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Partner Marketing Manager

2 months ago

Philadelphia, United States ParetoHealth Full time

We're in this for the greater good at ParetoHealth. Our mission is collective greatness, nothing less will do. Our team is a single force united in the drive to transform employee health benefits.

The company was founded in 2011 to help small and medium-sized businesses fight the rising cost of employee health benefits. We blazed the trail with financing innovations that reduce the risks in self-insurance and deliver significant savings-and we continue to lead with a growing ecosystem of partners and world-class cost control solutions.

But success is measured by more than dollars alone and we measure ours by the good that comes from knowing that every client and all their employees can count on effective, affordable healthcare for years to come.

Position Summary:

Join our fight for the greater good. At ParetoHealth, we're on a mission to make healthcare spend less volatile and more affordable for small and mid-sized businesses. With over 3000 employer members, covering nearly 1 million Americans, we are the nation's largest benefits captive community.

We are looking for an experienced Partner Marketing Manager to be at the forefront of transforming how we engage and empower our key consultant partners. This role is designed for a dynamic individual with experience in Account Based Marketing, B2B sales enablement, and healthcare channel marketing. This role will report to the Head of Product Marketing.

Competencies:

  • Systems approach to driving business results: Ability to develop strategies and campaigns based on deep market insights that measurably impact partner engagement and behavior change
  • Content Development: Skilled in developing compelling messaging and sales enablement materials that drive customer behavior to meet business goals.
  • Change Management: Skilled in building relationships, training cross-functional teams, and holding leaders accountable to drive organizational change including adoption of new technologies and processes
  • Challenges the status quo: Creativity in conceptualizing and developing tools and processes that drive continuous improvement
Key Responsibilities:

GTM Strategy: •
  • Develop a GTM strategy and plan for marketing to our national consultant partners
  • Create scalable sales enablement materials that empower the national consultant partnerships team and enhance sales effectiveness.
  • Develop co-marketing strategies to accelerate expansion to new consultant offices.
Campaign and Event Development:
  • Conceptualize and implement a 'Meeting in a Box' toolkit to optimize the preparation and follow-up processes for national partnership events, webinars, and regional meetings.
  • Implement a weekly reporting for channel marketing to track and analyze engagement and business impact with a goal of increasing future accountability and continuous improvement.
Channel and Relationship Management:
  • Develop channel marketing strategies to educate and build relationships with our consultant partners.
  • Deepen engagement with high-value accounts by launching new account-based marketing programs.
Marketing Tech Stack Deployment & Analytics:
  • Manage marketing platforms and digital channels (e.g. website, webinars) to drive consistent messaging and business goals.
  • Continuously assess and refine marketing tools and investments based on data-driven feedback and market dynamics.
Required Skills & Qualifications:
  • Minimum of three years of account-based marketing, channel marketing, or B2B marketing experience, specifically within the healthcare sector and involving broker/channel marketing.
  • Demonstrated strong project management skills with the ability to oversee multiple projects, prioritize effectively, and meet tight deadlines.
  • Must be willing to travel at least 20% of the time to meet business needs.


Pareto Perks:

Pareto offers a competitive compensation package commensurate with skills and experience. In addition, Pareto offers a robust benefits package including Medical (100% employer paid), Dental, Vision, STD/LTD, and employer 401(k) contribution.

What We Live By:

1. Get it Done and Get it Done Right - We crank out work at higher rates and at a higher quality than our peers in the industry. Our ability to do a lot with a little is a driving force behind Pareto Health, one that's made our brand synonymous with class, quality, and extreme competence.

2. Fire in the Belly - We only make time for champions; we only consider those with an inner desire to excel and push things forward. Our team, our partners, our members-everyone in the Pareto Health universe-works hard, learns constantly, improves furiously, and does so with a fire in the belly.

3. See the Field - As you're stuck thinking about tomorrow, we're already on to thinking about next year. Pareto Health embodies a culture of anticipation, perception, and acting with intent. In one-on-ones, in meetings, at a company level, and at an industry level, we're always two steps ahead.

4. For the Greater Good - Our vision extends past the here and now. We're rowing in the same direction toward the common goal of transforming an industry. It's our accountability, teamwork, and responsibility that ensure as we're changing industry tides, we're helping them rise. Now watch as we lift all boats in the process.

Disclosures:

ParetoHealth is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion (creed), gender, gender expression, age, national origin (ancestry), disability, marital status, sexual orientation, or military status, in any of its activities or operations. These activities include, but are not limited to, hiring and firing of staff, selection of volunteers and vendors, and provision of services. We are committed to providing an inclusive and welcoming environment for all members of our staff, clients, volunteers, subcontractors, vendors, and clients.

California Applicants: See Pareto's CCPA Notice of Collection for California Employees and Applicants for information about how Pareto Captive Services, LLC, Pareto Health, LLC, and Pareto Underwriting Partners, LLC, together with their respective subsidiaries (collectively, "Pareto") collects and uses personal information submitted by employment applicants.