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Event Marketing Coordinator

2 months ago

Daytona Beach, Florida, United States NASCAR Full time

Job Summary:

NASCAR is seeking a highly skilled and motivated Event Marketing Coordinator to join our Southeast Region Event Marketing team. As a key contributor to the team, you will be responsible for developing and executing promotional campaigns to increase awareness and maximize ticket sales for NASCAR-owned tracks in the Southeastern Region.

Key Responsibilities:

  • Support the execution of promotional campaigns for major events, including the DAYTONA 500 and Speedweeks.
  • Develop and manage promotional strategies for Daytona International Speedway Tours and Fall Cycle Scene.
  • Collaborate with the Event Marketing team to develop and plan promotional strategies for Bike Week.
  • Manage and lead the execution of all marketing deliverables for various events, including concerts and other sporting events.
  • Manage the creation and distribution of marketing assets for local marketing activation programs.
  • Assist Client Services and the Event Marketing team with marketing and sponsor deliverables.
  • Responsible for managing timelines, assets, and creative deliverables for pre-event communication.
  • Work in conjunction with the Southeast Region Event Experience team to brainstorm, plan, and execute a comprehensive grassroots and in-market strategy for Daytona International Speedway.

Requirements:

  • College degree in a related business field, such as Marketing or Sports Management.
  • Minimum two to three years of event and/or marketing experience, preferably in sports marketing or event marketing.
  • Ability to work through problem-solving and think strategically.
  • Self-starter who takes initiative and can take a project from conception to completion.
  • Strong ability to think creatively and develop new processes and ideas to be more efficient.
  • Detail-oriented and organized with outstanding communication skills.
  • Excellent relationship building and interpersonal skills, with the ability to interact comfortably and effectively with internal and external stakeholders.
  • Ability to multi-task and work across a number of activities with tight deadlines.

About NASCAR:

NASCAR is a company unlike any other, with a close-knit, high-energy environment where employees thrive and grow. We offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for professional development. We are committed to fostering a diverse work environment where all employees feel valued and empowered.