Senior Director of Brand Marketing

2 weeks ago

New York, United States Bubble Skincare Full time
Job Title: Senior Director of Brand Marketing

Location: NYC, 3 days a week in the office

Salary Range: $115 - 170K

Job Description: Bubble Skincare is seeking a results-motivated, highly collaborative, and experienced Senior Director of Brand Marketing. This role will function as the glue and cohesion of the marketing department, leading community, PR, social, digital marketing, and experiential to execute consistent, cohesive, and groundbreaking campaigns. Reporting directly to the CEO, the Senior Director of Brand Marketing will be responsible for leading initiatives across our marketing team.
This role may be a fit for you if you are:
  • Data-obsessed yet You use data to find unconventional opportunities to bring a campaign to life. A small budget isn't a hurdle, but a new challenge.
  • A doer more than a You know how to make ideas tangible, translating ideas and strategies into immediate next steps.
  • Known for making things happen. Not only do you like the big picture, but you're able to get into the details of a project, or roll up your sleeves to help a more junior member of the team.
  • Curious, self-motivated, and experienced. You have a wide-ranging and unconventional resume, and you've worked in a variety of marketing positions, covering influencers, PR, community, social, events, and strategy.
  • Comfortable in Bubble is a startup, and our work is often full of ambiguity. The people who thrive at Bubble are the ones who are curious, proactive, and imaginative.
  • An experienced You have a knack for motivating teams of all experience levels. You lead with empathy and kindness, you're comfortable with mentoring and having direct conversations.
  • Obsessed with beauty, skincare, and/or youth You love to learn what today's teens and young adults are into without reducing them to stereotypes.
Key Responsibilities:
  • Develop and execute actionable, comprehensive marketing strategies to increase brand awareness, drive customer acquisition, and enhance brand loyalty.
  • Lead Bubble's marketing directors to execute comprehensive brand and product
  • Executing campaigns across marketing verticals, including influencer, social, community, paid media, PR, and experiential.
  • Lead cross-functional teams to develop and implement integrated marketing campaigns across multiple channels, including digital, and experiential marketing.
  • Collaborate with product development and creative teams to ensure cohesive brand messaging and storytelling across all marketing touchpoints.
  • Analyze market trends, consumer insights, and competitive landscape to identify opportunities for growth and differentiation.
  • Drive innovation and experimentation in marketing tactics to stay ahead of industry trends and consumer preferences.
  • Lead media strategy, establishing KPIs and metrics to measure the effectiveness of marketing campaigns, and provide regular performance reports to senior
  • Manage and mentor a team, providing guidance, support, and professional development
  • Identify opportunities to show up in the market/industry, working with VPs to create strategies and excellent creative briefs that will lead to groundbreaking creative work
Qualifications:
  • Minimum of 10-12 years of experience in fast-paced consumer goods or startup brand marketing, preferably specializing in gen-z brands or the beauty/skincare industry.
  • Proven track record of developing and executing successful marketing strategies that drive brand awareness and growth.
  • Strong leadership skills with the ability to manage and motivate cross-functional
  • Excellent communication and collaboration
  • Strategic thinker with a creative mindset and a passion for
  • Data-driven decision-making skills with the ability to analyze complex data sets and derive actionable insights.
  • Experience managing large marketing budgets and delivering measurable
  • Experience with media planning and great grasp on media metrics, demonstrated experience working with in-house teams or agencies.
  • Understand / working knowledge of: experiential, visual merchandising, paid media, email marketing, social media, community-building, and PR
  • Bachelor's Degree in Marketing or We value experience over MBAs.

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