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Senior Digital Marketing Associate

4 months ago

Irving, United States Vistra Full time

If you have what it takes to become part of the Vistra family and would like to start a promising career with a global leader, take a look at the exciting employment opportunities that are currently available and apply online.

Job Summary
As a TXU Energy Digital Marketing Associate III, you'll support our strategic marketing partnerships & manage digital media campaigns, including media planning and performance optimization. You will create reports & presentations that detail key results from digital media campaigns and testing initiatives. You'll also collaborate with key stakeholders and agency partners to achieve aggressive sales outcomes.

You're ideal for this role if you are a highly motivated, collaborative, analytically driven, sales- oriented, problem solver. Must be passionate about planning, managing, executing, and evaluating the results of online campaigns.

Job Description

A Day in The Life Of A Digital Marketing Associate III:

  • Independently manage overarching campaign performance, including media channel and tactic performance. Optimize ROI of digital channels to ensure sales targets are met and media spend is properly allocated.
  • Lead media planning process with agency partners and internal teams across media, analytics, and brand.
  • Support strategic marketing partnerships, including:
    • Implementation of new initiatives
    • Internal & external communication on project performance and status
    • Collaboration with reporting and operational teams to set up proper infrastructure for new partnerships
  • Assist in annual long range planning process by building out sales projections for the following year and forecasting associated spend
  • Test, track and analyze digital advertising to increase awareness, consideration, and leads/sales.
  • Work with key stakeholders across analytics to develop or improve ad reporting infrastructure as needed.
  • Develop and present key results on a monthly basis to internal teams.
What You Will Need:
  • 5 - 7+ years marketing experience, preferably in digital media, with a proven track record in creating and managing highly successful & visible marketing programs.
  • Proven ability to effectively project manage and be detail-oriented.
  • Experience managing projects with external vendors & agencies.
  • Working knowledge of key marketing financial drivers.
  • Excellent organizational, communication and inter-personal skills and must be comfortable working in a collaborative team environment.
  • Experience gained through college degree programs and/or certifications is applicable to the above skills.
What Business Results You Will Drive:
  • Generate sales growth through strategic marketing partnerships and digital media
  • Create digital media plan and optimize throughout the year to ensure efficient cost-per-lead & cost-per-acquisition
  • Meet sales conversion goals, including ROI metrics.


#LI-JC1

Job Family
Marketing

Company
TXU Retail Services Company

Locations
Irving, Texas

Texas

We are a company of people committed to: Exceeding Customer Expectations, Great People, Teamwork, Competitive Spirit and Effective Communication. If this describes you, then apply today

If you currently work for Vistra or its subsidiaries, please apply via the internal career site.

It is the policy of the Company to comply with all employment laws and to afford equal employment opportunity to individuals in all aspects of employment, including in selection for job opportunities, without regard to race, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, age, disability, genetic information, military service, protected veteran status, or any other consideration protected by federal, state or local laws.

If you are an individual with a disability and need assistance submitting an application or would like to request an accommodation, please email us at assistance@vistraenergy.com to make a request.