Interactive Marketing Coordinator

2 months ago


Southfield, United States Village Green Full time

Job Description

Reputation & Local Listing Management:

  • Manage and monitor reputation and local listing services, including online review monitoring, social media account set-up/transfer, and local listing updates.
  • Respond promptly and professionally to online reviews across platforms like Facebook, Google, Yelp, and others, addressing concerns and resolving issues.
  • Analyze online sentiment to identify trends and areas for improvement.
  • Provide training and technical support to onsite and corporate teams to troubleshoot issues related to reputation and local listings.
  • Manage employee access to Meta across all Village Green communities.
  • Oversee listening and engagement across properties, identifying opportunities for engagement.

Social Media & Content Management

  • Oversee the setup and ongoing support for social media posting tools and services.
  • Collaborate with the Digital Marketing team on content creation and management for social media.
  • Ensure all content aligns with brand guidelines and improves based on performance metrics and feedback.
  • Assist with transferring digital assets, setting up new advertising and campaign agreements, and updating social media channels during acquisitions or dispositions.

Email Campaigns

  • Manage email drip campaigns to ensure timely and relevant messaging to prospects.
  • Continuously improve email content based on feedback and performance metrics.

Collaboration & Support

  • Work with Village Green associates and other departments to ensure consistent brand messaging across local and social media platforms.
  • Provide training and support to staff on best practices for managing online reputation and social media strategies.
  • Assist the Digital Marketing team with audits to ensure the accuracy of digital presence across platforms.
  • Collaborate cross-functionally to ensure alignment of marketing efforts with overall communication strategies.

Project & Ticket Management

  • Assist in managing the GREENWORKS Studio media plan dashboard and track audits to ensure accurate reporting.
  • Manage incoming Digital Marketing tickets, triaging them to appropriate team members or troubleshooting issues related to reputation, listings, and social media tools.

Engagement & Customer Satisfaction

  • Develop and execute customer engagement strategies to drive customer satisfaction and loyalty.
  • Track and report on key performance metrics, including engagement rates, response times, and satisfaction scores.
  • Stay up-to-date with emerging trends and technologies in digital customer engagement and offer recommendations for improvement.

Qualifications:
Qualifications

Required Skills & Abilities

  • Strong writing, editing, and proofreading skills.
  • Excellent verbal and interpersonal communication skills.
  • Proficient in sentiment analysis tools and techniques.
  • Strong analytical skills with attention to detail.
  • Experience with reputation management, local listing services, social media management, email drip campaigns, and digital audits.
  • Strong project management and organizational skills.
  • Ability to work collaboratively in a team environment.

Experience

  • 1-2 years of experience in customer engagement, customer service, or a related field.
  • Experience in the property management/apartment marketing industry is a plus.

Additional Information

We are an equal opportunity employer with a commitment to diversity. All individuals, regardless of personal characteristics, are encouraged to apply. Our locations are drug-free and pre-employment drug tests and physicals are required. Background checks are also required before employment begins.


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