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Affiliate Marketing Lead

3 months ago

Tempe, United States Gen Digital Full time
About Gen:

Gen is a global company powering Digital Freedom through consumer brands including Norton, Avast, LifeLock, Avira, AVG, ReputationDefender, and CCleaner. Our combined heritage is rooted in providing safety for the first digital generations. We bring leading technology solutions in cybersecurity, privacy and identity protection to more than 500 million users in 150 countries so they can live their digital lives safely, privately, and confidently today and for generations to come. We're always looking for smart, fearless, and dedicated people. Together, we have collective passion and a big vision to power Digital Freedom by protecting consumers and giving them control of their digital lives.

Gen has a dynamic, supportive culture with core values that celebrate diversity, promote teamwork, and encourage every team member to contribute and grow-join us

About the Role:

Gen is looking for a proven digital marketer to lead our North America affiliate marketing program. A self-starter with a strong analytical, consumer, and technology background, a proven track record of acquiring new customers, and has successfully managed, and optimized affiliate and PPI programs to deliver significant growth. The ideal candidate will have considerable market knowledge with experience negotiating partnership opportunities in a business development setting. Our team members will be creative, data-driven, and well-versed in differentiating strategies to win in a competitive cybersecurity marketplace.

This candidate should have a deep understanding of the current and future of affiliates and the role they play in consumers' lives and the purchase funnel, designing the best customer experience, and connecting and working with other marketing channels. This role will report directly to the Sr. Manager, North America Affiliate.

What you will do in the role:
  • Be a the subject matter expert and act as a close partner and resource to our internal teams to deepen market penetration of our North America affiliate business.
  • Manage the affiliate budget, including forecasting, and opportunity sizing.
  • Collaborate cross-functionally with BI team to understand incrementality of Affiliate channels and adapt strategy to maximize ROI.
  • Develop and execute affiliate marketing strategies focused on Cost-Per-Action (CPA) and Cost-Per-Install (CPI) campaigns to achieve new user acquisition and revenue goals.
  • Negotiate and manage contracts and agreements with affiliate partners, ensuring favorable terms and compliance with company policies.
  • Lead external agency relationships, and partner with various internal teams including finance, product, and analytics.
  • Monitor and optimize CPA and CPI campaigns to maximize ROI, increase conversions, and minimize fraud.
  • Analyze campaign performance data to derive actionable insights and drive continuous optimization.
  • Mentor a team of affiliate marketing specialists, fostering a culture of innovation and excellence.
  • Stay updated on industry trends, best practices, and emerging technologies related to affiliate marketing and CPA and CPI campaigns.
  • Collaborate cross-functionally with internal teams including product management, marketing, and finance to align affiliate marketing strategies with business objectives.
  • Ensure compliance with regulatory requirements and industry standards in affiliate marketing and digital advertising.
What you will need to be successful:
  • 7+ years of experience leading partnership/affiliate marketing programs; preferably in subscription services.
  • 3+ years of experience leading teams but is not above rolling up your sleeves to assist in execution. You must be comfortable with leading and doing.
  • Prior in-house and/or agency experience required.
  • Knowledge of digital integrations required to include pixels, Power BI & API specifications/functionality.
  • Proficiency in utilizing Impact and CJ for affiliate network management and knowledge of managed networks.
  • Proven experience onboarding and managing PPI partnerships.
  • Proven track record of building a business and operating in a fast-paced environment.
  • Ability to clearly articulate strategy and then execute.
  • Excellent communication and troubleshooting skills.
  • Strong organizational and leadership skills.
  • Entrepreneurial spirit and mindset, a focus on possibilities and not obstacles.
  • Proven ability to navigate ambiguity and change.


Gen is proud to be an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive and accessible environment for all employees. All employment decisions are based on merit, experience, and business needs, without regard to race, color, national origin, age, religion, sex, pregnancy (including childbirth or related medical conditions), genetic information, disability (physical or mental), medical condition, marital status, sexual orientation, gender identity or gender expression, military or veteran status, or any other consideration made unlawful by federal, state, or local law. Gen strictly prohibits unlawful discrimination based on such protected characteristics and seeks to recruit the most talented candidates from diverse cultures and backgrounds.

We also consider employment-qualified individuals with arrest and conviction records. In addition, we will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Learn more about pay transparency.

Gen complies with all anti-discrimination laws.

To conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government.