Customer Marketing Manager

2 days ago

Redwood City, California, United States Imperva Full time
Cyber Security Customer Marketing Manager

Cyber security is a rapidly growing field, and Imperva is a leading provider of security solutions. As a Customer Marketing Manager, you will be responsible for amplifying the voice of Imperva customers and building a customer-first mindset within the company.

Key Responsibilities:
  • Optimize all communication touch points across the customer lifecycle
  • Support all Imperva customer buyer journeys, including optimizing the digital experience for high-volume/low-touch self-service customers
  • Identify Imperva users who can act as advocates for Imperva as referrals, spokespeople in webinars, case studies, speaking opportunities, etc.
  • Team with the customer success organization to build out the Imperva customer welcome program to build relationships with new customers and get them engaged in the Imperva user community
  • Build stronger relationships with existing customers through engaging marketing campaigns & introductions of new educational materials
  • Launch, host and manage customer events such as a Customer Advisory Board, annual user conference and local road shows
  • Team with the customer success organization to establish the strategy for and execute on the delivery of an Imperva customer community portal
  • Create content and manage the creation of content for the customer community
  • Work with the customer success organization to provide the executive team with relevant and timely metrics of customer engagement and satisfaction
Requirements:
  • Bachelor's degree
  • 8+ years in marketing and/or communications
  • Proven working experience as a customer content marketer or customer reference manager
  • Strong passion for serving and understanding customers
  • Experience creating and executing marketing campaigns and programs that drive customer engagement
  • Ability to write effective copy such as customer emails, customer case studies and speaking abstracts
  • Familiarity with B2B marketing, lead generation, and sales tools and processes
  • Analytical skills with the ability to collect and organize metrics, in order to analyze marketing effectiveness and ROI of customer engagement efforts
  • Practical knowledge for project managing the execution of a community portal
  • The ability to work on cross-functional teams and thrive in a fast-paced environment
  • SaaS customer marketing experience highly valued
  • Cybersecurity industry experience a plus

Imperva is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, ancestry, pregnancy, age, sexual orientation, gender identity, marital status, protected veteran status, medical condition or disability, or any other characteristic protected by law.

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