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Affiliate Marketing Manager

2 months ago

Boulder, United States DISH Full time
Company Summary

DISH, an EchoStar company, has been reimagining the future of connectivity for more than 40 years. Our business reach spans satellite television service, live-streaming and on-demand programming, smart home installation services, mobile plans and products and now we are building America’s First Smart Network™.

Today, our brands include EchoStar, Hughes, DISH TV, Sling TV, Boost Mobile and Gen Mobile.

Department Summary

Our Retail Wireless team, serving our Boost Mobile and Gen Mobile Brands, is redefining consumer expectations through new platforms, new business models and new ways of thinking. Equipped with a first-of-its-kind 5G network, a passion for change and the power to drive it, we’ll emerge as the nation’s fourth facilities-based wireless carrier and a disruptive force in the market at large.

Job Duties and Responsibilities

We are seeking a strategic, innovative Affiliate Marketing Lead to project manage, develop, and execute affiliate campaign strategies that drive profitability and incremental growth across our lines of business. You will manage an affiliate agency, and work closely with cross-functional teams to identify affiliate offers and develop program extensions that will drive excitement among publishing partners.

Key Responsibilities:

In this role, you will: 

  • Identify affiliate partners who align with the company’s brand values and target audience, and support mid and low-funnel objectives; oversee external managed services team to recruit and onboard new affiliates; provide all necessary resources, guidelines, and support to effectively promote brand offerings
  • Identify commission structure, incentives, and promotions that will nurture strong relationships with partners; conduct quarterly roundtable events with key partners to proactively address needs, offer guidance, and build rapport
  • Analyze the performance of affiliate campaigns on a daily, weekly, monthly, quarterly, and annual basis for measuring and reporting success; monitor KPIs including CPGA, CPA, incremental lift, CVRs, and CPCs
  • Create and distribute creative resources to support partner sales processes including banners, text links, promotional codes, etc.
  • Maintain the brand’s compliance with industry regulations and ensure the integrity of brand affiliate programs; enforce ethical practices, monitor for fraudulent activities, and take necessary action to protect the brand’s reputation and the interests of both affiliates and customers
  • Stay abreast of industry trends, emerging technologies, and competitor strategies; introduce innovative marketing techniques to keep the company’s affiliate program ahead of the curve

Skills, Experience and Requirements

As a successful Affiliate Marketing Lead, you will have: 

Education and Experience:

  • Bachelor’s degree in marketing, business, or related field OR equivalent in direct experience
  • Minimum of 5 years of experience in executing affiliate marketing programs, with a proven track record of developing and executing successful campaigns
  • Minimum of 2 years experience in managing affiliate marketing platforms and/agencies, with a proven record of successful MoM improvement in acquisitions and CPGA efficiencies

Skills and Qualifications:

  • Excellent communication skills applied to building relationships, providing guidance, and resolving conflicts effectively
  • Strong proficiency in data analysis to identify trends, optimize campaigns, and make informed decisions based on performance metrics
  • Marketing and sales creativity applied to designing engaging content
  • Proven ability to negotiate agreements
  • A high degree of proficiency with affiliate tracking platforms, reporting tools and marketing automation software is required
  • Proven ability to manage and grow affiliate programs for the DTC brand
  • Ability to work independently and as part of a team, with a positive attitude and strong work ethic
  • Knowledge of the retail wireless industry is a plus

Salary Ranges

Compensation: $72,350.00/Year - $103,400.00/Year
Benefits

We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: DISH Benefits.

The base pay range shown is a guideline. Individual total compensation will vary based on factors such as qualifications, skill level, and competencies; compensation is based on the role's location and is subject to change based on work location. 

Candidates need to successfully complete a pre-employment screen, which may include a drug test and DMV check. Our company is committed to fostering an inclusive and equitable workplace where every individual has the opportunity to succeed. We are dedicated to providing individuals with criminal or arrest records a fair chance of employment in accordance with local, state, and federal laws.

The posting will be active for a minimum of 3 days. The active posting will continue to extend by 3 days until the position is filled.