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Marketing Relations Director

1 month ago

Oviedo, United States Senior Living Management Full time

The Marketing Relations Director is responsible for meeting and exceeding all occupancy goals of the community by marketing the community through networking and building positive relationships with referral sources, making daily sales calls and by identifying qualified prospects. S/he will educate appropriate professional referral sources on the community's philosophy and services. The primary expectation of this position is to obtain professional referred inquiries resulting in move-ins and occupancy growth.

This position represents a great opportunity for a dynamic, creative and proven marketing professional with experience specific to retirement housing, assisted living, long-term care or related fields.

• Achieving, maintaining or exceeding minimal budgeted occupancy.
• Accurate and timely completion of marketing & sales reports.
• Assisting with completion and implementation of Quarterly Sales and Marketing plans.
• Assisting with completion of quarterly competitive analysis.
• Determining pricing and promotional recommendations for community based on competitive analysis and/or other pertinent information.
• Participating in required sales meetings and conference calls.
• Participating in the rotation of the (Sales) Manager on Duty weekend program.
• Maintaining the sales tracking system
• Dedicating approximately 80% of each work day to external sales calls and professional relationship development.
• Dedicating approximately 20 % of each work day to completing internal sales efforts, such as providing internal tours, scheduling sales calls, data entry, planning, etc.
• Assisting with the completion of marketing pre-evaluations, scheduling of actual pre-move-in evaluations, completion of new resident move-in paperwork, coordination and communication of move-in dates.
• Developing and maintaining an accurate Top Twenty Professional Referral List.
• Completing a minimum of 150 quality external sales calls per month including the monthly Top Twenty campaign gifts delivered to the Top Twenty referral sources with a sales goal and close.
• Responding promptly to phone and in-person inquiries from referral sources and prospective clients.
• Educating prospects about available programs and their benefits.
• Participates in community outreach events.

Qualifications:
• College degree preferred or equivalent sales and marketing experience.
• A minimum of 3 years sales and marketing experience in a geriatric, rehabilitation, nursing and/or assisted living environment
• Proven track record of generating and closing high percentage of qualified leads.
• Proven outreach and professional networking skills.
• Basic computer knowledge required.
• Ability to utilize a calculator, copier, telephone and personal vehicle.
• Self-motivated individual with good oral and creative writing, communication and interpersonal skills.
• Ability to work some weekends as Manager on Duty.
• Clean driving record.

This position offers a competitive compensation package, including health benefits, paid time off and employer-matched 401(k) retirement plan.

Equal Opportunity Employer & drug-free Workplace