Customer Marketing Manager
1 week ago
CUSTOMER MARKETING MANAGER
CYBER SECURITY is a big deal. It’s in the news, growing rapidly, a critical tool for every company, and our specialty.
Imperva is a public company (NASDAQ) and cybersecurity leader that delivers best-in-class solutions to protect data and applications on-premises, in the cloud, and across hybrid environments.
Our customers include leading enterprises, government organizations, small businesses, and service providers.
THE ROLE
The Customer Marketing Manager is responsible for amplifying the voice of Imperva customers internally and externally. This role will contribute to building a customer-first mindset at Imperva, building deep relationships with our customers and organizing internal resources to engage and delight them at every step of the customer journey. This is a strategic role on the marketing team tasked with building out programs and processes that have real business impact. Optimizing the customer digital experience, documenting customer stories and building out cross-sell and up-sell opportunities that drive customer retention and loyalty will be the focus of this role.
ROLES AND RESPONSIBILITIES
- Optimize all communication touch points across the customer lifecycle
- Help support all Imperva customer buyer journeys, including optimizing the digital experience for high-volume/low-touch self-service customers
- Identify Imperva users that can act as advocates for Imperva as referrals, spokespeople in webinars, case studies, speaking opportunities, etc.
- Team with the customer success organization to build out the Imperva customer welcome program to build relationships with new customers and get them engaged in the Imperva user community
- Build stronger relationships with existing customers through engaging marketing campaigns & introductions of new educational materials
- Launch, host and manage customer events such as a Customer Advisory Board, annual user conference and local road shows
- Team with the customer success organization to establish the strategy for and execute on the delivery of an Imperva customer community portal
- Create content and manage the creation of content for the customer community
- Work with the customer success organization to provide the executive team with relevant and timely metrics of customer engagement and satisfaction
MINIMUM QUALIFICATIONS:
- Bachelors’ degree
- 8+ years in marketing and/or communications
- Proven working experience as a customer content marketer or customer reference manager
- Strong passion for serving and understanding customers
- Experience creating and executing marketing campaigns and programs that drive customer engagement
- Ability to write effective copy such as customer emails, customer case studies and speaking abstracts
- Familiarity with B2B marketing, lead generation, and sales tools and processes
- Analytical skills with the ability to collect and organize metrics, in order to analyze marketing effectiveness and ROI of customer engagement efforts
- Practical knowledge for project managing the execution of a community portal
- The ability to work on cross-functional teams and thrive in a fast-paced environment
- SaaS customer marketing experience highly valued
- Cybersecurity industry experience a plus
OUR COMPANY Imperva® (NASDAQ: IMPV), is a leading provider of cyber security solutions that protect business-critical data and applications. The company’s SecureSphere™ and Incapsula™ product lines enable organizations to DISCOVER assets and vulnerabilities, PROTECT information wherever it lives – on-premises and in the cloud – and COMPLY with regulations. The Imperva Application Defense Center, a research team comprised of some of the world’s leading experts in data and application security, continually enhance Imperva products with up-to-the-minute threat intelligence, and publish reports that provide insight and guidance on the latest threats and how to mitigate them. Imperva is headquartered in Redwood Shores, California. To learn more visit www.imperva.com, www.incapsula.com, our blog, on Twitter
LEGAL NOTICE Imperva is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, ancestry, pregnancy, age, sexual orientation, gender identity, marital status, protected veteran status, medical condition or disability, or any other characteristic protected by law.
*LI-MM1
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