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Director Marketing

1 month ago

Augusta, United States Educational Testing Service Full time

About ETS: For more than 75 years, we have amplified products and services based rigorous research and our belief in the power of learning. Driven by our mission to advance quality and equity in education, ETS provides learning solutions, pioneering research and trusted assessments that help guide learners around the world on their path to new possibilities. Our portfolio of trusted measures include TOEFL®, TOEIC®, GRE® and Praxis® . Along with research, development and innovation that explores new frontiers in learning and measurement our educational measurement solutions and research contribute to the development of new methods and tools, inform important dialogue with education policymakers, and shed light on critical issues and potential solutions - all with the aim of creating a world where all learners can improve their lives through education. With new senior leadership at the helm, ETS aims to continue changing the lives of all learners as we expand our organization's global footprint. Our goal is to remain at the forefront of assessment and measurement efficacy within the education and ed tech space as it continues to grow and evolve. As a Director of Marketing, you will be responsible for creating and executing on marketing strategies that drives meaningful relationships with our B2C prospects and customers. The incumbent will be both creative and well-versed in a wide variety of marketing areas, including content, community, and lifecycle marketing. The Director of Marketing will lead in the development, implementation, and execution of specific marketing plans. The incumbent will assume responsibility for building and implementing marketing programs, monitor customer needs, and evaluating the effectiveness of the various marketing initiatives. The Director of Marketing will initially have at least 1 direct report and will be responsible for building a best-in-class marketing team to support the growth of this business until. This individual must be a “player coach” and be prepared to be a strategic leader and execute on the strategy when needed. Build and own the marketing process, including product marketing, strategy development, community building,content marketing and lifecycle marketing. Own the brand voice, tone, editorial style, and content guidelines across the marketing team. Leverage ETS’s massive body of peer-reviews academic papers to create digestible pieces of content that helpETS become the defining voice. Lead our blog and other publishing channels, including the operational management, editorial calendar, storyselection and development, production, publishing, optimization, promotion, and results reporting. Manage our website copy and content with copywriting and design;email marketing, and product marketing #LI-NK1 #LI-REMOTE Expertise building engaging online communities and creating content marketing based on data and research.? Advanced writing and editing skills, and a high bar for quality.? A collaborative approach, teaming across functions and with partners. Experience re-purposing existing content into new content types for use in diverse channels.? An understanding of modern CMS and UX; ability to supervise content creation on AEM, Wordpress, etc.). Experience setting and measuring performance against content and channel metrics.? Detailed knowledge of current online tools and marketing trends, including SEO, funnel analytics, communitymanagement, etc. Ability to work independently with minimum supervision. Excellent aptitude for detail and accuracy and analytical skills. Bachelor’s Degree is required, a Masters Degree in Marketing or an MBA is preferred 10+ years of marketing experience at a successful consumer education technology brand ETS believes in a Total Rewards philosophy for our employees, and they include: Health, Vision, Dental insurance plans to choose from Generous continuous learning support, from individual learning grants to up to 6 classes a year for tuition reimbursement as well as on-line learning access Generous PTO and vacation time to balance your work and life Additional 8 hours of PTO for volunteer work Retirement plan (401(a)) and traditional Roth (403b) with company contribution Commuter Benefits, Pet Insurance, 1 year subscription to Calm App ETS is mission driven and action oriented Diversity, equity, inclusion, and belonging is at the forefront of the ETS employee's daily work. To further foster an inclusive environment ETS is home to a wide variety of Affinity groups that celebrate the diversity of our talented employees. How about cultivating growth, innovation, and continuous transformation for the next generation of rising professionals as leaders? ETS offers multiple Business Resource Groups (BRG) for you Are you passionate about volunteering and being active in your career and community? ETS offers our Center for Advocacy & Philanthropy (CAAP) where we encourage ETS employees to become active volunteers in their communities and schools through the ETS Cares Giving Campaign. Our employees can support any 501c3 or eligible charity of their choice. ETS is an Equal Opportunity Employer comprised of people with different experiences, strengths, and backgrounds who share a passion for advancing quality and equity in education. We are dedicated to building teams that reflect the various backgrounds, experiences, and identities of those we serve. The Talent Acquisition team strives to ensure candidates enjoy a fair and equitable hiring process. We believe our differences empower us to be a better team, making better decisions and delivering better results.