Coordinator, Event Marketing

3 days ago

Daytona Beach, United States NASCAR Full time
DAYTONA INTERNATIONAL SPEEDWAY

Daytona International Speedway is a state-of-the-art motorsports facility and was awarded the SportsBusiness Journal's prestigious Sports Business Award for Sports Facility of the Year in 2016. Daytona International Speedway is the home of "The Great American Race" - the DAYTONA 500. Though the prestigious season-opening NASCAR Cup Series event garners most of the attention - as well as the largest audience in motorsports - the approximately 500-acre motorsports complex boasts the most diverse schedule of racing on the globe, thus earning it the title of "World Center of Racing." Among the nine major weekends of racing activity are the Rolex 24 At DAYTONA, the DAYTONA Supercross, the DAYTONA 200 motorcycle classic and the Coke Zero Sugar 400. Rarely a week goes by that the Speedway grounds are not used for events that include track tours, concerts, civic and social gatherings, car shows, photo shoots, production vehicle testing and police motorcycle training.

Coordinator, Event Marketing is a key contributor to the Southeast Region Event Marketing team, and is responsible for the development and execution of promotional campaigns to increase awareness, maximize ticket sales, support best-in-class guest experience, at NASCAR-owned tracks in the Southeastern Region (Daytona International Speedway, Homestead-Miami Speedway and Talladega Superspeedway). The ideal candidate for this role must be able to think strategically and creatively, balance multiple responsibilities and easily collaborate with internal and external stakeholders. This position is based at Daytona International Speedway and supports all three tracks in the region.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

  • Support the execution of DAYTONA 500 / Speedweeks campaign deliverables as assigned.
  • Serve as the primary point of contact for all promotions, radio interviews and radio remotes on-site during race weekends.
  • Develop, plan and manage the promotional strategy and execution for Daytona International Speedway Tours and Fall Cycle Scene.
  • Collaborate with the Event Marketing team to develop and plan the promotional strategy for Bike Week. Manage and lead the execution of all marketing deliverables.
  • Photography and asset management across DAYTONA events and marketing campaigns.
  • Support the Southeast Region Event Experience team with special projects and/or other duties as assigned during event/race weekends.
  • Manage and execute all marketing deliverables for various non-NASCAR events e.g., concerts and other sporting events happening at the Speedways throughout the year.
  • Manage the creation and distribution of marketing assets for our local marketing activation program.
  • Assist Client Services and the Event Marketing team with marketing and sponsor deliverables - e.g., contracts, signage and venue deliverables.
  • Responsible for managing timelines, assets and creative deliverables for pre-event communication.
  • Work in conjunction with the Southeast Region Event Experience team to brainstorm, plan and execute a comprehensive grassroots and in-market strategy for Daytona International Speedway.
  • Travel: 20% including some weekends.

QUALIFICATIONS AND REQUIREMENTS:

  • College degree, preferably in related business field, i.e., Marketing, Sports Management
  • Minimum two to three years event and/or marketing experience preferred; sports marketing or event marketing experience is a significant plus
  • Ability to work through problem solving and think strategically is a must
  • Self-starter who takes initiative and can take a project from conception to completion
  • Strong ability to think creatively and develop new processes and ideas to be more efficient
  • Detail-oriented and organized with outstanding communication skills
  • Excellent relationship building and interpersonal skills, with the ability to interact comfortably and effectively with internal and external stakeholders.
  • Ability to multi-task; you will be working across a number of activities with tight deadlines.

Apply Now

Learn more about this role and our team by applying at www.careers.nascar.com for consideration.

We are a company unlike any other. We want you to bring your experience, skills and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper. We know the key to our success is our employees and we offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally. It won't take you long to find out that you are on the right track here at NASCAR

NASCAR is committed to fostering a diverse work environment where all employees feel valued and empowered. NASCAR is an Equal Opportunity Employer (EEO). We seek to attract and retain the best qualified people available. All qualified applicants will receive consideration for employment without regard to race, color, gender, gender identity and expression, age, national origin, disability, religion, sexual orientation, genetic information, pregnancy, veteran status or any basis that is protected by applicable law except where a bona fide occupational qualification exists.

Follow us on Twitter @NASCARJobs to stay current on all of our openings.

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