee and dependents, with company currently contributing 100% towards base HMO or PPO coverage, with additional options available for expanded coverage and dependent care.
  • Health Savings Account, Short-Term and Long-Term disability options
  • Paid time off, accrued paid sick days and time off to devote to your favourite charity
  • Paid Holidays, including the day after Thanksgiving
  • 401K retirement program with company contribution matching
  • Access to our Employee Assistance Program


Qualifications:

  • Proven experience in a marketing role with a focus on comprehensive campaign management.
  • Strong collaboration and team management skills.
  • In-depth knowledge of both traditional and digital marketing channels.
  • Excellent analytical, communication, and collaboration skills.
  • Experience in the insurance industry is a plus.


Responsibilities:


Digital Marketing Expertise:

  • Proficiency in Search Engine Optimization (SEO) strategies to enhance online visibility and organic traffic.
  • Extensive experience in managing Paid Search Campaigns, including expertise in platforms such as Google Ads and Bing Ads.
  • Proven track record in developing and implementing successful Social Media campaigns across various platforms, both paid and unpaid.

Strategic Planning:

  • Assist in the development and implementation of comprehensive marketing strategies aligned with business goals.
  • Support the marketing and advertising landscape, including digital, print, direct mail, trade shows, and other relevant channels.

Campaign Management:

  • Manage the execution of marketing campaigns to ensure consistency and effectiveness.
  • Collaborate with marketing team members to optimize paid advertising efforts.

Cross-Channel Coordination:

  • Work closely with internal teams to ensure seamless integration and alignment of marketing efforts across all channels.
  • Foster collaboration between the marketing, design, content, and sales teams for cohesive messaging and branding.

Budget Management:

  • Assist in managing the marketing budget, ensuring optimal allocation of resources across various channels.
  • Monitor and analyze marketing expenditures to maximize return on investment.

Analytics and Reporting:

  • Utilize analytics tools to track and report on key performance indicators (KPIs).
  • Provide regular performance reports and insights to the leadership team, demonstrating the impact of marketing efforts.

Market Research and Competitor Analysis:

  • Stay abreast of industry trends, consumer behavior, and competitive landscape.
  • Conduct regular competitor analysis to identify opportunities and potential threats.

Team Collaboration and Support:

  • Work collaboratively with a team of marketing professionals, fostering a collaborative and innovative work environment.
  • Provide support and guidance on professional development and skills enhancement.



Education and Certification:


  • Bachelor’s degree in Marketing, Business, or a related field.
  • Relevant certifications in marketing and advertising are desirable.


Physical Requirements:


  • Prolonged periods sitting at a desk and working on a computer.
  • Must be able to lift up to 15 pounds at times.


Profitable. Professional. Honest. Positive. Collaborative. Supportive. Committed. Accountable. These values and more are the hallmarks of Inszone. Apply today and see for yourself

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