Digital Marketing Manager

2 months ago

Irving, United States Resolute Investment Managers Full time
Job DescriptionJob DescriptionResolute Investment Managers, Inc.Digital Marketing Manager

Resolute Investment Managers, Inc. ("Resolute") is a diversified, multi-affiliate asset management platform that partners with affiliated and independent investment managers. The clients of Resolute and our affiliates include corporate defined benefit plans, institutions and individual investors. We trace our history to 1986 when an affiliate, American Beacon Advisors, Inc. (formerly AMR Investment Services, Inc.), began providing investment management services as an independently operated entity. Since 1987, American Beacon Advisors has managed the American Beacon Funds family of mutual funds. Over the years, American Beacon has built a reputation for innovative thinking, discipline and prudent investing, which has led to several prestigious awards for its pension management, cash management and mutual fund investment services. Today, Resolute is a privately held organization owned by a consortium of investment funds affiliated with leading financial institutions. In December 2023, Resolute Investment Managers was named one of the Best Places to Work in Money Management by Pensions & Investments for the fifth consecutive year. Learn more about our company by visiting www.resolutemanagers.com


Our office is located in Las Colinas, Texas. This position will have the following consideration:

Hybrid: Works regularly both Onsite (currently 3+ days per week) and Remote.


Job Description:

The Digital Marketing Manager has overall responsibility for the organization's digital marketing activities that, while focused on website, web-based communication, service, and sales, will also include managing on-line and e-mail advertising and marketing.


Key Responsibilities

  • Identifies and implements new technologies to help shorten the sales cycle and create better efficiencies
  • Leverages Pardot's full marketing automation platform to improve sales conversion
  • Establishes systems to monitor, track and report on business analytics, market metrics, web traffic and flow analysis
  • Develops and executes the firm's e-business sales strategy across various channels of digital marketing
  • Execute and the firm's website strategy, overseeing all initiatives for website development and optimization
  • Leads production and content development for specific e-business function(s) and/or product focus
  • Supervise Digital Marketing Associate responsible for execution of day-to-day initiatives
  • Provides connectivity to back-office systems

Requirements

  • Ten or more years of experience in asset management or similar field working with technologies such as Salesforce, Pardot, Brainshark, Fugent, Google Analytics and Wallet Share
  • Excellent understanding of financial services business, financial products and product strategy
  • Comprehensive understanding of digital marketing initiatives, the organization's products, and the investment management industry
  • Five or more years of web publishing, marketing and/or technology experience
  • Strong people and project management skills
  • Excellent interpersonal, presentation, oral and written communication skills and highly ethical
  • Strong planning, organization, analytical and technical skills are required

#LI-Hybrid



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