Social Media Specialist

1 month ago

Lansing, United States ServiceMaster Full time
Job DescriptionJob Description

We are growing and adding a NEW position to the team

We build businesses.

We help entrepreneurs do great things. What could be better? You’ll come to our company to build and grow, but a big part of why you’ll stay will be pride in making the world a better place. That’s why we need to add to our team. We need top talent to join us in helping our franchise owners reach their goals and do good in the world.


Social Media Specialist

We are searching for a Social Media Specialist to be responsible for activity related to day-to-day corporate social media channel management and content creation for our TWO MEN AND A TRUCK Brand. This person will develop social media initiatives and content to promote the TWO MEN AND A TRUCK brand while working collaboratively with the in-house content and design team in addition to the franchise marketing team in a supportive role.

Work Location:

This is a hybrid position based out of our Lansing Corporate office - The hybrid schedule consists of 2 days in the office and 3 days remote


What you will do:

  • Collaborate with content marketing lead and in-house content and design team on developing and implementing comprehensive social media strategy for TWO MEN AND A TRUCK®/INTERNATIONAL, LLC., integrating marketing, franchise development, and recruiting initiatives; analyze platform performance reports/analytics and tweak content as needed
  • Maintain daily management of all corporate social media channels with consistent, quality posts for all strategic content themes and respond to all social messages, reviews, and comments in a timely manner
  • Coordinate influencer-related partnerships, ensure post quality and re-posts, as needed
  • Utilize technology to increase TWO MEN AND A TRUCK® brand awareness on social media and track social media results, adjusting strategy as needed to maximize results
  • Develop Tik Tok strategy and plan for consumer and recruitment audiences
  • Coordinate social media campaigns and updates for all corporate channels while working with outside vendors, as needed:
    1. Maintain all social media outlets including (but not limited to) 3 corporate blog platforms, Facebook, Instagram, Threads, LinkedIn, X (Twitter), Tik Tok, Pinterest
    2. Monitor all social media outlets to protect the brand and respond accordingly to direct messages and comments within a reasonable period of time
    3. Work with outside vendor for creation and implementation of additional campaigns, as needed
  • Develop and implement social media contests for corporate channels; develop resources for franchises to implement in their local markets
  • Alongside the franchise support team, ensure franchise social strategy is developed and implemented, working with the content marketing lead to assist franchises with technical issues or content questions, as needed
  • Compile sample posts, graphics (in collaboration with design team), and photos to be placed in an internal content library for franchise use on their social networks
  • Work with executive team as needed to maximize influence in their personal and professional circles on social media

What you will bring:

  • Bachelor’s degree in journalism, public relations, advertising, or communications required
  • 1 to 3 years’ experience in social media, media or public relations, journalism or related field is required
  • Strong writing and editing skills
  • Strong knowledge/understanding of social media outlets and current trends
  • Flexible writing style
  • High level of proficiency with Microsoft programs (Word, Excel, and SharePoint)
  • Proficiency with Photoshop and/or InDesign preferred
  • Experience with blog writing/updating
  • Excellent knowledge of the AP Style Guide
  • Excellent organizational skills
  • Detail oriented
  • A certain degree of creativity and latitude is expected
  • Demonstrated ability to work independently while taking initiative to complete various tasks.

ABOUT TWO MEN AND A TRUCK®

Headquartered in Michigan, TWO MEN AND A TRUCK is the largest franchised moving company in North America with each franchise being independently owned and operated. Currently, there are more than 380 locations and 3,000 trucks operating in 46 U.S. states in addition to Canada, Ireland, and the UK. TWO MEN AND A TRUCK has performed more than 8.5 million moves since its inception in 1985 and has seen consistent growth dating back to December 2009. In 2021, Entrepreneur Magazine ranked TWO MEN AND A TRUCK as one of the top 500 franchises in the U.S. for the 26th consecutive year in addition to being on its list of Top Low Cost Franchises in 2020. Franchise Business Review also named TWO MEN AND A TRUCK a top franchise in 2020, and in 2019, the brand was voted a Top 50 franchise in the Franchisee Satisfaction Awards by Franchise Business Review for the 13th time. For franchising opportunities, visit franchise.twomenandatruck.com.


About ServiceMaster Brands

ServiceMaster Brands® is a leading franchise provider of essential residential and commercial services. Founded in 1929, the company is home to over 2,100 franchisees across 2,600+ locations serving over 1,000,000 homes and businesses in 2021. ServiceMaster was founded with a deep commitment to integrity and customer service and does business under nine brands today across 50 states and ten countries that generate more than $3.5B in system-wide sales: ServiceMaster Restore®, ServiceMaster Clean®, Merry Maids®, TWO MEN AND A TRUCK®, Aftermath Services®, Indoor Science, AmeriSpec®, and Furniture Medic®. While each brand maintains a distinct identity, we share a commitment to our mission to make everyday heroes more heroic.

 

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