Strategic Marketing Product Manager

6 days ago


Boulder, Colorado, United States Antech Diagnostics Full time
Job Summary

We are seeking a highly skilled and experienced Strategic Marketing Product Manager to join our team at Antech Diagnostics. As a key member of our marketing team, you will be responsible for developing and implementing effective marketing strategies to increase compliance with diagnostics recommendations in veterinary clinics.

Key Responsibilities
  • Conduct market research to understand the needs and behaviors of veterinary practices regarding diagnostics compliance.
  • Develop and execute industry-recognized education and marketing programs to increase compliance with diagnostics recommendations.
  • Collaborate with sales, sales enablement, and corporate accounts teams to ensure effective implementation and uptake of compliance programs.
  • Manage the marketing budget and ensure resources are effectively allocated to achieve program goals and deliver a strong return on investment.
Requirements
  • Bachelor's degree in marketing, business administration, or a related discipline.
  • 3+ years of marketing experience in healthcare, veterinary diagnostics industry, or research.
  • Proven track record in developing and implementing marketing strategies in a veterinary or healthcare setting.
Preferred Qualifications
  • Advanced degrees: DVM/LVT or MBA.
  • Veterinary industry experience: Direct experience in the veterinary industry is highly valued.
  • Certifications: CVPM designation is highly valued.
  • Technical skills: Advanced knowledge of digital marketing tools, data analytics software, and CRM systems.
What We Offer
  • A competitive salary range of $97,020 - $120,000 annually.
  • A comprehensive benefits package, including medical, dental, vision, and 401(k) with company match.
  • Opportunities for professional growth and development.

Antech Diagnostics is an equal opportunity employer and welcomes applications from diverse candidates. We are committed to creating an inclusive and supportive work environment.



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