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Senior Director, Email Marketing
2 months ago
Why Hearst Magazines?
Hearst Magazines is one of the largest publishers in the world, with more than 25 brands, including Cosmopolitan, ELLE, Esquire, Good Housekeeping, Harper's BAZAAR, Popular Mechanics, and Oprah Daily. We reach more than 150 million people every month in the United States alone.
But we're more than just our magazines. We engage our audience across all mediums and channels - print, digital, video and social - with sophisticated content creation, distribution and data capabilities. We create, package and sell products with cutting-edge technology and proprietary platforms. Together, we are reinventing publishing for the 21st century.
Your Impact
Hearst Magazines is seeking an experienced Senior Director of Email Marketing and Newsletters who will oversee strategy planning, operational management and execution of all marketing emails and newsletter communications. This role is essential in driving revenue growth through optimized email campaigns across all our iconic brands including Good Housekeeping, Harper's Bazaar and Men's Health. This position will manage a high-performing team and collaborate with key stakeholders to develop and implement data-driven strategies that enhance audience engagement, drive traffic, conversion, and revenue diversification. This position demands a balance of strategic vision and hands-on execution to ensure the success of our email initiatives.
Responsibilities
Key Responsibilities:
Strategy and Management:
- Develop and execute strategies for Email Marketing, Newsletter, and CRM.
- Optimize the full email journey from acquisition sign-up to driving traffic, engagement, conversion, and repeat purchases.
- Own and manage content newsletters, member newsletters, and all email marketing efforts to drive subscriptions and ecommerce sales.
- Identify opportunities to diversify revenue and align email marketing efforts with business and brand goals.
- Leverage data to derive insights, developing and implementing actionable strategies that drive impact and scalability.
- Stay informed of industry trends and best practices, ensuring compliance with data privacy regulations and email marketing standards.
- Lead and develop a team of 11 professionals, including three direct reports, across email marketing and newsletters.
- Ensure the email team is collaborative, high-performing, and meets business expectations.
- Collaborate with cross-functional leaders and teams including Editorial, GM Groups, PD&E, Growth Marketing, Creative, and Ad Sales.
- Translate stakeholder insights and goals into actionable strategies and initiatives.
- Manage the day-to-day relationship with our Email Service Provider.
- Orchestrate and optimize the full customer email journey to drive impact at scale while aligning with brand goals.
- Lead email marketing efforts, including building customer journeys, managing technical development, executing tactical programs, and driving testing and optimization.
- Leverage automation and audience segmentation to enhance personalization in messages and improve campaign effectiveness.
- Track and optimize key business metrics such as open rates, click rates, conversion rates, revenue, and active email audience engagement along with other KPIs.
- Develop and execute a test agenda for continual improvement with an iterative testing framework across business lines and brands.
- Ensure email marketing efforts are integrated with other marketing channels for a cohesive customer experience.
- Grow customer lifetime value by utilizing best practices in CRM marketing, leveraging customer data, and employing MarTech for personalized communication.
- Build out a more robust reporting framework including benchmarking and other tools, i.e. real-time monitoring.
- Monitor and analyze campaign performance to continuously optimize and communicate findings to upper management and stakeholders.
- Ensure the team and strategies are driving engagement, retention, and growth of the email audience.
Experience and Qualifications:
- At least 10 years of applicable email experience across content and commerce.
- Previous management experience is required.
- Hands-on ESP experience, ideally with Sailthru.
- Experience in eCommerce and/or subscription acquisition is preferred.
- Proven track record in successfully owning and executing robust segmentation and customer journey strategies.
- Strong communication and collaboration skills.
- Proven ability to work across multiple brands.
- Experience leveraging technology to support email and marketing (ESP, CDP, CRM, SMS).
- Deep expertise in lifecycle marketing, including segmentation, personalization, and customer journey management at scale.
- Proficient in Google Analytics and MS Office Suite.
- Working knowledge of HTML.
This role requires the position to be located in New York, NY with an in-office presence of 3 days a week.
The base salary for this role is between $145,000 to $174,000 annually. The actual base pay offered is dependent upon many factors, such as: transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.
