Product Marketing Leader

2 weeks ago

New York, United States The Weather Company Full time
About The Weather Company:

The Weather Company is the world's leading weather provider, helping people and businesses make more informed decisions and take action in the face of weather. Together with advanced technology and AI, The Weather Company's high-volume weather data, insights, advertising, and media solutions across the open web help people, businesses, and brands around the world prepare for and harness the power of weather in a scalable, privacy-forward way. The world's most accurate forecaster globally, the company reaches hundreds of enterprise clients and more than 360 million monthly active users via its digital properties from The Weather Channel (weather.com) and Weather Underground (wunderground.com).

Job brief:

The Weather Company is seeking a highly skilled and experienced Product Marketer Leader with a strong understanding of API business frameworks and business models, especially in interoperation with SaaS models. This Leader will focus on marketing to both customers directly and via channels including (SIs) System Integrators and (ISVs) Independent Software Vendors. As a Product Marketing Leader, you will be responsible for developing and executing distinct GTM strategies for The Weather Company's flagship Weather Data and AI Intelligence platform - The Weather Engine ™ - that contribute to the joint growth and success of the partner's business plan and overall partnership with the customer.

You will work closely with teams across product, sales, and leadership to drive demand and lead generation for a defined set of SI and ISV partners, as well as direct customers; create sales enablement assets and guides that educate about the capabilities and combined value proposition for target audiences; build and promote client case studies to provide customers with tangible impact and results; develop and execute marketing campaigns that elevate the partnership through storytelling narratives, promotional videos, thought leadership speaking, event sponsorships, blog/thought leadership content and PR/Comms opportunities.

This is a senior individual contributor role with significant influence over the GTM planning and strategy for The Weather Engine.

The impact you'll make:
  • Lead macro-level positioning in terms of how The Weather Engine ™ is revolutionizing business process optimization, as well as more focused positioning of The Weather Engine ™ product differentiation. Build product GTM plans, competitive analysis, messaging, and value proposition for existing/future enterprise data and insights features - leveraging a deep understanding of capabilities, partner and customer needs, competitive environment, the SaaS sales cycle, and more complex decision-making process.
  • Develop and execute the strategy to drive awareness and adoption of The Weather Engine ™ inclusive of demand and lead generation, sales enablement assets, thought content, promotional assets, industry event strategy, client case studies, and more.
  • Guide, enable, and accelerate growth by leveraging the joint business plans to build co-marketing programs and relationships with a defined set of channel partners
  • Be and represent the "voice of the customer/partner" and their challenges/needs to determine features and future iterations of the product. Serve as the Marketing lead for Product focused Steering Committee responsible for setting future agenda and roadmap for The Weather Engine ™
  • Monitor and analyze key metrics and KPIs to measure the effectiveness of marketing campaigns and initiatives
What you've accomplished:
  • Bachelor's Degree
  • Must have 8-10+ years of proven experience with SaaS/cloud-based product marketing
  • Must have experience with in-channel sales and/or marketing, particularly with SIs (System Integrators) and ISVs (Independent Software Vendors).
  • An expert storyteller through data visualization; crafts product/feature positioning statements and messaging systems based on target audiences and insights.
  • Proven experience with determining product-market fit, assessing the competitive landscape, and mastering the GTM strategy, including an affinity for sales enablement.
  • Strong analytical skills, with the ability to interpret data and generate actionable insights.
  • Ability to lead, project manage and communicate cross-functionally with sales, product management, leadership, data science, PR, marketing, and other departments
  • Self-motivated and proactive, the ability to execute effectively against multiple projects and deadlines, and an ability to take initiative, influence w/out authority, anticipate needs, and exercise independent and sound judgment
  • Deep Technical acumen, detailed industry knowledge, and understanding of Events/Conferences focused on the COO, CIO, and CTO buyer
  • Excellent writing and creative presentation skills, project management skills
  • Experience with Excel or Tableau (data manipulation, charts, and pivot tables)
Base Salary: $160-200k

The base salary offered will take into account internal equity and may vary depending on the candidate's geographic region of work premises, job-related knowledge, skills, and experience among other factors.

TWCo Benefits/Perks:
  • Progressive family plan benefits
  • Benefits effective day 1 of employment include competitive 401K match with no vesting requirement, national health, dental, and vision plans
  • An opportunity to work for a global and industry-leading technology company
  • Impactful work in a collaborative environment
  • Remote work options/flexibility
  • Variety of medical insurance options including a $0 cost premium employee coverage

  • Product Marketing Leader, Enterprise Solutions

    5 days ago

    New York, New York, United States DailyPay Full time

    About DailyPayDailyPay is a leading fintech company that is revolutionizing the way people get paid. Our award-winning technology platform helps top employers build stronger relationships with their employees, providing a voluntary employee benefit that enables workers to feel more motivated and financially secure.We are headquartered in New York City, with...

  • Product Marketing Manager

    2 months ago

    New York, New York, United States Fora Travel Full time

    About ForaHi, we're Fora. We're reimagining the travel advisor industry with fresh eyes, and building a travel agency that is modern, inclusive, tech-enabled and well, cool.Fora is a next-generation travel platform that, through training and tools, enables anyone to become a travel agent. Fora's mission is to empower 100,000 entrepreneurs to transform their...

  • Product Marketing Manager

    2 months ago

    New York, United States Fora Travel Full time

    About Fora Hi, we’re Fora. We’re reimagining the travel advisor industry with fresh eyes, and building a travel agency that is modern, inclusive, tech-enabled and well, cool. Fora is a next-generation travel platform that, through training and tools, enables anyone to become a travel agent. Fora's mission is to empower 100,000 entrepreneurs to...

  • Product Marketing Manager

    6 days ago

    New York, United States Fora Full time

    Job DescriptionJob DescriptionAbout ForaHi, we’re Fora. We’re reimagining the travel advisor industry with fresh eyes, and building a travel agency that is modern, inclusive, tech-enabled and well, cool.Fora is a next-generation travel platform that, through training and tools, enables anyone to become a travel agent. Fora's mission is to empower...

  • Product Marketing Manager

    3 months ago

    New York, United States Fora Full time

    Job DescriptionJob DescriptionAbout ForaHi, we’re Fora. We’re reimagining the travel advisor industry with fresh eyes, and building a travel agency that is modern, inclusive, tech-enabled and well, cool.Fora is a next-generation travel platform that, through training and tools, enables anyone to become a travel agent. Fora's mission is to empower...

  • Sales & Marketing Development Associate

    3 weeks ago

    New York, United States Revolve Marketing Executives Full time

    Revolve Marketing Executives is actively seeking a motivated Sales & Marketing Development Associate to work on Fortune 100 campaigns. Our innovative firm was founded by dedicated people looking to push the envelope using cost-effective marketing campaigns and advertising strategies. Our goal is to provide the same advertising as the standard firm but at a...

  • Product Marketing Manager

    1 week ago

    New York, United States DataDome Full time

    ⭐ About the team:The Product Marketing Manager plays a highly visible, strategic and cross-functional role in the DataDome journey. You will join a team with a fast-paced, collaborative and fun culture that is excited about helping customers protect themselves against sophisticated bots and online fraud. Reporting to the Senior Director of Product...

  • Field Marketing Leader

    5 days ago

    New York, New York, United States Celonis Full time

    About the RoleCelonis is seeking a seasoned Field Marketing Manager to lead demand generation efforts in the North America Production industries, including Manufacturing, Automotive, and Oil & Gas. As a key member of the GTM Marketing team, you will be responsible for building and accelerating demand for Celonis' solutions in these industries.Key...

  • Head of Product Marketing

    1 week ago

    New York, New York, United States Extreme Reach Full time

    Company Overview:Extreme Reach is a leading global technology platform that drives the creative economy. Our integrated platform enhances creative processes and production efficiency, providing global insights that contribute to significant business value. Operating in 130 countries and 45 languages, we serve top-tier global advertisers and facilitate over...

  • Head of Product Marketing

    2 weeks ago

    New York, New York, United States Extreme Reach Full time

    Company Overview:Extreme Reach is a leading global technology platform that fuels the creative economy. Our integrated platform streamlines creative processes and production workflows, delivering essential insights that enhance business value. Operating in over 130 countries and 45 languages, we serve top-tier global advertisers and manage more than $100...

  • Director, Product Marketing

    6 days ago

    New York, United States TopView Sightseeing Full time

    Job DescriptionJob DescriptionPowered by in-house technology, TopView Global creates one-of-a-kind experiences by land and sea for tourists and locals around the world, and builds top notch software solutions that simplify adventure seeking and experience management. We currently operate in NYC, Philadelphia, Washington, DC, Atlanta, and London; and are...

  • Technical Product Leader

    3 months ago

    New York, United States Equation Staffing Full time

    Job DescriptionJob DescriptionDoes getting in on the ground floor as an initial stakeholder, building out your own team, and building a solution that has never been built before, get you excited? Do you want to be the person, when people are talking about some awesome innovation in awe, to be able to proudly say you were instrumental in building it? If so...

  • Markets Transformation Leader

    3 weeks ago

    New York, United States Motion Recruitment Full time

    JOB Details: Job title: Markets Transformation LeaderDuration: 6+ Months Location: New York, NY (Hybrid – 3 Days onside)• Transformation/change management experience with a focus on Global Markets initiatives to address regulatory, audit, risk and control and/or risk management issues • Working knowledge of Markets business and products (FICC and...

  • Director of Product Marketing

    2 months ago

    New York, United States CGS (Computer Generated Solutions) Full time

    CGS seeks an experienced and strategic product marketing leader to drive demand generation initiatives within the business. In this role, you’ll be responsible for developing compelling product messaging, positioning, and go-to-market strategies that resonate with our target buyer personas and fuel the marketing and sales funnel.For 40 years, CGS has...

  • Director of Product Marketing

    2 months ago

    New York, United States CGS (Computer Generated Solutions) Full time

    CGS seeks an experienced and strategic product marketing leader to drive demand generation initiatives within the business. In this role, you’ll be responsible for developing compelling product messaging, positioning, and go-to-market strategies that resonate with our target buyer personas and fuel the marketing and sales funnel.For 40 years, CGS has...

  • Lead Product Marketing Strategist

    2 weeks ago

    New York, New York, United States Whistle Full time

    About Whistle At Whistle, we cultivate a welcoming and supportive atmosphere, offering exceptional benefits, wellness initiatives, and opportunities for team bonding and learning from industry leaders. Our greatest asset is our people, and we are committed to their growth and well-being. If you are passionate about empowering businesses to thrive while they...

  • Product Marketing Manager

    3 weeks ago

    New York, United States Vimeo Full time

    Job DescriptionJob DescriptionVimeo is looking for a dynamic Product Marketing Manager to join our Product Marketing team. You will drive seamless operations, foster stakeholder alignment, and champion scalability and efficiency. This role is instrumental in supporting product launch and pricing initiatives.As a Product Marketing Manager, you will facilitate...

  • Product Marketing Manager

    6 days ago

    New York, United States Vimeo Full time

    Job DescriptionJob DescriptionVimeo is looking for a dynamic Product Marketing Manager to join our Product Marketing team. You will drive seamless operations, foster stakeholder alignment, and champion scalability and efficiency. This role is instrumental in supporting product launch and pricing initiatives.As a Product Marketing Manager, you will facilitate...

  • Product Management Leader

    3 days ago

    New York, New York, United States PayPal Full time

    About the Role:As a Product Manager at PayPal, you will play a critical role in shaping the company's product strategy and direction. You will be responsible for defining and delivering products that meet the needs of our customers and drive business growth.Key Responsibilities:Develop and execute product roadmaps that align with business...

  • Lead Product Marketing Strategist

    2 weeks ago

    New York, New York, United States Whistle Full time

    About Whistle At Whistle, we cultivate a supportive and engaging workplace that prioritizes our employees' well-being. We offer comprehensive benefits, wellness initiatives, and opportunities for professional growth while fostering connections with industry leaders. Our commitment to our workforce is paramount, as we believe our people are our greatest...