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3 months ago

Dallas, United States Leap Brands Full time

Overview: The E Commerce Specialist will lead and develop e commerce sites, TikTok shop and be the main
driver of the platform including website content, product listings, and promotions.

Responsibilities: 

  • Manage and maintain our e-commerce platforms, including website content, product listings, and promotions.
  • Analyze website traffic, sales data, and customer behavior to identify opportunities for improvement and growth.
  • Optimize product pages for search engines (SEO) and ensure high visibility in search results.
  • Develop and execute digital marketing campaigns to drive traffic and sales, including email marketing, social media promotions, and PPC advertising.
  • Monitor and respond to customer reviews, inquiries, and feedback to enhance customer satisfaction and loyalty.
  • Collaborate with the marketing team to create compelling content, product descriptions, and visuals that resonate with our target audience.
  • Implement strategies to increase conversion rates, reduce cart abandonment, and optimize checkout.
  • Stay informed about industry trends, best practices, and emerging e-commerce and digital marketing technologies.
  • Conduct competitive analysis and benchmarking to identify market trends and opportunities for growth.
  • Work closely with the IT team to ensure website functionality, security, and performance optimization.


Requirements

  • Bachelor’s degree in marketing, E-commerce, Business Administration, or related field (or equivalent work experience).
  • Proven experience in e-commerce management, digital marketing, or related roles.
  • Proficiency in e-commerce platforms (e.g., Shopify, Magento, WooCommerce) and digital marketing tools (e.g., Google Analytics, Newsletter.
  • Strong analytical skills with the ability to interpret data, generate insights,
    and make data-driven decisions.
  • Excellent communication, collaboration, and project management skills.
  • Creative thinking, problem-solving abilities, and attention to detail.
  • Familiarity with web development technologies (WordPress, HTML, CSS, JavaScript)
  • Ability to multitask, prioritize tasks, and meet deadlines in a fast-paced
    environment.