Community Outreach Manager

2 weeks ago

Lakeland, United States Fleet Feet Full time
Overview

The Community Outreach Manager for our Tampa Market (Lakeland, Brandon and New Tampa) focuses on building relationships within our current running community as well as reaching new running and fitness communities in our surrounding area. This position supports the Operating Partner in retaining our customer base, achieving sales objectives, and acquiring new customers. This position allows you to work collaboratively with Store Leadership and Staff, various departments of the Fleet Feet Store Support Team, and the local community. The person in this role is also expected to work on the floor fitting customers for a minimum of 10 hours per week in order to maintain a connection to the customer experience, market to receive feedback from customers directly, and partner with colleagues to market upcoming events.

We believe Running Changes Everything. If you believe that, too, we want to talk. With more than 260 stores and a robust e-commerce site, Fleet Feet is the largest running retailer in the country. Catering to more than runners, we pride ourselves on having an inclusive environment We believe it's a privilege to serve and remain committed to delivering unmatched service and support when outfitting customers in everything they need to have a successful run, whether that's introducing them to their new favorite running shoes, socks, or gear, or inviting them to our next training program run. We like to keep things high-spirited, fast-paced, and fun. We don't mind wearing more than a few hats and stepping in to help out wherever is needed. Our team is a group of knowledgeable and hardworking individuals who work, sweat, and live passionately. We run together to tackle a problem, reach a goal, get encouraged, and nurture our brand each day. We are in full pursuit to find hardworking people to join us on our quest and bring our core values to life.

Responsibilities

Marketing and Outreach

  • Work closely with the Operating Partner to define and execute marketing strategies, materials, and outreach efforts that support business goals and objectives
  • Create and activate strategies for new customer acquisition
  • Develop and strengthen relationships with diverse community organizations, running groups, and other stakeholders
  • Partner with store leadership to identify local race events and build partnerships with race organizers
  • Collaborate with store leadership to create and manage events that drive in-store sales
  • Work with store managers to appropriately staff and plan events to remain within the store's marketing budget
  • Regularly collaborate with regional Marketing point of contact from Fleet Feet Store Support Team to ensure alignment with broader company objectives
  • Adhere to all Fleet Feet Brand Standards and Guidelines
  • Manage website and social media content utilizing resources and materials provided by Fleet Feet for local events that appeal to a diverse population
Leadership/Management (if the market has coordinators)
  • Fosters growth of others through recognition, mentoring, and development opportunities
  • Has weekly one on one meetings with coordinators
  • Promotes individual and team performance by setting expectations, delegating, and providing tools and resources
  • Builds and maintains trust from staff, customers, and the community by using good judgment
  • Ability to lead and direct others
Outfitting - minimum 10 hours per week on the sales floor
  • Regularly work floor shifts and serve customers using the most current Fleet Feet outfitting experience
  • Communicate to all staff about upcoming events and ensure they are confident in marketing upcoming events to customers
  • Provide support to the Retail Experience Manager during floor shifts and be a positive role model for coworkers
Qualifications
  • Passion for Fleet Feet's mission and the ability to effectively communicate the value that Fleet Feet adds to the community
  • Outstanding communication skills in multiple environments and with a range of audiences (internal and external)
  • Ability to multitask, prioritize, and make efficient decisions independently and collaboratively
  • Flexible and adaptable; Ability to work a flexible schedule which can include weekends and some holidays
  • Working knowledge of Microsoft Office, Canva, and the GoogleSuite
  • Experience with Run Specialty or working within the running community experience
  • Connections to the local community
Perks:
  • Part of a large organization that acts small.
  • High energy and fun atmosphere
  • Professional Development, training and advancement opportunities within the Fleet Feet brand
  • 401(k) Retirement Plan for all part and full-time employees (Age 21+) with 4% employer matching and immediate vesting (company-owned stores)
  • Community involvement and community service activities
  • Training Program and Product Discounts
  • Passionate team members
  • Check out our Fleet Feet Benefits Summary for full-time employees averaging 30+ hours/week at company-owned stores


We are an equal opportunity employer and believe having diverse teams in which everyone brings their whole self to Fleet Feet is key to our success. We welcome people of different backgrounds, experiences, abilities and perspectives. That is why we value diversity and inclusion in our hiring practices, our culture, and our engagement with the community. Learn more about our Diversity, Equity and Inclusion initiatives.

Additional Requirements - Hours of work for this position are approximately 40+ hours per week. Position requires moving around for periods of 2-4 hours without a rest break, and task sequencing and the completion of complex administrative responsibilities. Occasional moderate to heavy (10-25+lb) lifting and carrying, bending and reaching overhead may be required. Work environment includes substantial communication with customers, working in a retail environment with product displays and stockroom with inventory, and potentially slippery surfaces. Position is under minimum levels of day-to-day supervision. Some travel may be required for meetings, training or conferences.

Fleet Feet utilizes E-Verify in all corporate and company-operated stores as part of the hiring process.

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