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Marketing Campaign Manager
4 months ago
Disguise sits at the heart of the most inspiring live and virtual experiences in the world, leading the market in building a software and hardware solution that designs, sequences and controls the most spectacular productions across film and TV, broadcast, live and corporate events.
Location: LA/NYC
Why You're Here
You have a passion for marketing and are looking to apply and develop your skills in a fast-moving company. You are someone who is both creative and technically minded. You want to get involved in a variety of marketing disciplines. You are someone who thinks holistically especially when talking to prospects and customers.
We are looking for a Campaign Marketing Manager to join our fast-growing marketing team. As the first full-time demand generation hire at disguise for the US region, you will design, build, and own demand generation channels in collaboration with Sales and Revenue Operations, to drive demand within target accounts. You will have the opportunity to own a wide variety of campaigns such as paid advertising, events, webinars, email marketing, content syndication, partner marketing, and more.
The right candidate will be hyper-organized. You can navigate strategic event planning and budgeting, and also execute a wide variety of campaigns with a high degree of attention to detail in a deadline-driven environment.
Day to Day
- Drive ownership of the US demand generation strategy, partnering with Sales to ensure follow up and conversion
- Drive the campaign machine; manage demand generation campaign plans leveraging content marketing, email marketing, account-based marketing, social media marketing, website, digital, partner co-marketing and any other tactics and channels appropriate to our audiences
- Write and edit copy for promotional materials within marketing campaigns, such as emails and landing pages, tailoring messaging from HQ for the US market
- Manage the implementation, tracking and measurement of these campaigns to ensure we're acquiring and retaining customers
- Ensure that the Disguise's brand and identity is adhered to in campaigns and in all communication channels
- Work on post-campaign reporting, to ensure clear ROI on campaign activity, optimising campaigns from findings
- Gain experience across a wide range of marketing tools, including Salesforce, Pardot, Drift, Asana, GetFeedback, etc.
- Brief and oversee the work of internal and external resources, such as designers and content creators, who will deliver your content assets
- Mange and work within an agreed budget for your region
- Work with our content marketing team and freelance content writers to ensure appropriate quality content is written to support campaign objectives
- Ensure accuracy of marketing materials and follow formal sign off if necessary
- Take responsibility for the organisation of any owned or sponsored events (including webinars and trade events), integrating these into wider campaign strategy
- Partner with Sales to ensure quality demand delivery and follow-up; create a feedback loop and continuously improve and optimize lead hand-off processes in conjunction with Marketing Revenue Operations
- Team player - ability to collaborate across other teams and with external agencies and freelancers
- Excellent communication skills (written and verbal) - this is a global role and requires great communication across regions and cultures
- Good understanding of marketing.
- Good knowledge of multichannel communications and the digital media landscape.
- Previous experience with budget forecasting and tracking
- Experience in building, sending and reporting on email marketing campaigns including newsletters and drip email campaigns
- Ability to contribute to marketing plans and initiatives with insights into ways to optimise revenue, customer acquisition, conversion and retention
- Strong analytical skills, with a good grasp of Excel/data packages and understanding of web analytics, in particular Google Analytics
- Ability to develop strong relationships with the sales team
- Experience in working with a CMS to build and launch lead generation landing pages
- Organised with a strong attention to detail, delivering a high quality of output
Building on our two-decade legacy in the live event space, where our workflow has powered global concert tours for artists like U2 and Beyoncé, festivals like Coachella and Glastonbury and theatre productions like Frozen and Harry Potter, we are also now leading the way in Extended Reality (xR) for remote Virtual Production.
Our award-winning xR workflow has enabled over 300 productions in the past 12 months, for music artists such as Katy Perry and Billie Eilish, broadcast TV channels like ITV and Eurosport, enterprise businesses like SAP and Siemens, educational institutions like the University of Michigan and notable VFX studios like Framestore and DNEG.
We partner closely with Epic Games, NVIDIA, Netflix and many more to further develop and democratize our virtual production solution and enable teams anywhere to create their best story with the most innovative tools.
With offices in London, LA, Auckland, Hong Kong, Shanghai, Seoul and Tokyo, we are a fast-growing company that hires bright, creative, talented individuals across the world to push the boundaries of visual experiences and build lasting relationships with our community.
We were delighted to be recognized as one of the Financial Times' top 1000 fastest growing businesses for 2021. Watch our showreel to see just some of the incredible work of how disguise products are used
Our values
- Honest. Transparency and integrity are core to how we approach each other and our work at disguise. Our culture relies on clear, courageous conversations and proactively sharing feedback with the intent to help each other and the business to grow.
- Evolutionary. We are always seeking to be even better. We push the limits of what is possible so both our technology and our disguisers stay ahead of the game.
- Fearless. Innovation and a pioneering attitude are key to our success. Disguisers are empowered to experiment, work autonomously and grow from their experiences.
- Resilient. Disguisers are determined to succeed and will not give up when things get tough. We are committed to doing what is right, rather than what is easy, and will adapt to finding the best path forward.
- Belong. We are committed to being the difference. Every disguiser has a role to play in creating an inclusive environment where people belong and can do their best work every day.
We want to make sure we attract and retain the best talent out there. For permanent disguisers globally, some of our benefits and perks include:
- Unlimited Paid Time Off - with minimum time you must take set at 20% above statutory
- Gig Allowance - £400 or local equivalent to spend on tickets every year, to immerse yourself in our industries
- Flexible hours - some people start work at 10am, and others begin at 7am and finish earlier. Create a pattern that works for your team and for you
- Hybrid working between home and our offices (dependent on role and location)
- Long Service Awards (3, 5, 10+ years)
- Belonging policies - including (but not limited to) support for Parental, Fertility, Miscarriage, Menopause and Transitioning
- Mental health and wellbeing support - subscription to the Calm app, weekly desk-yoga, mental health first-aid buddies, Employee Assistance Programmes
- Training, coaching & mentoring
Health and pension benefits vary based on local requirements.
Don't disguise your differences.
Innovation comes from everyone. We strive to create a workplace that reflects our diverse audience. We celebrate our people for their full authentic selves, and embrace uniqueness. Inclusion and Equity matter at disguise. We create together and we create everywhere.
