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MARKETING- Manager Manufacturing and Processing

1 month ago

Cleveland, United States The Sherwin-Williams Company Full time

The HPF Market Segment Manager position is accountable for the strategic development, tactical execution, coordination, and support of the Sherwin-Williams High Performance Flooring Vertical in USCA, activities across the HPF Segment and profitably growing Sherwin-Williams' share of the flooring coatings market by effectively aligning resources with opportunities. Strategy Joint development of strategic market plan(s) that supports the organizational strategy; Interaction with Technical, Sales, Product Management, and Finance Managers; Generate product strategies and hierarchies that support product life cycle and innovation necessary for industry leadership; Possess a firm understanding of and maintain a consistent line of sight with industry/market trends; Provide innovation that meets the desired direction the industry is evolving towards or shifts the industry towards our desired outcome; Provide competitive analysis that highlights our specific competitive advantages and how to accelerate our focus market growth. Products Develop business cases for new product specifications and development in collaboration with Sales and Technical (Including oversight for required product testing or 3rd party testing for specification approvals); Provide market/customer focused direction for Technical, based on targeted or on-going VoC interactions; Support customer trial and adoption of products (including technical assistance and service); Champion allocation of technical resources for short-term and long-term development; Support the required volume of trials during the field trial phase of product development; As necessary, interact with raw material supplier to learn about advancement and new technologies that can be utilized to solve focus market segment problems; Generate product or system recommendations that meet the service environment/life expectations of the focus market customers; Provide comprehensive insight regarding competitive product offerings and required gaps that need to be filled to improve our right to success. Communications Event (trade show) support; Support the creation of effective sales and marketing tools, collateral, website, social media platforms and events; Deliver market and product training through formal repetitive sessions combined with informal field participation that considers methods that best engage the audience; Provide enterprise wide market direction, intelligence, initiatives, and global engagement; Participate in frequent and effective communication with all levels of sales supported by geographic or sub-segment assignment. Leadership Participate in committees that drive focus market direction; Assume leadership roles to guide the flooring industry and relevant organizations; Track and report HPF business development activities and results; Influence the entire ecosystem of a focus market segment through thought leadership (Including practices, processes, and products) with technical papers, white papers, technical presentations, etc. FORMAL EDUCATION: Required: High School Diploma Preferred: College Degree in related field KNOWLEDGE & EXPERIENCE: Required: Specific knowledge of flooring products (internal and external), flooring submarkets (M&P, HVI, Residential) and flooring contractor base TECHNICAL/SKILL REQUIREMENTS: Required: Excel, Word, SFDC Sherwin-Williams is proud to be an Affirmative Action, Equal Employment Opportunity, Inclusion and Diversity Supportive Employer. All qualified candidates will receive consideration for employment and will not be discriminated against based on race, color, religion, sex, sexual orientation, gender identify, national origin, protected veteran status, disability, age, pregnancy, genetic information, creed, marital