![Truscott Rossman](https://media.trabajo.org/img/noimg.jpg)
Earned Media Specialist
1 month ago
Earned Media Specialist
Position Overview: The Earned Media Specialist at Truscott Rossman will be responsible for developing and executing strategies to secure media coverage and enhance the visibility of our clients. This role will focus on building strong relationships with journalists, identifying media opportunities, and crafting compelling narratives. The position will leverage generative AI tools to optimize media outreach and reporting efforts.
Key Responsibilities:
- Develop and implement earned media strategies to secure coverage in print, broadcast, and online media.
- Build and maintain relationships with journalists, editors, and influencers.
- Identify media opportunities and pitch stories that align with our clients' goals and objectives.
- Craft compelling press releases, media pitches, and other communication materials.
- Monitor media coverage and analyze the effectiveness of earned media efforts.
- Utilize generative AI tools to streamline media outreach and reporting processes.
- Collaborate with the content and social media teams to ensure cohesive messaging across all platforms.
- Stay updated on industry trends and best practices in earned media and public relations.
Preferred Qualifications:
- Bachelor's degree in Communications, Public Relations, Journalism, or a related field.
- Proven experience in securing media coverage and building relationships with media professionals.
- Strong writing and storytelling skills, with the ability to craft compelling narratives.
- Proficiency in using media monitoring and analysis tools.
- Familiarity with generative AI tools and their application in media outreach and reporting.
- Excellent communication and interpersonal skills.
- Ability to manage multiple projects and deadlines in a fast-paced environment.
- Knowledge of current trends and best practices in public relations and earned media.
Reporting Structure: This role reports to the Director of Public Relations.
Ideal Candidate Profile: A proactive and strategic communicator with a passion for securing media coverage and building strong media relationships. The ideal candidate should have excellent writing and storytelling skills, be proficient in media analysis tools, and have experience using generative AI tools to enhance media outreach efforts. They should be capable of managing multiple projects and thrive in a dynamic, fast-paced environment.
-
Earned Media Specialist
1 month ago
Lansing, United States Truscott Rossman Full timeEarned Media Specialist Position Overview: The Earned Media Specialist at Truscott Rossman will be responsible for developing and executing strategies to secure media coverage and enhance the visibility of our clients. This role will focus on building strong relationships with journalists, identifying media opportunities, and crafting compelling...
-
Multi-Media Account Executive
4 weeks ago
Lansing, United States Townsquare Media Full timeJob DescriptionJob DescriptionMulti-Media Account Executive, LansingAbout Townsquare Media:Townsquare is a media, entertainment and digital marketing solutions company principally focused on small and mid-sized markets across the U.S. Our local media assets include 354 radio stations and more than 400+ local websites in 74 U.S. Markets, including local...
-
Senior Multi-Media Account Executive
4 weeks ago
Lansing, United States Townsquare Media Full timeJob DescriptionJob DescriptionSenior Multi-Media Account Executive, LansingAbout Townsquare Media:Townsquare is a media, entertainment and digital marketing solutions company principally focused on small and mid-sized markets across the U.S. Our local media assets include 354 radio stations and more than 400+ local websites in 74 U.S. Markets, including...
-
Digital Marketing Specialist
4 weeks ago
East Lansing, United States King Media Full timeKing Media, an internationally recognized marketing and advertising agency based in East Lansing, MI, seeks a fulltime digital marketing specialist to add value to our vibrant team. If you are passionate about developing and executing innovative solutions, adept at managing multiple projects at one time, and looking for an agency where you can build a...
-
Digital Marketing Specialist
2 weeks ago
East Lansing, United States King Media Full timeKing Media, an internationally recognized marketing and advertising agency based in East Lansing, MI, seeks a fulltime digital marketing specialist to add value to our vibrant team. If you are passionate about developing and executing innovative solutions, adept at managing multiple projects at one time, and looking for an agency where you can build a...
-
Digital Marketing Specialist
4 weeks ago
East Lansing, United States King Media Full timeKing Media, an internationally recognized marketing and advertising agency based in East Lansing, MI, seeks a fulltime digital marketing specialist to add value to our vibrant team. If you are passionate about developing and executing innovative solutions, adept at managing multiple projects at one time, and looking for an agency where you can build a...
-
Digital Marketing Specialist
4 weeks ago
East Lansing, United States King Media Full timeKing Media, an internationally recognized marketing and advertising agency based in East Lansing, MI, seeks a fulltime digital marketing specialist to add value to our vibrant team. If you are passionate about developing and executing innovative solutions, adept at managing multiple projects at one time, and looking for an agency where you can build a...
-
Media Production Specialist
3 days ago
Lansing, United States Auto-Owners Insurance Full timeWe offer a merit-based work-from-home program based on job responsibilities. After initial training in-person, you could have the flexibility of work-from-home time as defined by the leadership team.Auto-Owners Insurance, a top-rated insurance carrier, is seeking a motivated individual to join our team as a Media Production Specialist. The position requires...
-
Media Production Specialist
3 weeks ago
Lansing, United States Auto-Owners Insurance Full timeWe offer a merit-based work-from-home program based on job responsibilities. After initial training in-person, you could have the flexibility of work-from-home time as defined by the leadership team.Auto-Owners Insurance, a top-rated insurance carrier, is seeking a motivated individual to join our team as a Media Production Specialist. The position requires...
-
Assistant Social Media Manager
3 weeks ago
Lansing, United States Shamrock Advisory, llc Full timeJob Overview We are seeking a Social Media Manager who has a proven track record of producing high-performing social campaigns. Our company is looking for a creative and intelligent social media manager to increase our outreach with our existing platforms (LinkedIn, Intagram, Facebook, Youtube, Email). This individual must be able to conduct strategic...
-
Communication and Content Specialist
4 weeks ago
Lansing, United States PACE Southeast Michigan Full timeCommunication & Content Specialist The Communication and Content Specialist will lead PACE Southeast Michigan's communication efforts and create engaging content that resonates with our target audience. This role will be responsible for helping create and execute a communication strategy that builds awareness and increases engagement among our employees,...
-
Social Media Specialist
2 weeks ago
Lansing, United States Control System Integrators Full time**A - Other** - Lansing Direct Hire Apr 28, 2024 **About the role**: Develop, execute, and measure CSI’s social media strategy. Help define the digital voice of our leaders. **Responsibilities**: - Develop, define, and execute a social media strategy to promote the CSI brand - Create internal & external corporate communications such as a newsletter -...
-
Communication and Content Specialist
4 weeks ago
Lansing, United States Pace Southeast Michigan Full timeCommunication & Content SpecialistThe Communication and Content Specialist will lead PACE Southeast Michigan's communication efforts and create engaging content that resonates with our target audience. This role will be responsible for helping create and execute a communication strategy that builds awareness and increases engagement among our employees,...
-
Communication and Content Specialist
4 weeks ago
Lansing, United States PACE Southeast Michigan Full timeCommunication & Content SpecialistThe Communication and Content Specialist will lead PACE Southeast Michigan's communication efforts and create engaging content that resonates with our target audience. This role will be responsible for helping create and execute a communication strategy that builds awareness and increases engagement among our employees,...
-
Marketing Specialist
2 weeks ago
Lansing, United States Ayers Basement Systems Full timeMarketing SpecialistWe are seeking a talented and enthusiastic Marketing Specialist to join our team. As a Marketing Specialist, you will play a vital role in keeping our fast-paced marketing team running effectively and efficiently. This includes duties such as project management for trade shows, managing the execution of email marketing campaigns, social...
-
Marketing Communications Specialist
4 weeks ago
Lansing, United States US Tech Solutions Full timeUS Tech Solutions, Inc. Marketing Communications Specialist Jersey City , Michigan Apply Now · The Corporate Communications team (technical communications, brand, public relations, social media, web, and advertising) reports to the Chief Strategy Officer. · Looking for a Marketing Communications Specialist to help create content for social media, write and...
-
Marketing Specialist
2 weeks ago
Lansing, United States Ayers Basement Systems Full timeJob DescriptionJob DescriptionMarketing SpecialistWe are seeking a talented and enthusiastic Marketing Specialist to join our team. As a Marketing Specialist, you will play a vital role in keeping our fast-paced marketing team running effectively and efficiently. This includes duties such as project management for trade shows, managing the execution of email...
-
Marketing Specialist
2 weeks ago
Lansing, United States Ayers Basement Systems Full timeJob DescriptionJob DescriptionMarketing SpecialistWe are seeking a talented and enthusiastic Marketing Specialist to join our team. As a Marketing Specialist, you will play a vital role in keeping our fast-paced marketing team running effectively and efficiently. This includes duties such as project management for trade shows, managing the execution of email...
-
Marketing Specialist
2 weeks ago
Lansing, United States Ayers Basement Systems Full timeJob DescriptionJob DescriptionMarketing SpecialistWe are seeking a talented and enthusiastic Marketing Specialist to join our team. As a Marketing Specialist, you will play a vital role in keeping our fast-paced marketing team running effectively and efficiently. This includes duties such as project management for trade shows, managing the execution of email...
-
Marketing Specialist
2 weeks ago
Lansing, United States Ayers Basement Systems Full timeMarketing Specialist We are seeking a talented and enthusiastic Marketing Specialist to join our team. As a Marketing Specialist, you will play a vital role in keeping our fast-paced marketing team running effectively and efficiently. This includes duties such as project management for trade shows, managing the execution of email marketing campaigns, social...