Wharton Center Social Media Coordinator

4 weeks ago

East Lansing, United States Michigan State University(MSU) Full time

Working/Functional Title Wharton Center Social Media Coordinator Position Summary As a Social Media Coordinator, you will be responsible for managing and executing social media strategies to increase Wharton Center for Performing Arts brand awareness, engage our audience, and drive website traffic and conversions. This is an entry-level position ideal for candidates with a strong interest in social media marketing with excellent communication skills. This role is based in East Lansing, Michigan and operates in a hybrid working environment (combination of in-person and remote work). Primary Responsibilities: Develop and implement social media content calendars across various platforms, including Facebook, Instagram, TikTok, LinkedIn, and others. Create engaging and relevant content, including posts, images, videos, and stories, that align with our brand identity and target audience. Monitor social media channels for comments, messages, and mentions, respond to inquiries and engage with followers in a timely and professional manner. Collaborate with the marketing team to develop and execute social media campaigns, promotions, and contests. Analyze social media metrics and insights to track performance, identify trends, and optimize content and strategies for maximum reach and engagement. Stay up to date with industry trends and best practices in social media marketing and incorporate new ideas and technologies into our strategy. Performs administrative tasks necessary to the department's overall administration, including coordination of donation requests, ticket requests, and invoice management, etc. Minimum Requirements Knowledge equivalent to that which normally would be acquired by completing a four-year college degree program in Communications, Telecommunications, Journalism, Marketing, or Public Relations; up to six months of related and progressively more responsible or expansive work experience in internal communications; news, broadcasting, and print media, and/or marketing, advertising, and creative services; graphic design; word processing; desktop publishing; web design; presentation software; spreadsheet and/or database software; public presentation; or radio production; or an equivalent combination of education and experience. Desired Qualifications Additional Qualifications Affinity for working in a team environment and liaising with a variety of stakeholders. Experience using Adobe Creative Suite (or something similar), Microsoft 365, and Project Management Tools. Ability to work on multiple projects at once. Must be willing to work both standard and non-standard schedules, including nights and weekends as needed. Strong understanding of social media platforms, trends, and best practices. Excellent written and verbal communication skills. Creative thinker with a keen eye for design and storytelling. Ability to work independently and collaboratively in a fast-paced environment. Basic knowledge of analytics tools such as Sprinklr, Google Analytics or social media analytics platforms. Experience with graphic design, photography, or video editing is a plus. Passion for social media and staying current with the latest trends and developments. Interest in the performing arts. Equal Employment Opportunity Statement All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, age, disability or protected veteran status. Required Application Materials 1) Cover letter 2) Resume 3) One social media post example Work Hours Will have to be on-site for some events. Will have to m

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