Current jobs related to Director of Product Marketing - New York - CGS (Computer Generated Solutions)

  • Product Marketing Director

    2 weeks ago

    New York, New York, United States PayPal Full time

    Job DescriptionAt PayPal, we're seeking a highly strategic and data-driven Director of Product Marketing to join our Venmo Marketing team. This individual will play a pivotal role in shaping the overall Product Vision, product strategy, positioning, and go-to-market approach for Venmo's expanding portfolio of products.The ideal candidate is an experienced...

  • Product Marketing Director

    2 weeks ago

    New York, New York, United States PayPal Full time

    Job DescriptionWe are seeking a highly skilled Product Marketing Director to lead the consumer marketing strategy for our P2P (peer-to-peer) payments portfolio at PayPal.The ideal candidate will have a strong background in product marketing and go-to-market strategy, with experience in generating qualitative and quantitative insights and using those insights...

  • Product Marketing Director

    1 week ago

    New York, New York, United States Bilt Rewards Full time

    Product Marketing DirectorAt Bilt Rewards, we're seeking a seasoned Product Marketing Director to join our team. As a key member of our marketing organization, you'll be responsible for developing and executing product marketing strategies that drive customer engagement and revenue growth.Key Responsibilities:Develop and execute product marketing strategies...

  • Product Marketing Director

    1 month ago

    New York, New York, United States Viam Full time

    Join Viam's Team as a Director of Product MarketingViam is a cutting-edge software platform that empowers businesses to create and deploy smart machines and robots at scale. As a Director of Product Marketing, you will play a critical role in defining Viam's technical positioning and educating the market on its value.About the RoleWe are seeking an...

  • Product Marketing Director

    2 weeks ago

    New York, New York, United States Viam Full time

    Join Viam's Team as a Director of Product MarketingViam is a cutting-edge software platform that empowers businesses to create and deploy smart machines and robots at scale. As a Director of Product Marketing, you will play a critical role in defining Viam's technical positioning and educating the market on its value.About the RoleWe are seeking an...

  • Product Marketing Director

    2 weeks ago

    New York, New York, United States Viam Full time

    Join Viam's Team as a Director of Product MarketingViam is a cutting-edge software platform that empowers developers to build, deploy, and manage smart machines and robots at scale. As a Director of Product Marketing, you will play a critical role in defining Viam's technical positioning and educating the market on its value.About the RoleWe are seeking an...

  • Product Marketing Director

    3 weeks ago

    New York, New York, United States stensul Full time

    Join Stensul's Team as a Product Marketing DirectorWe are seeking a seasoned Product Marketing Director to drive demand for our Marketing Creation PlatformTM. As a key member of our team, you will collaborate with product management, sales, and customer success teams to develop marketing strategies that promote our product benefits and foster growth.Key...

  • Product Marketing Director

    1 week ago

    New York, New York, United States Three Pillars Recruiting Full time

    Product Marketing Director OpportunityWe are seeking an exceptional Product Marketing Director to join our team at Three Pillars Recruiting. This individual will play a pivotal role in defining and executing the go-to-market strategy for our advertising and publisher products.Key Responsibilities:Develop and execute marketing strategies and go-to-market...

  • Marketing Director

    4 weeks ago

    New York, New York, United States Walrus Security, Inc Full time

    About UsWalrus Security, Inc. is a leading provider of B2B payment verification solutions. Our mission is to empower businesses to make secure and efficient payments. We're a tight-knit team of experts dedicated to delivering innovative solutions that meet the evolving needs of our customers.The RoleWe're seeking a highly skilled Marketing Director to lead...

  • Product Marketing Director

    1 month ago

    New York, New York, United States Three Pillars Recruiting Full time

    Director of Product MarketingWe are seeking an exceptional Director of Product Marketing to join our team at Three Pillars Recruiting. As a key member of our marketing team, you will play a pivotal role in defining and executing the go-to-market strategy for our advertising and publisher products.Key Responsibilities:Develop and execute marketing strategies...

  • Product Marketing Director

    1 month ago

    New York, New York, United States Three Pillars Recruiting Full time

    Director of Product MarketingWe are seeking an exceptional Director of Product Marketing to join our team at Three Pillars Recruiting. As a key member of our marketing team, you will play a pivotal role in defining and executing the go-to-market strategy for our advertising and publisher products.Key Responsibilities:Develop and execute marketing strategies...

  • Product Marketing Director

    2 weeks ago

    New York, New York, United States Three Pillars Recruiting Full time

    Product Marketing Director Job DescriptionWe are seeking a seasoned Product Marketing Director to join our team at Three Pillars Recruiting. As a key member of our marketing team, you will play a pivotal role in defining and executing the go-to-market strategy for our advertising and publisher products.Key Responsibilities:Develop and execute marketing...

  • Product Marketing Director

    7 days ago

    New York, New York, United States Pagaya Full time

    About PagayaPagaya is a leading fintech company that is revolutionizing the consumer credit industry. We are seeking an experienced Product Marketing Director to join our team and help shape the future of finance.Job SummaryWe are looking for a seasoned marketing professional to lead the development and execution of our product marketing strategy. The ideal...

  • Product Marketing Director

    1 month ago

    New York, New York, United States Three Pillars Recruiting Full time

    Job Title: Director of Product MarketingWe are seeking an exceptional Director of Product Marketing to join our team at Three Pillars Recruiting. This individual will play a pivotal role in defining and executing the go-to-market strategy for our advertising and publisher products.Key Responsibilities:Develop and execute marketing strategies and go-to-market...

  • Product Marketing Director

    4 weeks ago

    New York, New York, United States PayPal Full time

    Job Title: Product Marketing DirectorWe are seeking a highly strategic and creative Product Marketing Director to join our team at PayPal. As a key member of our marketing organization, you will play a pivotal role in shaping the overall product vision, product strategy, positioning, and go-to-market approach for our expanding portfolio of products.Key...

  • Marketing Director

    1 week ago

    New York, New York, United States Inspira Marketing Group Full time

    Job DescriptionThe Account Director is responsible for leading the client/agency relationship for a designated business unit.This role will play an integral part in the agency's leadership team, reporting to the Senior Account Director.The Account Director will serve as a trusted leader to the account team and partner to key client decision-makers.This role...

  • Product Marketing Director

    4 days ago

    New York, New York, United States Bilt Rewards Full time

    Product Marketing Director RoleAt Bilt Rewards, we're looking for a skilled Product Marketing Director to join our team. As a key member of our marketing department, you'll be responsible for communicating the value of our products and benefits to customers and partners.Key Responsibilities:Develop and implement clear and compelling product marketing...

  • Product Marketing Director

    2 weeks ago

    New York, New York, United States stensul Full time

    Accelerate Marketing Asset Creation with StensulStensul's Marketing Creation Platform accelerates marketing asset creation by up to 90%, enabling faster campaign launches and improved performance. Our platform integrates with major ESPs/MAPs and has been recognized by Deloitte as a Fast 500 company.Join Our Team as a Director of Product MarketingWe are...

  • Product Marketing Director

    2 weeks ago

    New York, New York, United States Pixalate, Inc. Full time

    {"Job Title": "Product Marketing Director", "Job Description": "Join Pixalate, Inc.As a Product Marketing Director, you will be responsible for driving marketing initiatives and increasing visibility and brand awareness of Pixalate's suite of products. You will work closely with cross-functional teams to develop and execute comprehensive go-to-market plans...

  • Product Marketing Director

    2 weeks ago

    New York, New York, United States PayPal Full time

    Job Title: Product Marketing DirectorWe are seeking a highly skilled Product Marketing Director to lead our consumer marketing strategy for our P2P payments portfolio. As a key member of our marketing team, you will be responsible for developing and executing global marketing plans that drive portfolio growth and deliver against our consumer segment KPIs.Key...

Director of Product Marketing

3 months ago

New York, United States CGS (Computer Generated Solutions) Full time

CGS seeks an experienced and strategic product marketing leader to drive demand generation initiatives within the business. In this role, you’ll be responsible for developing compelling product messaging, positioning, and go-to-market strategies that resonate with our target buyer personas and fuel the marketing and sales funnel.


For 40 years, CGS has enabled global enterprises, regional companies, and government agencies to drive breakthrough performance through software and business applications, enterprise learning, immersive technologies, and outsourcing services. CGS is wholly focused on creating comprehensive solutions that meet clients’ complex, multi-dimensional needs, and support clients' most fundamental business activities.


This is a rare opportunity to join a dynamic Marketing team at a global organization with a marquee client list. You’ll have resources of a global organization, coupled with the creativity and freedom of decision making of a start-up.


What you need to be successful:


To excel as our Director of Product Marketing, you will possess a strong set of craft skills in the following:


  • Messaging and positioning - crafting compelling messaging and positioning is critical for effective demand generation. You must have the ability to distill complex product/service features and capabilities into clear and concise value propositions that resonate with target buyer personas. In doing this, you’ll work closely with our Product and Technology teams to understand product roadmaps and plan marketing campaigns accordingly. You will create persuasive messaging frameworks that map product benefits to customer pain points and desired outcomes.
  • Content marketing - Content is a vital tool for demand generation. You must be skilled in developing an integrated content marketing strategy aligned with the buyer's journey and demand gen goals. You will conceptualize and oversee the creation of high-quality content assets like whitepapers, e-books, videos, webinars, etc. You will also closely collaborate with the Head of Digital marketing and agency partners to leverage content syndication, SEO, and paid media tactics that amplify content reach and engagement – and conversions.
  • Campaign planning and execution - You must have expertise in planning and executing multi-channel, integrated marketing campaigns to drive demand. This includes defining campaign objectives, strategies, channels, and success metrics. You will lead campaign activities across various marketing disciplines (digital, events, content, etc.). You will also have a track record utilizing marketing automation and lead nurturing to move prospects through the funnel.
  • Data analysis and optimization - You will be the go-to subject matter expert for the Marketing-generated pipeline and return on marketing spend in your domain. A data-driven, analytical mindset is essential for optimizing demand gen and demonstrating your performance. Your key skills include leveraging marketing analytics and attribution tools to measure campaign effectiveness; interpreting data to derive actionable insights and identify areas for optimization; and utilizing A/B testing and experimentation to continuously improve messaging, content, and tactics.
  • Sales enablement – You’re successful in enabling the sales team with the right tools and training for converting marketing-generated leads. You are highly skilled in developing sales enablement assets like ICP personas, competitive battle cards, presentations, and product demos. You be influential and persuasive in conveying in-depth product knowledge and market insights to support the sales process. And, you are known for orchestrating harmonious collaboration with sales leadership to align messaging, define lead qualification criteria, and improve handoffs.



Requirement:


  • 15+ years of progressively responsible experience in product marketing, demand generation, or related marketing roles (preferably in B2B software/technology).
  • Proven track record of developing and executing successful demand generation programs that delivered pipeline and revenue impact.
  • Strong understanding of marketing automation, CRM, analytics, and sales enablement technologies
  • Excellent written and verbal communication skills with the ability to convey complex product/technical concepts simply.
  • Strategic thinking with a data-driven, metrics-oriented approach to Marketing.
  • Ability to manage multiple projects/priorities in a fast-paced environment.
  • Experience in the technology or consulting business strongly preferred.
  • Bachelor's degree in Marketing, Business, or related field.